Using its proprietary Connect.IQ methodology, Investis Digital reviewed over 300 criteria that create an effective digital presence, including the use and integration of virtual events into their IR and corporate communications regime. In addition to the survey and analyst research, they studied what is driving stakeholder expectations and the way industry leaders support the needs of their stakeholder audiences with virtual events.

“At a time when audiences are raising their expectations for what virtual events can deliver, businesses that place a higher priority on engagement and content will have a distinct advantage over those that do not”, said Frank Persia, US Director of Webcasting, Investis Digital. “This report is a playbook for key decision-makers on how they can get the most from their virtual and hybrid events.”

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The report also uncovers, hybrid events are becoming more commonplace and according to Gartner, by 2023, 60% of businesses that pivoted to virtual events will incorporate physical real-time/real-space experiential elements into marketing experiences.

Investis Digital has been at the forefront of digital communications for two decades. Over time we have gained deep sector knowledge, invested in leading technologies, and built lasting and trusted relationships with more than1600 global companies, including Ascential, Anglo American, Rolls-Royce, Fruit of the Loom and Vodafone.

Through a proprietary approach we call Connected Content™, we unite compelling communications, intelligent digital experiences, and performance marketing to help companies build deeper connections with audiences and drive business performance.

We tell brand stories through strategic and engaging content that meets your audiences at the right time, in the right place, with the right message. We build and run intelligent websites and digital experiences that are rapidly deployed and strategically measured, underpinned by our secure, world-leading Connect.ID technology and 24/7 service. We find the audiences that matter most through powerful performance marketing solutions that optimize and amplify your brand across all touchpoints.

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