PhotoShelter, the leading digital asset management solution for photographers and brands, today announced a new brand framework and identity alongside cutting-edge innovations for photographers and creative teams. The brand refresh sets the stage for an ambitious, customer-driven series of new product launches and capabilities, including SEO enhancements for photographer websites, collaboration tools, workflow integrations and artificial intelligence.

Now, PhotoShelter’s digital asset management tool for creative teams will be called PhotoShelter for Brands, replacing the name Libris by PhotoShelter. Meanwhile, the single user product for photographers becomes PhotoShelter for Photographers.

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The new look and feel includes new logos across both products. While the new logo is a nod to PhotoShelter’s iconic “P Cube,” it symbolizes more than just a shelter. It is designed to signify both a complete loop and a portal to share moments and visual stories with the world.

The refresh celebrates the power of a moment – a theme inspired by PhotoShelter members and clients, who use PhotoShelter’s tools to unlock the possibilities of the moments they have captured.

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“In 2020, PhotoShelter is celebrating our 15th anniversary, and this moment presented a unique opportunity to take a good look at the company we are and the one we aspire to be,” says Andrew Fingerman, CEO of PhotoShelter. “As we drive innovation designed to radically transform how photographers and creative teams manage their media, our identity needs to evolve, as well. Our new visual identity reflects how our members and clients truly see us.”

The rebrand was officially announced during The PhotoShelter Summit for Brands, a virtual event bringing together creative leaders from top brands to celebrate the power of a moment.

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