Advantage Solutions Acquires Jun Group to Help Accelerate Performance

Advantage Solutions Acquires Jun Group to Help Accelerate Performance Outcomes for Both Brand and Retail Clients

PRNewswire

September 10, 2018

Acquisition Bolsters Advantage’s Momentaware Geo-Location Data Product, Which Helps Define and Predict When and Where People Shop, and Drive Conversions

Advantage Solutions (Advantage) announced its acquisition of Jun Group, an industry-leading mobile video advertising company. Jun Group’s mobile software platform will enable Advantage to help clients access and advertise to tens of millions of consumers in brand-safe environments. Terms of the transaction were not disclosed.

Jun Group’s mobile technology reaches consumers where they increasingly spend their time: in mobile applications. The company creates custom audience segments from opt-in poll questions. It then delivers beautiful, full-screen digital ads on smartphones, tablets, and laptops/desktops.

Also Read: LogMeIn Named a Leader in Gartner’s 2018 Magic Quadrant for Meeting Solutions

Advantage has been steadily building its own advanced shopper marketing audience product, known as MomentAware, which uses real-time geo-location data to help brands and retailers scale consumer engagement and deliver results to the bottom line. Adding Jun Group’s platform into the mix now enables the company to deliver tailored messaging across screens to customers who are most likely to take action.

“Jun Group’s mobile technology enhances our ability to reach the right people, at the right times, with the right messages,” said Jill Griffin, President of Advantage Marketing Partners. “This partnership instantly places Advantage at the forefront of multi-channel, holistic marketing that’s based on consumer preference and personal interest.”

Also Read: Amplience Adds Former SAP Hybris Executive to Its Leadership Team

Clients of both companies will enjoy the benefits of truly consumer-centric advertising that’s both highly targeted and works seamlessly across channels.

“How and where someone finds your message is as important as the message itself,” said Jun Group CEO Mitchell Reichgut. “We consistently outperform the industry by finding the right people and putting them in control of the ad experience. Together with Advantage we’ll extend this concept into a true, 360-degree marketing platform that delivers exceptional value for advertisers, and for their customers across multiple channels and locations.”

PRNewswire

PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.