Digital Trends, the world’s largest independently owned technology review site, announced that Facebook executive Bob Gruters is joining the company as their Chief Revenue Officer. In addition to Facebook, Gruters has worked with media heavyweights Viacom, Conde Nast, Univision and recent indie entrant, REVOLT Media, among others, during his 25+ year industry tenure.

Gruters’ decision to leave Facebook speaks to the growing position Digital Trends occupies. Inc. Magazine recently ranked Digital Trends among the nation’s fastest growing private companies on their INC. 5000 list for the third year in a row. The digital media company that attracts more than 30 million unique visitors per month has grown more than 200 percent since 2014, and has been a coveted acquisition target since that time as it zeroes in on ownership of a sought-after advertising sector: the high earning Millennial demographic.

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“I couldn’t be more excited to join the smart, innovative, and nimble team at DT as they continue to ramp and scale this business,” says Gruters.  “I’ve been overseeing the industry’s top publishers for the last 4 years as one of Facebook’s Entertainment focus areas, and I’ve been so impressed by DT and all they’ve done already.”

For Gruters, the move to Digital Trends represents a return to publishing. In addition to REVOLT Media, Univision, and Viacom, Gruters has held titles at MTV, Comedy Central, Esquire, and The New Yorker, prior to his four years as Group Head of Sales Emerging Technology Entertainment at Facebook.

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“We’re thrilled to welcome Bob to our team,” says Ian Bell, co-founder and CEO of Digital Trends. “Bob will play an important role in enhancing the experience of our advertising partners and spearheading business development initiatives as we continue to break barriers in our industry.”

Other top talent joining Digital Trends this year have been Chris Carlson, the company’s COO; Lynda Mann, former business development director at New York Times subsidiary Wirecutter, who joined Digital Trends as senior director of commerce; and Ray Philip, who came on as director of SEO after leaving a position as director of search and analytics at Verizon’s Complex Media. Digital Trends continues to grow with more than 20 open job requisitions.

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