Merkle | Cardinal Path announced it has been licensed and certified to sell the entire suite of tools within Google Marketing Platform, including Analytics 360, Optimize 360, Search Ads 360, Display & Video 360, Campaign Manager 360, Surveys 360, and Tag Manager 360. Merkle | Cardinal Path’s newly launched Google Marketing Platform Hub serves as a complimentary, comprehensive marketing resource designed to provide marketers with product news, best practices, and training across the platform.

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A Google partner for over 16 years, Cardinal Path brings additional expertise and depth to Merkle/CXM and to dentsu’s Global Google Technology Practice:

• #1 reseller of Analytics 360
• Google Cloud Certified Partner
• 270+ Google Marketing Platform certified specialists
• 190+ Google Analytics architects and analysts
• 39+ Google Cloud Platform certified architects
• 105+ Google Cloud experts
• Looker Verified Partner

Merkle | Cardinal Path CEO Corey Koberg says, “Our clients are concerned about the impending death of third-party cookies and the disruption this is causing to the way we’ve done digital marketing for years. The technology and services we’re building on top of Google Marketing Platform is helping clients to not just survive, but thrive in this new digital world.”

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Brands such as Salesforce, Honda, Chamberlain, U.S Cellular, Cisco, and more work with Merkle | Cardinal Path to harness the power of their first-party data through Google Marketing Platform.

“One of just a handful of full-stack GMP certified resellers, Merkle | Cardinal Path’s unparalleled expertise gives our clients an advantage as they navigate the cookieless future of marketing and invest in their first-party data assets,” says Patrick Hounsell, EVP and global head of performance media at Merkle/CXM. “Together, we are blazing the trail for the evolution of data-informed marketing transformation.”

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