The UberMedia and Initiative veteran joins Goodway Group to drive revenue and business growth

Goodway Group, the digital partner advertisers trust to deliver campaign performance and media efficiency, announced today that it has expanded its leadership team with the appointment of industry veteran, Michael Hayes, to serve as the agency’s Chief Growth Officer. In the newly created position, Hayes will lead the agency’s growth efforts across business development and sales, client experience, and marketing, reporting directly to Jay Friedman, President.

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Hayes joins Goodway Group with more than two decades of experience across the advertising and marketing industry. A transformative media leader, he brings with him a proven track record of building and leading successful digital businesses that drive revenue and support business growth for agencies, startups, and bluechip brands. His addition to the team comes at a time when Goodway Group is experiencing significant growth. Amid an increase in market demand for its services, the agency is broadening its service areas and on track to expand its team by 25 percent in 2021, bolstering the agency’s skillsets and ability to deliver exceptional strategic support and expertise to its clients.

In his new role, Hayes’s responsibilities will include managing client relationships to help meet their business objectives, expanding and retaining the agency’s new and existing client business, and identifying additional growth opportunities for Goodway Group. He will also play a key role in leading the agency toward its 2029 goal of moving marketing to the top of the boardroom agenda for its clients.

“Michael has deep and proven expertise in developing digital businesses that produce strong results. As we lean into our recent growth, he will be invaluable in the expansion of our service areas to meet our client’s needs in a rapidly changing industry,” said Jay Friedman, President of Goodway Group. “We are thrilled to have someone of his caliber join the leadership team and help guide Goodway Group into its next stage of transformation.”

Previously, Hayes served as Chief Revenue and Marketing Officer at IdeaLab’s programmatic advertising and location intelligence platform, UberMedia. Prior to this, he held the position of President and Chief Digital Officer Worldwide at Initiative where he built and led the agency’s digital practice, winning more than $1B in revenue for the agency.

“With their commitment to evolving alongside, and often ahead of the industry, and a performance-based approach to digital marketing that drives real business outcomes for their clients, Goodway Group has tremendous growth potential beyond what they’ve seen this year,” said Hayes. “I am excited to work alongside Jay and the leadership team as we expand Goodway Group’s expertise and capabilities to further solidify the agency as a leader reshaping the industry and deliver unparalleled results to our clients.”

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