marketing performance

Annual Awards Program Recognizes Standout Global Marketing, Advertising and Sales Technology Allocadia, the leader in Marketing Performance Management (MPM), announced that it has been selected as the winner of the “Best Marketing Performance Management Company” award, for the second straight year, in the 2020 MarTech Breakthrough Awards program. The awards are conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing,…

Profitero, a leading global enterprise eCommerce SaaS analytics platform, announced a first of its kind “open ecosystem” connecting retail digital shelf analytics, media agencies, and ad tech platforms together for optimized marketing performance. The ecosystem eliminates long-standing silos between eCommerce sales and marketing teams through integrations that allow ad agencies and ad tech platforms to adjust and optimize eCommerce advertising campaigns and content based on out-of-stock, search traffic, conversion rates, and…

Exemplifi today announced it has entered into a partnership with Contentful, the content platform for the digital-first era Exemplifi is a leader in building enterprise websites. The sites that Exemplifi builds for its clients operate within a complex marketing tech ecosystem. They are built to personalize user experiences, convert leads effectively, navigate sophisticated customer journeys, and measure marketing performance. “Contentful is the modern way to manage content. It is a product designed by developers for…

Are CMOs ready for the MarTech Fitness Drill?  While reviewing the entries for MarTech RADAR companies, we read hundreds of whitepapers, case studies and attended 50+ Marketing Technology webinars and podcasts. The extensive research-based project on MarTech RADAR led us to the first-in-industry MarTech Fitness Drill. What’s the MarTech Fitness Drill after all? At MarTech Series, we define the MarTech Fitness Drill as, “the systematic process of identifying, comparing, analyzing, reviewing, leveraging and recommending…

The Second Part of  the Predictions Series for 2018 Covers Insights on Content Marketing, Audience Engagement, Social Media Platforms and the CMO's New Allies That Would Transform An Organization's Digital Identity Top martech CMOs and marketing executives feel that 2018 would be the most challenging year to deal with. However, the path to success would witness unprecedented developments in content marketing, employee advocacy and the growing inclination towards AI/ML technologies. We would see many significant…