Cloudinary Helps Major Media Brand Boost Site Performance, User Engagement and SEO, all while Delivering Major Time Savings in Media and Workflow Management

Cloudinary, the end-to-end media management solution for the world’s top brands, announced that its customer Complex Networks, a leading global lifestyle brand and media company, is seeing a 20% boost in user engagement thanks to optimized media and faster page load times, and a 50-90% time savings in overall media management with Cloudinary.

Complex Networks’ publishing arm produces and delivers content across seven websites and is a major part of its overall business. Like many major media companies, Complex Networks was relying on a variety of content management systems (CMS) for different sites, each one with its own image management process. This forced editors to create and upload up to six different versions of an image per site and often call on the development team to ensure that each image was appropriate for each site – an editing-to-delivery process that could take up to an hour per image. After evaluating a variety of solutions, Complex Networks selected Cloudinary to eliminate this unnecessary complexity and streamline its image management across all its sites.

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“We needed to eliminate the very time-consuming process of manually manipulating our images while also optimizing image performance, and what impressed us immediately about Cloudinary was its near-instant URL-based transformations,” said Complex Networks CTO Aleksey Baksheyev. “The built-in performance optimization and ease of use were big selling points for us. Its scalability was very important as well, as we were in the midst of redesigning our sites and needed to consider how these features would handle our changes and growth.”

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“With Cloudinary, 99% of our images are automatically transformed and optimized on-the-fly,” continued Baksheyev. “We know that images will be properly cropped to the right size, adjusted to the right format depending on which browser it is being viewed on, and delivered with the right quality settings to improve weight and load speed optimization. With one CMS, fully integrated with Cloudinary for image management, we benefit from a single source of truth for images, which allows us to make one edit for all sites.”

“We’re proud to be working with Complex Networks and to have alleviated the image management pain-points so many brands face in today’s multi-channel, visual world,” said Itai Lahan, Co-founder and CEO at Cloudinary. “By simplifying image management and streamlining media workflows, brands like Complex Networks are not only saving editors’ valuable time that can be dedicated elsewhere, but because each asset is fully optimized for its viewer, brands benefit from big upticks in improved engagement.”

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