CanadianSME Business Magazine’s National Business Awards recognizes the contribution that small business owners provide for Canada’s economy. Green Lotus Agency is nominated for the Digital and E-Commerce Business of the Year Award, and Bassam Ghali is nominated for the Immigrant Entrepreneur of the Year Award
Bassem Ghali and the Green Lotus team are thrilled to be nominated by the CanadianSME Business Magazine and look forward to joining other entrepreneurs and business owners to celebrate the contribution that small business owners have made to the Canadian economy at the awards gala.
Founded in 2012, Green Lotus was a boutique marketing agency offering tailored marketing services to clients including SEO, Google Ad Management, Social Media Ad Management, Website Design and Content Development. The agency has evolved over time to meet changing market needs and incorporate the latest in digital technology. Now a more holistic approach to marketing is offered to clients, with service lines that build on each other to help businesses of all sizes improve their online rankings, capture their market share, generate qualified leads, increase their online conversions, sales, and generate growth.
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Today, Green Lotus offers 30+ digital marketing services and launched new products to meet market needs. 2015 marked the launch of Green Lotus SEO Tools a cloud-based suite of 35+ tools, with simple yet informative dashboards, providing SEO-driven insights and competitive research for the most productive SEO beginner and marketing guru alike. The SEO Tools have been translated into 5 different languages and are used by clients around the world.
In 2019 the agency launched Green Lotus My Smart Site an interactive, intelligent, drag ‘n drop website builder that delivers a unique, personalized user experience to each website visitor. Built to capitalize on the most important SEO factors (including site speed, security and mobile), My Smart Site offers businesses the latest website technology so they can not only rank well on search engines but also customize website content based on user ‘triggers’ (such as time of day, location, past visits, etc.) and increase online conversions.
More recent business development has focused on expanding white label services to help growing businesses provide premium marketing services to their clients. Green Lotus Your Label was launched in 2019 and offers complete outsourcing services including full project evaluation, strategic planning, implementation, management, and detailed reporting. Now used by more than 200 marketing companies and agencies, Your Label offers businesses the opportunity to grow and increase revenue by offering a wider range of marketing services to clients, while Green Lotus manages the fulfilment behind the scenes.
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Green Lotus is dedicated to empowering businesses with the knowledge, skills and tools needed to succeed in today’s competitive online marketplace. To promote the education of business owners, entrepreneurs and marketing professionals Green Lotus hosts marketing workshops and developed Green Lotus Academy, a free, high-quality resource of marketing information, tips, and tutorials. Academy workshops, webinars and hands-on training have been viewed by close to 600,000 users.
Throughout the Green Lotus journey there has been a drive to support the community, the Donate & Learn Initiative stemmed from the idea to bring marketing professionals together to raise awareness of community issues and support local charities. Donate & Learn events started as small marketing workshops for entrepreneurs, business owners and startups, with 100% of proceeds donated to partnering charities, and quickly transformed into large-scale expos with major sponsors (link GoDaddy, Microsoft Bing, Constant Contact, and more) and 500+ attendees. In just 3 years the Donate & Learn initiative raised more than $25,000 for charities including Big Brothers Big Sisters of Toronto and the YWCA Toronto.
Bassem Ghali has led the evolution of Green Lotus since its inception and can be credited for its growth and position in the industry. Being at the leading edge of digital marketing developments, creating new products and services to meet the developing needs of businesses, and offering premium services and support are key to the series of successes of the agency.