Leaders from Microsoft Search Advertising, Bing, and Cortana to Speak at Yext’s ONWARD18 Conference

David Pann, Christi Olson, and Ed Doran Will Share Insights with ONWARD18 Attendees

Yext, Inc., the leader in Digital Knowledge Management (DKM), announced that David Pann, General Manager, Microsoft Search Advertising, Christi Olson, Chief Evangelist, Search for Bing, and Dr. Ed Doran, Co-Founder of Cortana and Director of  Program Management for MSR Artificial Intelligence at Microsoft, will speak at Yext’s ONWARD18 annual conference Oct. 23-25, 2018 at Jazz at Lincoln Center’s Frederick P. Rose Hall in New York City.

Also Read: Yext Summer ’18 Product Release Now Available for General Access

“Microsoft is at the forefront of the most transformative innovations in intelligent technology today, from AI-powered search to the growth of voice,” said Howard Lerman, Founder and CEO of Yext. “We’re excited to have three experts from Microsoft joining us at ONWARD18 to educate and inspire our guests with their insights on the rise of intelligence.”

Also Read: Yext For Events Arrives to Transform the Way Businesses Connect to Customers

Speakers from Microsoft will join three ONWARD18 sessions:

  • Pann will sit down with Wendi Sturgis, Chief Client Officer at Yext, for a fireside chat. As General Manager, Microsoft Search Advertising, Pann manages all global marketing functions for Bing Ads, including advertiser insights and analysis, business and product strategy, and technology partnerships.
  • Olson will join a panel discussion called AI & Digital Knowledge Managementon the rapid rise of AI and the impact of these interconnected topics on real-world business outcomes.
  • Doran will join a panel called Voice: A Look Aheadon the exploding popularity of voice assistants, their impact on the future of marketing, and whether we’re headed for a “voice-first” future.

Yext, Inc. is the leading Digital Knowledge Management (DKM) platform. Yext’s mission is to give companies control over their brand experiences across the digital universe of maps, apps, search engines, voice assistants, and other intelligent services that drive consumer discovery, decision, and action. Today, thousands of businesses including brands like Taco Bell, Rite Aid, and Steward Health Care use the Yext Knowledge Engine to manage their digital knowledge in order to boost brand engagement, drive foot traffic, and increase sales.

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