Former Adobe and Microsoft executive, Vibhor Kapoor, brings SaaS expertise to marketing software and digital advertising business

AdRoll, a division of NextRoll, continues the trend of innovating its one-stop marketing and advertising platform with the announcement of former Adobe and Microsoft executive Vibhor Kapoor as its new Chief Marketing Officer. Kapoor will focus on launching a series of new products and offerings over the next year and accelerating customer satisfaction and revenue growth. Based out of the company’s San Francisco office, Kapoor will report directly to Roli Saxena, President of AdRoll.

AdRoll is a marketing and advertising platform to help ecommerce brands grow revenue and save time on one streamlined platform.The company more than doubled its platform SaaS revenue in 2021, with more marketers depending on the technology to acquire and retain customers. This quarter, AdRoll will unveil a series of new capabilities that will allow marketers to unify their web and social advertising channels in one dashboard with the ability to manage and analyze campaigns in one place.

“Beyond Vibhor’s impressive marketing leadership track record in multiple growth businesses, he’s an excellent fit for our values and culture here at AdRoll,” said Roli Saxena, President of AdRoll. “Vibhor stands with us in our mission to create a truly customer-centric platform. He has consistently invested time and energy in supporting and enabling individuals and teams to deliver on that. We’re thrilled to have him on board and look forward to growing with him in 2022 and beyond.”

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Kapoor, who most recently served as Senior Marketing Director at Adobe’s Digital Media Business, has deep experience in AdRoll’s current stage of moving to a multi-product advertising and SaaS company. At Adobe, he was responsible for the company’s API platform, where he built digital document experiences. Before joining Adobe, Kapoor was a Vice President of Marketing at Box, leading product marketing and demand generation for the platform. He also spent a decade at Microsoft in various leadership roles across marketing and product management and was an early member of the team that built Microsoft’s Azure business.

“AdRoll is uniquely positioned to lead the next wave of D2C marketing connection and automation, which is what made me so excited about this opportunity,” said Kapoor. “With the launch of our new product capabilities, we will have a business model delivering marketing software and digital advertising to D2C brands in one powerful platform. I’m excited to accelerate AdRoll’s growth by not only delivering a platform that ecommerce marketers rely on to grow their businesses, but also building a team and hiring talent that aligns with the cultural ethos of NextRoll.”

AdRoll continues to set record-breaking growth as the ecommerce marketplace demand increases. With Kapoor’s seasoned experience, the company is anticipating continued momentum in its Direct to Consumer division as they enter this new phase of product offerings.

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