Browsing Tag

Yext

G-Star RAW Leverages Yext to Drive 1.5 Million Clicks to Its Online Listings

The Dutch Denim Brand Is Also Managing Information for More Than 350 Locations Across 39 Countries With the Yext Platform. Yext, Inc., the Search Experience Cloud company, and G-Star RAW announced the results of their joint efforts to help the Dutch denim brand reach its customers online. G-Star RAW collaborated with Yext to update its information across more than 150 publishers, including Google, Amazon Alexa, and Facebook. By enhancing its online discoverability with Yext, G-Star RAW has driven over 1.5 million…

Yext Reveals New Insights into Holiday Consumer Search Trends

Globally, consumers are looking for directions to toy and jewelry stores in the leadup to Christmas and liquor stores for New Year's Eve.  Yext, Inc., the Search Experience Cloud company, released new research on global consumer search behavior during the holiday season. The study found that consumers ready to buy gifts click for directions to toy stores up to 231% above average the week before Christmas, while those looking to imbibe during the holidays request directions to liquor stores up to 160% above average…

Yext Wins Most Committed to Diversity and Inclusion at Digiday Worklife Awards

The Company Celebrates Diversity with Several Initiatives, Including Employee Resource Groups Dedicated to Employees Who Are Women, Parents, People of Color, LGBTQ, or Disabled Yext, Inc., the Search Experience Cloud company, was honored with a Digiday Worklife Award in the Most Committed to Diversity and Inclusion category at Digiday's 2019 Fall Awards Gala. Yext was chosen for the Diversity and Inclusion award by a panel of judges who evaluated the company on criteria like innovation, creativity, and results.…

Yext and Nextdoor Team Up to Deliver Verified Information about Businesses

With Nextdoor joining the Yext Knowledge Network, businesses can publish facts directly to their Nextdoor Business Page from Yext Yext, the Search Experience Cloud company, and Nextdoor, the world’s largest private network for neighbourhoods, announced a global integration allowing businesses using Yext to publish facts about them to their Nextdoor Business Pages. The integration gives businesses confidence that consumers searching for them on Nextdoor will get an accurate, brand verified answer. With this new…

Yext Announces Winners of the 2019 Explorer Awards

The Yext Explorer Awards Honor Those Defining the Future of Search Yext, Inc., the Search Experience Cloud company, announced the winners of the third annual Yext Explorer Awards at the company's annual conference, ONWARD19: The Future of Search, which took place October 29-30, 2019 in New York City. The Explorer Awards honor the companies that are defining the future of search by taking back control of the facts about themselves online. Yext, Inc. "Yext's mission to create a world of…

R2i CEO Jennifer Quinlan to Join Adobe, MyEyeDr and Yext at ONWARD19 Conference

Panels Will Discuss How Brands Can Optimize Digital Customer Experiences R2i, a rapidly growing, independent digital marketing agency, announced today that R2i CEO Jennifer Quinlan will join a main stage panel discussion at Yext's ONWARD19 conference with Adobe's Head of Platform Partners & Strategy Cody Crnkovich and Yext's Senior Director of Product Marketing, Erin Jaeger. R2i is a Yext Strategic Alliance Partner and Adobe Gold Partner with three specializations, including their most recently awarded Adobe…

Yext Answers Gives Businesses a New Weapon to Fight Misinformation Online

Brands Are Implementing Yext's Revolutionary New Search Product to Turn Their Websites into Powerful Search Experiences Yext, Inc., the Search Experience Cloud company, announced its early work with brands across industries that are implementing its revolutionary new search product, Yext Answers. "Search engines have gotten far more intelligent over the last twenty years, but search on business websites doesn't work nearly as well," said Howard Lerman, Founder and CEO of Yext. "With Answers, we're giving brands the…

TechBytes with Nisa Bayindir, Independent Consumer Psychologist and Integrated Strategy Director

Could you tell us about your role and journey into Technology? I have been in the Digital Enterprise and Marketing world for over a decade now so technology has always been intertwined with my roles. My fascination and curiosity towards psychological drivers behind online interactions and what lies beneath surface-level consumer-brand engagement date back to my undergraduate years. Following a few years in the field of strategy in the agency world, my interest and involvement in data and consumer research grew. I soon…

Yext and Trustpilot Streamline Review Management with New Integration

Businesses Can Now Manage Trustpilot Reviews of Specific Locations Directly in the Yext Platform. Yext, Inc., the platform for Brand Verified Answers in search, announced a new global integration with Trustpilot, a leading independent platform for companies to build trust with consumers, that enables Yext customers with Trustpilot accounts to manage location-based reviews directly in the Yext platform. Businesses can now log in to the Yext platform to monitor and respond to their Trustpilot reviews in real time, in the…

Yext Announces Seth Godin as Closing Keynote at ONWARD19: The Future of Search Conference

ONWARD19 will explore the paradigm shift in search from chaotic results to verified answers Yext, Inc., the platform for Brand Verified Answers in search, announced bestselling author and Marketing Hall of Fame inductee Seth Godin as a closing keynote speaker at ONWARD19: The Future of Search. In its fourth year, the conference will take place on October 29–30, 2019 at the New York Marriott Marquis and explore the paradigm shift in search from chaotic results to verified answers. ONWARD19 will also feature talks…

Hard Rock International Taps Yext to Power Brand Verified Answers for Hard Rock Cafe Locations Around the World

Hard Rock Will Leverage the Yext Platform to Power Answers to Consumer Questions about Locations, Hours of Operation, and Holiday Information in Search Yext, Inc., the platform for Brand Verified Answers in search, announced its work with Hard Rock International to power answers-ready online listings and restaurant pages for Hard Rock Cafe locations globally. By managing restaurant information like locations, hours of operation, and holiday-specific details, the Yext platform allows Hard Rock to deliver facts verified by…

Yext Summer ’19 Product Release Now Available For General Access

The Release Equips Businesses to Deliver Brand Verified Answers in Search With New Yext Platform Functionality Including Custom Entities and Fields Yext, Inc., the platform for Brand Verified Answers in search, announced the general availability of its Summer '19 Product Release. All Yext customers and partners can now take advantage of new enhancements, which enable businesses to answer the questions customers ask about them: in search, using voice assistants and chatbots, and on their own websites. Brand reputations are…

Yext and Hootsuite Announce Integration Allowing Businesses to Manage Reviews and Social Media from a Single Dashboard

With a Centralized View of Their Online Reputation, Mutual Customers of Yext and Hootsuite Will Be Better Equipped to Drive Positive Customer Experiences and Revenue Yext, Inc., the platform for Brand Verified Answers in search, announced a new global integration with Hootsuite, the global leader in social media management, that allows mutual customers to manage all of their reviews and social channels from a single platform. With the new integration, businesses can bring the power of Yext Reviews into the Hootsuite…

Yext Study: 58% Of Healthcare and Pharmaceutical Marketers Say Their Marketing Management Strategy Needs Major Improvements

As Patients Increasingly Seek Care Outside of a Healthcare Organization's Homepage, the Healthcare Sector Recognizes Its Need for Improved Off-Website Engagement Data Monitoring  Yext, Inc., the platform for Brand Verified Answers in search, announced new research on the digital maturity of the healthcare sector as part of its Brand Control in the Age of AI study conducted in partnership with Vanson Bourne, an independent research group. Brand Control in the Age of AI surveyed 400…

Yext Transforms Search with Brand Verified Answers

Next-Generation Yext Platform Enables Businesses to Capitalize on Paradigm Shift in Search From Results to Answers Yext, Inc., the platform for Brand Verified Answers in search, kicked off a new era in the world of search today with the next generation of the Yext platform. New enhancements to Yext enable businesses to answer the questions consumers ask about them: in search, using voice assistants and chatbots, and on their own websites. Brand reputations are increasingly at stake with what consumers find online, and so…

51% of ‘Hungry Searchers’ Choose Restaurants by Food Type as Journeys Go Mobile

Concurrently 89% of Marketing Decision Makers Agree That Improving Their Web Listings Is Crucial to Increase Sales New research from Yext into the ‘Hungry Searcher’ reveals how important third-party platforms have become in determining where consumers choose to dine, with 27% of consumers looking for a table ‘on-the-go’. The study, conducted among 2,000 consumers in the UK, identified just one fifth (20%) of customer journeys now start with the restaurant’s own website. Instead, half begin with a search engine, 12% begin…

MarTech Interview with Charli Rogers, VP of International Client Services, Yext

"The biggest change in consumer behaviour is the rapid adoption of voice devices and this will create more location-based business opportunities." Tell us about your role and journey into Marketing Technology. What inspired you to join Yext? I lead the Client Services team at Yext. Our platform enables businesses to directly provide their information to over 150 digital services and applications globally so that when people search for information about a business, they get a verified answer, which improves discoverability…

Yext Study: 85% Of Food and Hospitality Brands Say They Have Improvements To Make In Reputation Management

As Consumers Increasingly Engage with Brands on Third-Party Sites, Food and Hospitality Marketers Plan to Focus on Collecting Customer Feedback Across Platforms and Monitoring Online Reviews Yext, Inc., the leader in digital knowledge management (DKM), announced new research on the digital maturity of the food and hospitality sector as part of its Brand Control in the Age of AI study conducted in partnership with Vanson Bourne, an independent research group. Brand Control in the Age of AI surveyed 400 marketing…

Yext Collaborates with Adobe to Drive Website Discovery

Customers Can Now Leverage Yext to Increase Discoverability of the Facts About Them in Their Adobe-Powered Properties Yext, Inc., the leader in Digital Knowledge Management (DKM), announced a new collaboration with Adobe. Yext has launched four integrations with the Adobe Experience Cloud to easily connect Yext knowledge to properties and assets created and managed with Adobe. These integrations will enable businesses to use their brand data stored in Yext across websites, mobile apps, email systems, and the Internet of…

The Battle of Experience: How to Win on Today’s High Street

The Chief Executive of the BRC, Helen Dickinson, recently stated, "The retail industry is undergoing a profound change” in response to industry employment figures. The stats reveal an estimated 70,000 jobs were lost last year due to a slowdown in consumer spending and the increasing cost of running a retail business. Of course, it can’t be ignored that 2018 was a challenging year for the high street. However, it’s simply not true that selling online is the only way to win in retail today. In fact, the in-store experience…