marketing performance

Nielsen Impact Score Pro enables teams and brands to maximize marketing and sponsorship investment opportunities in highly competitive environment Nielsen announced the expansion of its Nielsen Impact Score service to cover the most…
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Keynote Speaker Jonnie Peacock, Double Paralympic Champion, and Nicolas Hamilton, First Disabled Athlete to Compete in the British Touring Car Championship, Will Join Industry Experts to Offer Actionable Advice to Marketers and Executives…
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New executive position underscores company’s commitment to accelerating growth via strategic first-party data analytics capabilities and proprietary technology platform Fluent, Inc., a leading data-driven performance marketing company,…
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Partnership Enables Joint Customers to Easily Insert Direct Mail as an Orchestrated Step in the Buyer Journey and Create Impactful Hybrid Experiences at Scale PFL, a leading hybrid experience company, today announced its partnership with…
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Leading platform democratizes getting your marketing data into tools you can use to analyze and optimize your marketing Rockerbox, the leading marketing measurement platform for direct-to-consumer (DTC) brands, has released…
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Ipsos MMA, an Ipsos Company, and a leader in helping companies understand and optimize the value of their unified marketing, digital media, social media, operations, and promotion investments, today announced that Forrester has named Ipsos…
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Adverity research highlights a disconnect between how analytically advanced marketers think they are and how advanced they actually are 77% of marketing professionals who say they are analytically mature still don't have a single…
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Kislak works with food and beverage, hospitality, CPG, and retail businesses to find untapped growth and profitability isa Kislak, an accomplished Chief Marketing Officer who has left an indelible impact on some of the nation’s most…
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Customer growth, platform innovations and new partnerships propel market momentum in record-setting year Rockerbox, the leading marketing measurement platform for direct-to-consumer (DTC) brands, announced today that 2021 resulted in…
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"Personalized Rewards" Uses Real-Time Business Intelligence to Help Marketers Advance Their Affiliate, Cash Back Strategies Rakuten has reached a milestone in the quest to make affiliate and Cash Back marketing more flexible, strategic and…
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It is widely accepted amongst marketers that making decisions backed by data can help improve marketing performance. But how are marketers updating their data-driven strategies to navigate a changing landscape?  What better way to answer…
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Fospha, the direct-to-consumer (D2C) growth platform, is a marketing measurement tool for D2C brands. Its product gives marketers a comprehensive view of marketing performance across all their ad platforms, focusing on showcasing the…
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Majority of marketers are committed to customer-obsessed strategy BrandMaker, a leading innovator in Marketing Operations and Marketing Resource Management (MRM) software solutions, today shared the findings of its third BrandMaker…
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Marketing analytics company LeadsRx announced today a Privacy Studio for large enterprises to implement a privacy-first analytics platform for assessing marketing performance. LeadsRx Privacy Studio™ is available to IT teams and…
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- Latest investment reflects the growing global importance of marketing data analytics - Proceeds will be used to evolve Adverity’s predictive technology stack for marketers Adverity, the rapidly growing marketing analytics platform,…
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Moving Minds, an award-winning global marketing agency, announced the launch of a Fractional Chief Marketing Officer (CMO) practice designed to help emerging companies formulate growth strategies at conception and navigate the…
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Neustar Inc., a global information services and technology company and leader in identity resolution, and Equifax Inc released Financial Spectrum™, an audience segmentation and media activation solution designed to meet the unique demands…
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The average tenure for a chief marketing officer at top U.S. advertising spenders fell to 40 months last year, the lowest average since 2009. Meanwhile, marketing executives are under severe pressure from tightening budgets coupled with…
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Exemplifi announced it has entered into a partnership with Optimizely (formerly Episerver), to create data-driven digital experiences that unlock the online potential of companies. Marketing Technology News: Vericast Survey: How Deals…
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Keen Decision Systems, a leader in automated marketing investment planning for leading consumer good, financial services and pharmaceutical consumer brands, announced it has joined the NielsenIQ Connect Partner Network, the largest open…
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