Hospitality and Consumer Products Marketing Leader Lisa Kislak is the Latest Fractional CMO at Chief Outsiders
Kislak works with food and beverage, hospitality, CPG, and retail businesses to find untapped growth and profitability
isa Kislak, an accomplished Chief Marketing Officer who has left an indelible impact on some of the nation’s most revered dining, hospitality, and wine brands, has joined Chief Outsiders – one of America’s top collectives of fractional executives. As a member of the growing, 90-plus corps of fractional CMOs, Kislak now is bringing her world-class insights to the SMB and mid-market businesses that comprise the base of the “Executives-as-a-Service” firm.
Whether with startup, PE-backed, or public companies, Kislak has a time-honored process for fostering marketing successes — applying data and insights to help uncover untapped revenue opportunities for sustainable growth.
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As an example, in a recent turn as CMO for an adult beverage company, she deployed an e-commerce growth strategy that increased performance by 200 percent in 18 months’ time. The strategy fed other initiatives, including a new customer database, point of sale, and chat functions to connect to consumers via digital means.
In her role as VP of Marketing for Del Frisco’s Restaurant Group, Kislak helped the company achieve 300 percent growth, and earned “Hot Concept of the Year” honors from Nation’s Restaurant News for her work with the Grille concept.
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“With thoughtful integration of product innovation, digital transformation, go-to-market strategies, design, and targeted messaging, Lisa improves marketing performance and P&Ls,” said Clay Spitz, Managing Partner, Chief Outsiders. “She creates emotional customer experiences by bringing operations and storytelling together.”
Kislak earned her B.S. in Business Administration from the University of Denver, and earned a marketing certificate from Southern Methodist University.