MindTouch solution helps digital asset management software company grow more quickly with fast creation and easy access to product support content

FotoWare, a leading provider of digital asset management software, has reported improved self-service and increased support efficiencies as a result of its knowledge management solution from MindTouch.

FotoWare has used the MindTouch solution to centralize and streamline support content across its multiple product lines. The result is a MindTouch-powered “learn.fotoware.com” support site, which houses content used to help customers and partners install, configure, use and troubleshoot the company’s software.

The content is organized using a proprietary framework by MindTouch, making navigation by customers and partners fast and easy. Google-optimized content by MindTouch has also increased the use of customer self-service via search engines.

Marketing Technology News: Skimlinks Reveals Content Publishers Grew 3.5x Faster Than Coupon Sites Through Black Friday

“Our year-to-date reports show that 76 percent of visitors to our support site come from organic search,” said Olav Andreas Frenning, product specialist at FotoWare. “This has helped us offload live support cases, while opening the door for more upsell opportunities. Best of all, our customers are enjoying a more consistent, personalized and effortless self-service experience.”

FotoWare has also deployed the MindTouch for Zendesk integration. The integration enables support agents to access content on the learn.fotoware.com site from directly within their Zendesk user interface.

“Our support agents can now find and send customers content with a few mouse clicks,” said Chris Stival, support manager at FotoWare. “This has increased agent efficiency by reducing the time needed to resolve cases, while at the same time improving customer satisfaction.”

The MindTouch deployment has also helped FotoWare more easily keep content up to date. “Using MindTouch analytics and reports, we’re now able to see where content is old or where we have content gaps,” Stival said. “This has helped us continuously improve on our content quality, which has contributed to both a better customer and agent experience.”

Marketing Technology News: UNINTERRUPTED and SiriusXM Launch Exclusive Athlete Playlists on Pandora to Bring Fans Closer to Their Favorite Players Through Music

Prior to deploying the MindTouch knowledge management solution, FotoWare compiled content using RoboHelp and distributed it via FTP. The process proved inefficient and time-consuming, especially with constant software updates that required updated documentation.

“Our previous method for creating and disseminating content was not only causing inefficiencies, it was slowing our ability to expand our product lines,” Frenning said. “This was especially problematic given that we were planning to introduce our cloud-based solutions, which would require even greater agility. The problem was compounded with poor content search visibility and a lack of content integration within support agents’ workflow.

“MindTouch proved to be the perfect solution with its ability to provide a ‘single point of truth’ where customers, partners and agents could quickly and easily access content whether from a search engine, our support site, or right from within our customer service interface. Combined with its automation and intelligent learning capabilities, we can now keep pace with our growth plans, while ensuring the best customer and agent experience possible.”

Marketing Technology News: Marketo Engage Users Can Now Automate Sales Development with Exceed.ai Integration