Meredith’s Stop, Breathe & Think Named Top 10 Alexa Skill of the Year 2019

Meredith's Stop, Breathe & Think Named Top 10 Alexa Skill of the Year 2019

Meredith Corporation’s newly-acquired Stop, Breathe & Think (SBT) was recently named one of Amazon Alexa’s Top 10 Skills of 2019.

“We’re thrilled for Stop, Breathe & Think to be recognized among the fast-growing mindfulness space, which has become essential to the health and wellness category. We are extremely pleased that SBT is a part of our growing portfolio of consumer products, services and experiences,” said Meredith Consumer Products President Tom Witschi.

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Meredith acquired SBT, a leading mobile mindfulness app with more than 17 million emotional check-ins to date, in October and it is part of Meredith’s affinity marketing business Synapse. This award-winning app helps users find peace of mind anywhere and allows users to check in with how they are feeling and recommends short activities and guided meditations tuned to those emotions.

SBT’s Guided Meditation Alexa skill was selected as one of the 10 best skills of 2019, amongst over 100,000 skills available in the Alexa Skill Store. The skill features over 70 guided meditations designed to reduce the stress and anxiety of daily life. SBT’s Alexa skill offering also includes Sweet Dreams, to help with sleep, and a Meditation Timer skill.

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“We were early adopters of the Alexa service and it has been incredibly rewarding to evolve with it and witness its growing user base connect with our skills. We are excited to continue teaming up with Amazon’s Alexa team and further innovate around voice first wellness experiences” said Stop, Breathe & Think General Manager Julie Campistron.

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MTS Staff Writer

MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.

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