MarTech RADAR 2018: Top 150 B2B Technology Companies You Should Follow
Our MarTech Radar Brings You The Top 150 B2B Technology Companies That We Believe Would Continue to Excite Us the Most With Their Cutting-Edge Insights, Events, Content, and Product Updates.
The one thing everybody forgets about Gartner's hype cycle, even in martech (and marketing in general!) https://t.co/evEUwPjOdG #MarTech pic.twitter.com/v8rHPaThSK
— Scott Brinker (@chiefmartec) January 10, 2018
In the first month of 2018, we bring you the top 150 B2B Technology Companies that we believe every marketer should be aware of. Thanks to Chief Martech’s ever-growing technology landscape, we had an exciting time digging into what these 150 companies would have to offer in 2018, and why you should keep an eye on them.
Marketing Automation
- Marketo
- HubSpot
- Pardot
- Salesfusion
- MailChimp
- Act-On
- ActiveCampaign
- Maropost
- GetResponse
- Adestra
- Demandforce
- Zaius
- Oracle Eloqua and Oracle Responsys
- Zoho
- Netcore Marketing Automation
5 essentials every B2B marketer should consider in their #MarTech stack:
1. CRM
2. Marketing automation
3. Data management and integration
4. Data visualization and reporting
5. Content management and personalizationhttps://t.co/xSaGT12Usz pic.twitter.com/xD00cvM4uE— Marketo (@marketo) January 13, 2018
Marketing Performance Management
- Allocadia
- Bizible
- Percolate
- Hive9
- Aprimo
- Anaplan
- SAS Marketing Ops
- Adobe Campaign
- Brightfunnel
- Infor MRM
Microsoft Dynamics 365 for Marketing would be discontinued for customers from May 15, 2018.
4 Ways Customer Data Will Transform Performance Marketing in #2018 https://t.co/HeaTvKAoAu @CatalystaJim pic.twitter.com/bhhilMnDNK
— MarTech Series (@MarTechSeries) January 16, 2018
Content Marketing and Engagement
- Uberflip
- Kapost
- SnapApp
- LookBookHQ (rebranded as PathFactory, as on 5 May 2018)
- Evergage
- Curata
- UpContent
- Outbrain Amplify
- Contently
- Sprinklr
- Hootsuite
- Oracle Content and Experience Cloud
- Mapp Digital
- Showpad
- SABIO
- Cheetah Digital
Orbit Media Co-Founder @crestodina on creating collaborative content in the service of your "lifetime body of work". pic.twitter.com/ZmpPElNmcO
— Uberflip (@Uberflip) January 10, 2018
Event Management and Tracking
- Certain Event Automation
- etouches
- RegOnline by Cvent
- Eventbrite
- Bizzabo
- Hubb
- Splash
- Eventogy
- Symphony
- Eventsforce
- Hubilo
- Dryfta
What does it mean to have a successful #event? Ensuring good speakers and quick registrations is not enough. To provide a unique event experience, your #attendees and #exhibitors should leave the event feeling that they got their money's worth.https://t.co/37CDox12hH pic.twitter.com/qBOYkP7Pfq
— Eventdex (@eventdex) January 14, 2018
Predictive Analytics and Sales Intelligence Tools
- Lattice Engines¹
- Mintigo
- EverString
- Infer by Ignite
- Radius
- DiscoverOrg²
- FICO Predictive
- Ambition
- Cien
- 6Sense
- Clari
- Datahug
- Qymatix
- Looker
- Tableau
- Infusionsoft
- TopOPPS
- Leadspace
- Pega
Deploying (reusable!) Predictive Models: https://t.co/338jZjz7yY #abdsc #BigData #DataScience #PMML #MachineLearning #PredictiveAnalytics pic.twitter.com/xyYStysg2S
— Kirk Borne (@KirkDBorne) January 11, 2018
Data Science, Visualization, and Marketing Analytics (The 13)
- TIBCO
- Statistica
- Teralytics
- MapD Technologies
- Buxton Analytics
- Alteryx
- Toluna
- LatentView
- Datorama
- Chartio
- Informatica
- DataFox
- Zilliant IQ
Deconstructing Data Science: Breaking The Complex Craft Into It’s Simplest Parts!#DataScience #Analytics #Insights #AI #ArtificialIntelligence #Machineleaning #OpenData #Opensource #Hadoop #businessintelligence #BigDataAnalytics #Bigdata #Smartdata #DX #DigitalTransformation pic.twitter.com/HE9WrtCNYC
— David Holm (@cloudpreacher) January 13, 2018
Media Intelligence and Social Media Monitoring
- Cision
- Talkwalker
- Meltwater
- TrendKite
- Sysomos
- Synthesio
- Brandwatch
- Sprout Social
- Sendible
- NetBase
- Crimson Hexagon
- Track Maven
- Union Metrics
- Unmetric
- Socialbakers
- Audiense
- NUVI
- Simply Measured
- AgoraPulse
See why 2018 is the year of social analytics with our FREE #Ebook: https://t.co/DEvuKvaqhf pic.twitter.com/bxGr4auBon
— NetBase Quid (@NetBaseQuid) January 15, 2018
Conversational Marketing— Chatbots, Voice Assistants, Contact Center Automation
5 Customer Success metrics you should start monitoring now! 🙌https://t.co/oUoyI83DeT #saas #customersuccess pic.twitter.com/jRIlOYGs4Y
— Salesmachine (@salesmachine_io) July 20, 2017
Mobile Marketing Automation
Mobile Marketing Automation: Reaching out to the next billion users #mobile #tech #Marketingautomation #onlinemarketing #digitalmarketing #ai https://t.co/WFxBgC70UH pic.twitter.com/PONxGnBuII
— boomtrain (@boomtrain) January 5, 2018
Audience Data and Identity Resolution
- Acxiom
- Tealium
- BlueConic
- Janrain
- Triton Digital
- Experian
- Gigya (Now an SAP company)
- Tru Signal
- Okta
- Bitium
- OneLogin
- LogMeIn
Accelerate your digital transformation. Drive new customer experiences with a consistent, universal customer identity. #customeridentity https://t.co/bdAAJC9d9I pic.twitter.com/TSOA27wLnY
— Janrain (@Janrain) December 26, 2017
Video Marketing for B2B
- Wistia
- TwentyThree
- Animoto
- Vidyard
- Brightcove
- SproutVideo
- Knovio- Knowledge Vision
- Innovid
- BombBomb
- Zype
- Ooyala
Planning to do more with #video in 2018? Join our live webinar on 1/17 to learn video production best practices from @Brightcove's own in-house video team. Register now: https://t.co/spbX02oZ6t pic.twitter.com/GwmKqwPGUw
— Brightcove (@Brightcove) January 9, 2018
State-of-the-Art Artificial Intelligence
Four Things About Artificial Intelligence That Marketers Need to Keep In Mind In 2018 https://t.co/oZYCAE2iWa by @AndrewTStephen #marketing #branding #AI #BigData #ML #CX #automation MT @TheCMOclub pic.twitter.com/DcbLdJaXng
— Tamara McCleary (@TamaraMcCleary) January 15, 2018
To feature in the MarTech Radar 2018, drop us a line at news@martechseries-67ee47.ingress-bonde.easywp.com.
Note: ¹ Lattice Engines and ²DiscoverOrg did not feature in our initial list of Top 150 due to research limitations. The list now has revised number of Top 150 Martech companies)
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