Hyde Park Venture Partners And Battery Ventures Invest In Sigstr To Fuel Hiring, Product Innovation And Sales Growth

Sigstr, a leading cloud platform for employee email personalization, announced that it has secured $5 million in Series A funding. The round, which will be used to fuel product innovation and hiring, was led by Hyde Park Venture Partners and included participation from Battery Ventures, HubSpot, Grand Ventures and High Alpha Capital.

The Series A funding will allow Sigstr to grow its product, sales and marketing teams, as well as develop its offerings further to meet the evolving needs of marketers across a range of industries.

Recommended Read: ABM TechBytes with Sam Smith, VP Product at Sigstr

At the time of announcing the latest funding round, Sigstr CEO Bryan Wade spoke to MarTech Series about the key areas that the company is focusing on. Bryan said that Sigstr is driving real marketing ROI for Event, Demand Gen and Account-Based Marketers. He mentioned, “Sigstr for Events allows event marketers to put 1:1 CTAs before, during and after an Event or Webinar. For example, SalesLoft leveraged Sigstr for their user conference, Rainmaker, and 1 out of every 8 registrations for that event came from a click-through on a Sigstr campaign running in the email signature.”

“The future of marketing is authenticity”- Sigstr CEO Bryan Wade.

The company recently announced its ABM module for programmatic email. Bryan told us how Sigstr for Account-Based Marketing allows marketers to target entire domains or accounts, so users are able to dynamically update Sigstr CTA to promote building your agenda or signing up for sessions after someone registers for the conference. He said, “Sigstr for Account-Based Marketing can also ensure every email that goes to a top account or prospect sees the same call to action, helping marketers rapidly progress their pipelines.”

Read More: The 2017 State of Account-Based Marketing Survey Report

Sigstr Eyes Team Expansion and New Integrations

New funding drives most tech start-ups to expand their teams and venture into new markets. Sigstr, too, acknowledged how the benefits of the new capital will be passed to the customers. Bryan said, “We plan to use the fresh capital to hire additional engineers to build new innovations, listen to more of our customer requests and ensure those get into the product.”

Doubling up on Headcount and Revenue

Bryan is confident that the company is on a fast-track to grow revenue at a very fast clip and double the number of Sigstr employees. He said, “We will grow by making it easy and hands-off for marketers to run campaigns using Sigstr. That will happen through our product integrations, feature enhancements and the new products we plan to launch. Our product innovations will keep signatures at the heart of things, but will be much bigger than email signatures.”

Launch New Salesforce AppExchange Package

Bryan hinted that Sigstr is planning to fuel innovation in marketing automation and CRM modules by integrating with top vendors in the market. Bryan affirmed, “We are planning to launch our new Salesforce AppExchange package, Marketo, and HubSpot Smart List integrations and other upcoming integrations. Our customers are asking us to integrate Sigstr into many of the tools they use for Marketing Automation and CRM, so we’re planning to continue to build out more of those integrations. We also plan to launch a new set of products focused on leveraging the employee as a marketing channel to amplify the company message and campaigns.”

Brands such as Angie’s List, California Closets, Terminus and United Way, that use Sigstr to unlock their employee email as a new owned marketing channel. Earlier this year, Sigstr signed its 300th customer, surpassed 500 million signature impressions and grew its team to over 30 employees.

Continue Expanding Product Roadmap and Grow Sales & Marketing Teams

Bryan offered clear insight into how Sigstr plans to create opportunities for customers in marketing technology by empowering employees. He said, “Our vision is to unleash the power of your employees and to help marketers leverage employees to market from the inside-out. We’re thrilled with our recent product innovations and are eager to continue to expand our product roadmap into areas that transcend the signature.”

Sigstr Leading the Pack in Employee Email – an Untapped Avenue in MarTech

Tim Kopp, partner at Hyde Park Venture Partners, said, “Sigstr is creating a new category in marketing. Employee email is the last marketing channel that has gone untapped. Your work email is the first thing you look at when you wake up in the morning and the last thing you check before you go to bed. Everyday there are billions of interactions between employees and their customers, and Sigstr helps marketers take advantage of this channel to drive real marketing ROI.”

Brad Coffey, Chief Strategy Officer at HubSpot, said, “Smart B2B marketers are constantly looking for new ways to deliver helpful content to customers and prospects. Sigstr’s platform is uniquely positioned to solve that problem by opening a brand new channel for content distribution; employee email. We’re incredibly impressed with Sigstr and the team of marketing tech experts they’ve built. We’re excited to partner with them and support their continued growth.”

Sigstr for Events and ABM Functionality Justify Investment

In addition to this new round of funding, Sigstr recently launched its Sigstr for Events package, which allows event marketers to tap into employee email to drive event registrations, increase event attendance and involve speakers and sponsors to drive event awareness.

The company also recently introduced its Account-Based Marketing (ABM) functionality, which allows users to target specific accounts, industries, and regions with content tailored to each audience while communicating with individual prospects or customer accounts as markets of one.

Read More: Invoca Introduces Signal AI to Unlock New Insights from Offline Voice Conversations

Sigstr unlocks employee email systems like Gmail and Outlook as an owned channel by providing simple, central control over your company’s email signature. The SaaS product drives brand compliance and delivers real marketing ROI.

Recommended Read: Interview with Bryan Wade, CEO at Sigstr