Drift Introduces Sequences: Email That Helps Customers Buy

MTS Staff Writer

January 9, 2018

Conversational Marketing and Sales Platform Sets Out To Kill Spammy Sales Email Once And For All; Announces New Email Platform That Will Put The Buyer Experience First

Drift, the world’s first and only conversational marketing and sales platform, announced the launch of Drift Sequences, a revolutionary new way for sales reps and prospects to communicate.

With context of conversations happening outside of email, Machine Learning to manage unsubscribes automatically, and the ability to send personalized messages to each website visitor, Drift Sequences is the first email platform designed to make email better for the recipient.

“Prospects have all of the power in the buying process today,” said David Cancel, Drift Founder & CEO. “They dictate to companies how they want to be served and what information they need in order to make a purchase, and that means sales reps can no longer just blast out emails to a list of prospects and hope for the best. That’s a terrible experience for potential customers and it just becomes a numbers game for the sales rep. With Drift Sequences, we have completely re-engineered email to focus on the customer experience first in order to deliver performance far beyond what anyone thought possible.”

Never Miss An Opportunity To Have A Conversation

With Drift Sequences, sales reps won’t have to worry about missing an opportunity to have a conversation with a great prospect. If an email recipient doesn’t respond but visits the company’s website, they will be greeted with a personalized message from the sales rep and can start a conversation in real-time. In addition, if the sales rep isn’t available in real-time, Drift’s chatbot can jump into the conversation and take care of scheduling a meeting for later.

“With Drift sequences, we get to engage leads when they come to the website which shortens the funnel time and increases sales velocity,” Leo Strupczewsk, Director of Marketing TreeRing.

A Better Experience For Potential Customers

“With all of the technology and communication channels available to sales reps today, it’s become so easy to send the wrong message to the wrong person at the wrong time,” said Craig Daniel, Drift’s VP of Product. “With Drift Sequences, we built a sales email platform that has context of conversations beyond what’s happening via email, which allows sales reps to be smarter about the emails they’re sending and ultimately get better results.”

Drift Sequences will automatically un-enroll recipients if they already have a meeting booked with a sales rep, reply to an email from the marketing or sales teams, or if they have had a recent conversation on the company’s website. Additionally, Drift Sequences uses Natural Language Processing to automatically opt people out of future emails based on their replies vs. having them click through multiple steps on an email preferences page.

“The secret to starting better sales conversations and scheduling more meetings isn’t about how many emails you can send or finding some quick hack or shortcut,” Cancel said. “Selling today is all about delivering a great buying experience and being a tour guide for potential customers. Drift Sequences will allow modern sales teams to have more high quality conversations.”

What People Are Saying About Drift Sequences

“The speed and turnaround from Drift Sequences, in terms of turning those emails into real conversations that led to actual sales, is brilliant,” Robert Gillespie, Head of Marketing Swipii.

Drift is the world’s first and only conversational marketing and sales platform. With its quickly evolving set of tools and playbooks, Drift is the new way businesses buy from businesses. Customers use Drift to provide a modern buying experience for potential customers, generate more qualified leads, and dramatically accelerate the sales cycle. Based in Boston, Massachusetts, Drift is a venture-backed company founded by serial marketing technology entrepreneurs David Cancel and Elias Torres.

MTS Staff Writer

MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.