Direct Mail

Taradel's 2022 Small Business Marketing Survey provides valuable insights into SMB marketing practices, channel efficacy, and campaign management preferences. Taradel LLC, a 12-time Inc. 5000 martech company, released a new survey that…
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Pat Mercuri Founder of Managed Direct Response Outlines Why Direct Mail Remains An Even More Powerful Marketing Tool Today Pat Mercuri, The President of Managed Direct Response continues to promote the power of Direct…
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Most of us know what direct mail is. But let us have a clear outline before we move ahead.  Direct mail consists of sales and marketing activities through direct mail campaigns of entitled goods and services by organizations, in short -…
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As online advertising explodes it can be easy to overlook older, off-line marketing tools. Businesses and brands can also feel a lack of control over the most powerful marketing of all, word of mouth. One underutilized marketing medium,…
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RRD survey shows the lasting and untapped power of word of mouth, direct mail, and in-store signage A study released by R.R. Donnelley & Sons Company (RRD) , a leading global provider of marketing and business communications, reveals…
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AdTech Veteran to Lead Next Phase of Product Evolution  for Company’s Programmatic Direct Mail® Platform PebblePost, the world’s leading Digital to Direct Mail platform and inventor of Programmatic Direct Mail®, recently announced the…
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The "Direct Mail Advertising Global Market Report 2021: COVID-19 Impact and Recovery to 2030" report has been added to ResearchAndMarkets.com's offering. Marketing Technology News: MarTech Interview With Yaroslav Kholod, Director Of…
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Mail management specialist Citipost Mail has announced that it will be the headline sponsor of the Data & Marketing Association (DMA) Awards for the next three years, taking over from Royal Mail who have headlined for the last seven…
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PostcardMania launches its latest automation technology aimed at leveling the playing field between Main Street businesses and large corporations — a direct mail retargeting product dubbed "Website to Mailbox." The launch comes just two…
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Simple Cash Daily has been urging businesses to continue old-fashioned and physical marketing for years by implementing these methods alongside digital concepts. While it is true that digital marketing has become a critical step, it is also…
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A new report from Matterkind and MAGNA shows increased ROI for brands that use Advanced Addressable Direct Mail Today, Interpublic Group’s Matterkind and MAGNA revealed ROI to Sender, a new report that lists the best…
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Innovative model integrates solo direct mail campaigns and digital technology Data-driven marketing has never been more important to business owners. Today, Media Executive Gary Pizzati has launched We Mail America.com, which is already…
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Lob, the leading direct mail platform, announced Lob.org, a dedicated social impact arm. Lob.org is committed to driving change through more sustainable and strategic direct mail. “Lob.org gets at the values at the heart of Lob and…
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Sendoso Becomes Cameo’s First B2B Partnership, Enabling Revenue-Driving Teams to Connect with Hard-to-Reach Customers by Delivering Personalized Experiences from their Favorite Pop Culture Icons and Athletes Sendoso, the leading Sending…
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New Prospecting Product Uses Unique Blend of Online and Offline Data Powered by the PebblePost Graph to Drive Relevant Mail to Consumers at Home PebblePost, a pioneer and leader in the Digital To Direct Mail channel and inventor of…
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Survey of nearly 600 marketers conducted by PFL and Demand Metric unveils key channel insights in multichannel marketing PFL, the pioneer and leader in Tactile Marketing Automation, today releases its third annual report, "The State of…
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The Personal Experience Approach Helps Accelerates The Enterprise Market Growth and Expansion For The Alyce Platform, Delivering Major Results with Customers Alyce, the Personal Experience (PX) platform that makes sales and marketing…
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New technology makes communicating immediately with advertisers on direct mail as easy as taking a picture from your phone DirectMail.io has always been at the forefront of new technology. They were one of the first innovators of the…
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New VIN service solution and direct mail leverage AI to help dealers optimize the customer experience across channels and profit centers From the NADA Show 2020, Outsell, which offers the only AI-driven marketing automation platform for…
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Atlanta-based provider will now offer an extensive array of best-in-class print services with just the right punch of color Power Marketing + Printing (PMP) has announced the completion of the acquisition of Market Place Color based in…
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