Lob, the leading direct mail platform, announced Lob.org, a dedicated social impact arm. Lob.org is committed to driving change through more sustainable and strategic direct mail.

“Lob.org gets at the values at the heart of Lob and allows us to apply our unique direct mail capabilities in service of social good,” said Leore Avidar, Lob CEO and co-founder. “We believe we can make a meaningful difference by partnering with innovative nonprofits and taking responsibility for environmental stewardship.”

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“We believe we can make a meaningful difference by partnering with innovative nonprofits and taking responsibility for environmental stewardship.”

Lob.org will be run by Lob’s Head of Social Impact, Christina Louie Dyer, who formerly led global programs for Box.org. Lob.org expands the work for social good that is already underway at Lob, and focuses on making an impact by leveraging its people, product and resources in three key areas: racial justice, civic action and sustainability.

Lob has joined the Pledge 1% movement by committing to donate 1% of time and product. Starting this month, Lob will offer employees 1% of paid volunteer time off to engage with the organizations and causes they care most about. Through Lob.org, the company will now expand its product donation and discount offer and will increase the number of organizations it will be able to support through its platform. Lob’s current nonprofit customers include Ameelio, Congress.Cards, JustFix.nyc, and MuckRock.

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“By adopting Lob’s direct mail platform, we’ve significantly sped up our processes and gained more insight into tracking the status of our public records requests,” said Michael Morisy, founder and executive director of MuckRock, a nonprofit collaborative news site with a focus on racial equity and policing. “Using Lob has also freed up our staff from administrative work to focus on more strategic aspects of our government transparency mission.”