Sahay adds C-level product marketing & demand generation bandwidth to the rapidly growing fractional CMO firm

SaaS, Technology and Healthcare Marketing Executive Sajal Sahay has joined Chief Outsiders, effective January 2022. Sahay joins the ranks of the fractional “Executives-as-a-Services” firm at a time of significant growth, with more than 100 CMOs now available to deliver C-level marketing strategies through right-sized engagements at SMB and mid-market companies.

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Sahay, who joins Chief Outsiders after gaining 30 years of product marketing, demand generation, as well as branding and executive management experience, is noted for leveraging a trio of insights — product, distribution, and competitive industry analyses — as a recipe for revenue growth. Sahay has honed these skills with leading organizations such as Bausch & Lomb, Philips, T-Mobile, Hewlett-Packard, and Fairchild Semiconductor, as well as multiple start-ups funded by Tier I VC’s in the Seattle and Bay Areas.

Over the course of his career, Sahay has successfully increased market share and revenue for the Sonicare electronic toothbrush, even with a 6x pricing premium to its closest rival. He led a team from T-Mobile, Google and HTC that launched the world’s first and second Android phones. At Twin Prime, Sahay worked closely with the initial trial customers to design and execute a content marketing strategy that positioned Twin Prime as the thought leader and lead generator in the AI performance field.

“Designing marketing plans, product portfolios, content marketing strategies, and unique value propositions, Sajal quickly builds value, thought leadership, and brand presence to accelerate company valuations,” said Karen Hayward, Managing Partner, Chief Outsiders.

Sahay earned his Master’s degree in Business Administration from IESE Business School in Barcelona, Spain, and holds a B.A. in Economics from the University of Chicago.

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