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MarTech RADAR 2018: Top 150 B2B Technology Companies You Should Follow

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Our MarTech Radar Brings You The Top 150 B2B Technology Companies That We Believe Would Continue to Excite Us the Most With Their Cutting-Edge Insights, Events, Content, and Product Updates.

In the first month of 2018, we bring you the top 150 B2B Technology Companies that we believe every marketer should be aware of. Thanks to Chief Martech’s ever-growing technology landscape, we had an exciting time digging into what these 150 companies would have to offer in 2018, and why you should keep an eye on them.

Marketing Automation

  1. Marketo
  2. HubSpot
  3. Pardot
  4. Salesfusion
  5. MailChimp
  6. Act-On
  7. ActiveCampaign
  8. Maropost
  9. GetResponse
  10. Adestra
  11. Demandforce
  12. Zaius
  13. Oracle Eloqua and Oracle Responsys
  14. Zoho
  15. Netcore Marketing Automation

Marketing Performance Management

  1. Allocadia
  2. Bizible
  3. Percolate
  4. Hive9
  5. Aprimo
  6. Anaplan
  7. SAS Marketing Ops
  8. Adobe Campaign
  9. Brightfunnel
  10. Infor MRM

Microsoft Dynamics 365 for Marketing would be discontinued for customers from May 15, 2018.

Content Marketing and Engagement

  1. Uberflip
  2. Kapost
  3. SnapApp
  4. LookBookHQ (rebranded as PathFactory, as on 5 May 2018)
  5. Evergage
  6. Curata
  7. UpContent
  8. Outbrain Amplify
  9. Contently
  10. Sprinklr
  11. Hootsuite
  12. Oracle Content and Experience Cloud
  13. Mapp Digital
  14. Showpad
  15. SABIO
  16. Cheetah Digital

Event Management and Tracking

  1. Certain Event Automation
  2. etouches
  3. RegOnline by Cvent
  4. Eventbrite
  5. Bizzabo
  6. Hubb
  7. Splash
  8. Eventogy
  9. Symphony
  10. Eventsforce
  11. Hubilo
  12. Dryfta

Predictive Analytics and Sales Intelligence Tools

  1. Lattice Engines¹
  2. Mintigo
  3. EverString
  4. Infer by Ignite
  5. Radius
  6. DiscoverOrg²
  7. FICO Predictive
  8. Ambition
  9. Cien
  10. 6Sense
  11. Clari
  12. Datahug
  13. Qymatix
  14. Looker
  15. Tableau
  16. Infusionsoft
  17. TopOPPS
  18. Leadspace
  19. Pega

Data Science, Visualization, and Marketing Analytics (The 13) 

  1. TIBCO
  2. Statistica
  3. Teralytics
  4. MapD Technologies
  5. Buxton Analytics 
  6. Alteryx
  7. Toluna
  8. LatentView
  9. Datorama
  10. Chartio
  11. Informatica
  12. DataFox
  13. Zilliant IQ

Media Intelligence and Social Media Monitoring

  1. Cision
  2. Talkwalker
  3. Meltwater
  4. TrendKite
  5. Sysomos
  6. Synthesio
  7. Brandwatch
  8. Sprout Social
  9. Sendible
  10. NetBase
  11. Crimson Hexagon
  12. Track Maven
  13. Union Metrics
  14. Unmetric
  15. Socialbakers
  16. Audiense
  17. NUVI
  18. Simply Measured
  19. AgoraPulse

Conversational Marketing— Chatbots, Voice Assistants, Contact Center Automation

  1. Drift
  2. Zendesk
  3. Freshdesk
  4. Atlassian
  5. RingCentral
  6. Chatfuel
  7. NewVoiceMedia
  8. Salesmachine

Mobile Marketing Automation

  1. Urban Airship
  2. Braze (earlier Appboy)
  3. Leanplum
  4. AppsFlyer
  5. Kahuna
  6. Branch.io
  7. Swrve

Audience Data and Identity Resolution

  1. Acxiom
  2. Tealium
  3. BlueConic
  4. Janrain
  5. Triton Digital
  6. Experian
  7. Gigya (Now an SAP company)
  8. Tru Signal
  9. Okta
  10. Bitium
  11. OneLogin
  12. LogMeIn

Video Marketing for B2B

  1. Wistia
  2. TwentyThree
  3. Animoto
  4. Vidyard
  5. Brightcove
  6. SproutVideo
  7. Knovio- Knowledge Vision
  8. Innovid
  9. BombBomb
  10. Zype
  11. Ooyala

State-of-the-Art Artificial Intelligence

  1. Fractal Analytics
  2. DeepIntent
  3. Uru
  4. Sensory
  5. Protagonist
  6. SalesBrain
  7. Lytics
  8. Sentient AI
  9. Equals 3

To feature in the MarTech Radar 2018, drop us a line at news@martechseries-67ee47.ingress-bonde.easywp.com.

Note: ¹ Lattice Engines and ²DiscoverOrg did not feature in our initial list of Top 150 due to research limitations. The list now has revised number of Top 150 Martech companies)

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