As companies in every industry focus on their digital transformation plans, the term itself gets murkier and murkier. In a …
TechBytes with Wilson Raj, Global Director, Customer Intelligence, SAS
Wilson Raj Global Director, Customer Intelligence, SAS Advanced Analytics are influencing the adoption of automation technologies for marketing and sales. …
Interview with Gina Kang, Head of Global Digital Marketing, MPP Global
"An AI-centric world is already a reality and it’s changing the way we live and work. It’s a natural next …
Adobe Appoints Judith Hammerman as Head of Audience Manager, Americas
Programmatic Advertising Veteran from Time Inc., Judith Hammerman Joins Adobe as Head of Audience Manager for the Americas Data Management …
TechBytes with Kelly Jo Sands, EVP, Marketing Technology, Ansira
Kelly Jo Sands EVP, Marketing Technology, Ansira Data-driven, technology-enabled marketing solutions provider Ansira recently acquired Brand Protection Agency (BPA), a …
Connected Apps Help Drive Digital Transformation
Digital transformation – or the adoption of digital technologies to deliver increased value to customers – is a core focus …
TechBytes with Patrick Boch, Director Product Marketing, Virtual Forge
Patrick Boch Director Product Marketing, Virtual Forge GDPR, Customer Experiences, and Inbound Marketing strategies -- they remain the hot topics …
Forest-Products Companies Accelerating Their Digital Investments to Protect Market Share: Accenture
Additionally, Lower Levels of Cybersecurity Investment Limit Identification of and Response to Cyberattacks Forest-products companies plan to increase their investments …
Pega Unveils AI-Powered Self-Optimizing Campaigns for Refined Customer Engagement
Pega Paves Path to One-to-One Marketing with Launch of Self-Optimizing Campaigns; New AI-powered Pega Marketing capability Smashes Through Campaign Development Hurdles …
Coveo Announces Spring 2018 Release
The AI-Powered Search and Relevance Platform Innovates to Speed Digital Transformations with Coveo for Salesforce Spring 2018 Release Coveo, a …
Pega Launches Next Generation Digital Transformation Suite to Drive Customer Experiences
Pega Infinity™ Unifies AI, Robotic Process Automation, and CRM to Deliver Speed and Power Beyond Low-Code App Development Pegasystems Inc, …
Editing is the New Coding
One of the first movies that really left a mark on me was WarGames. It was the summer of 1983. …
Where Are We on the Scale of Digital Transformation?
Digital transformation is a term that has been banded around the industry for many years. In fact, it has been …
TechBytes with Veronica Buitron, Co-founder and CTO, TangoCode
Veronica Buitron Co-founder and CTO, TangoCode Digital Transformation is key to survive in this age of data-driven sales and marketing. …
Leading Global Workforce Communications Platform SocialChorus Scoops $12.5 Million
Latest Funding for SocialChorus Follows Tremendous Growth and Significant Momentum with New Customers, Executive Hires, and Global Expansion Today, SocialChorus, a …
Marketo Announces Partnership With The Pedowitz Group to Provide Marketing Services to Mid-Market Manufacturers
Marketo and The Pedowitz Group Will Provide Pre-Configured Software and Services to Help Manufacturers Create More Personalized Marketing Efforts Marketo …
Interview with John Nash, Chief Marketing and Strategy Officer, RedPoint Global
"A marketing leader needs to realize is that the best marketing comes from a blend of art and science; the …
Interview with Steve Lok, Global Head of Martech, The Economist
"There’s been a shift in our ability to connect growth directly to marketing resource spend, essentially creating another directly attributable …
Commit Your Company to CX Improvements in 2018
Among 2017’s many lessons, one of the biggest is that customer-centric business models are here to stay, but only when …
Interview with Anne Gretland, CEO, FotoWare
"Digital innovation is about how we no longer have to do many small tasks to get the job done or to …