Empowers Marketing and Creative Leaders to Tame Content Chaos and Ensure Brand Consistency

Acquia has enhanced the capabilities of its award-winning digital asset management (DAM) platform, Acquia DAM (formerly Widen), empowering marketing and creative leaders to find and collaborate on digital assets faster. New capabilities for search, sharing, and analytics help teams maximize the value of their content investments across brands, regions, campaigns, and personas even as budgets are squeezed.

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“The new Acquia DAM updates empower teams to create, find, and share assets faster, giving them better control over revenue-generating digital marketing campaigns and the ability to ensure better brand consistency.”

Marketing and creative teams are responsible for building and maintaining increasingly large and complex catalogs of digital assets. They need to be able to find assets quickly so they can get campaigns and products to market faster, understand which content performs best so they can use it again or create more content like it, and drive brand consistency. The new updates to Acquia DAM help customers rise to these challenges with:

• Enhanced search experience. A redesigned search experience presents teams with more relevant results and filtering capabilities, enabling them to find the assets they need faster so they can launch campaigns and products faster. Redesigned cards on the search page display file naming conventions, making asset identification simpler and clearer.
• More options for sharing assets. Teams can now share results for common searches to support better cross-team collaboration, so colleagues can see asset options in real time, regardless of their location. Users can copy and paste a link to search results, which includes search terms, sort, pagination, and filters applied. Also, new asset share links give the recipient the choice to pick the size and format they need.
• Keyword and tag improvements. Teams can leverage tags for improved keyword search, making assets simpler to find. Entry of keywords now uses a familiar tag UI, with clickable tags on each asset, directing users to a search results page with all assets sharing the same tag. Admins retain editing control over these tags. This feature can help teams more efficiently manage very large collections of content assets.
• Increased analytical insights. Acquia DAM analytics enhancements give teams faster access to asset usage and performance insights via an improved backend data pipeline. New asset insight charts provide more options to filter and group asset data. Asset insights now has API endpoints to connect with other marketing data in a data warehouse or business intelligence tool. This directly supports marketers who want to understand how content is being used and how well it’s performing so they can focus on the best-performing assets.

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“Marketing and creative teams turn to DAM systems to rein in content chaos and gain insight into how their content performs, particularly across global brand portfolios,” said Jennifer Griffin Smith, Chief Market Officer at Acquia. “The new Acquia DAM updates empower teams to create, find, and share assets faster, giving them better control over revenue-generating digital marketing campaigns and the ability to ensure better brand consistency.”

A Modular, Composable Platform

Acquia DAM is available standalone or within Acquia DXP, and supports composable strategies through integrations with other Acquia and third-party marketing products. It is foundational to the industry’s only open digital experience platform, which brings together content and data to create world-class customer experiences.