Global survey of 1,500 business decision-makers about their ABM projects unveils the top software vendors and opinions on their products and services 

Jabmo, the leading provider of Account-Based Marketing (ABM) solutions to the manufacturing and life sciences industries, has been named a market leader in the Vendor Selection Matrix™ – Account-Based Marketing report, conducted by Research In Action. Jabmo placed among the top five global vendors for 2021, a ranking selected through a unique survey-based evaluation of ABM products, companies, and services.

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Research In Action is a leading independent analyst firm based in Germany that surveys enterprise IT and business decision-makers around the globe to gain insights on strategy, investments and ongoing challenges in the technology and marketing realm. This is the second edition of the firm’s Vendor Selection Matrix™ report for ABM, where results are based on a survey of 1,500 business and marketing managers, as well as analyst opinion. The analyst’s input is fed by a combination of intensive interviews with software or services vendors and their clients, plus their informed, independent point-of-view as an analyst.

“The ABM vendor landscape is bewildering,” said Peter O’Neill, Research Director, Research In Action GmbH. “Ranking in the leadership category proves that Jabmo is providing innovative solutions to help companies modernize their marketing. Working with more than 60 manufacturers and life sciences companies has enabled Jabmo to build a deep understanding of the corporate hierarchies critical to engaging effectively with large, diversified organizations. In addition, Jabmo’s European roots mean it is expert in privacy regulatory issues like the General Data Protection Regulation (GDPR).”

Jabmo helps manufacturers and life science companies accelerate revenue growth with ABM. Founded in 2014 in Paris, France, Jabmo started as an account-based analytics platform, then expanded to add a complete omnichannel marketing solution including IP display advertising; email marketing; LinkedIn marketing; and retargeting on Facebook, Instagram and Google. Jabmo’s core enabling technology is the Account Data Platform (ADP) which maps both 1^st and 3^rd party data sources to accounts.

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CEO and Founder of Jabmo, Nick Heys, said, “It is an honor to be considered a top Account-Based Marketing vendor again by Research In Action. While 2020 was a difficult year for many, we are pleased to have helped our customers accelerate their digital marketing and sales growth with our omnichannel ABM platform and services.”

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