Allocadia

Brings CMOs Clear Line of Sight Between Marketing Strategy, Execution, and ROI BrandMaker, a provider of Marketing Operations software, today announced that it has completed the acquisitions of Allocadia and Hive9, expanded its executive…
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Lack of visibility into the right metrics and an inability to calculate return on investment (ROI) are hindering marketers from proving how much they increase business growth Marketing decision makers are under increasing pressure to prove…
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There’s no question that video makes for the best visual storytelling platform, but what does it takes for marketers to focus on building and executing ROI-driven video marketing campaigns?  In this weekly martech highlight, catch the…
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BrandMaker, a leading innovator in Marketing Operations and Marketing Resource Management (MRM) software solutions, today announced it has signed a definitive agreement to acquire Allocadia, a leader in Marketing Planning, Budgeting and…
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Marketing organizations accelerating their adoption of agile planning & budget solutions to power their pandemic recovery strategies Allocadia, the leader in Marketing Performance Management (MPM), announced it has significantly grown…
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Seamless Budget Transfers Empower Teams to React Faster, Leverage Unexpected Opportunities and Optimize Spend Allocadia, the leader in Marketing Performance Management (MPM), announced new agile budgeting capabilities to improve the…
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New Data Also Shows That Coronavirus Concerns Remain, Gifting Will Become More Practical, and Consumers Expect More Diverse Holiday Ad Campaigns Allocadia, the leader in Marketing Performance Management (MPM), announced results of a new…
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Annual Awards Program Recognizes Standout Global Marketing, Advertising and Sales Technology Allocadia, the leader in Marketing Performance Management (MPM), announced that it has been selected as the winner of the “Best Marketing…
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"Content and email channels now bear a heavier load thanks to COVID and the switch to making everything digital. But their blueprints for success have changed." Hi, Julia. Please tell us about the role and team / technology you…
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Schultz’s SaaS-Growth Expertise to Support Company Acceleration amidst Market Expansion Allocadia, the leader in Marketing Performance Management (MPM), announced that Laurie Schultz, president and chief executive officer of Galvanize, has…
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Customers are driving impressive business growth with marketing performance management platform  Allocadia, the leader in marketing performance management (MPM), announced that Rahul Nirula is joining the company as CPO to lead the next…
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Joint team will enable marketers to enhance performance management capabilities Zee Jay Digital announced it has entered a strategic partnership with Allocadia, the industry’s leading marketing performance management (MPM) platform…
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Company recognized for excellence in delivering real-time insights to help marketers maximize ROI Allocadia, the creators of the Run Marketing movement, was named Best Marketing Performance Management Company by the 2019 MarTech…
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At Hitachi Vantara, our marketing team is over 250 strong and equipped with a significant budget that sprawls across the globe. One of our biggest challenges is ensuring that we maintain accurate budget data from individual data points…
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Customers Connect Marketing Data and Workflows with Allocadia to Improve Marketing Performance Allocadia, the creators of the Run Marketing platform, announced strong customer value from, and adoption of, its Connect solution. More than…
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Workfront Joins Allocadia as a Partner and Customer to Enhance the Performance of Global Marketing Organizations Allocadia, the industry’s leading Marketing Performance Management (MPM) platform, announced that Workfront, the first modern…
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Team and Individual Winners Selected for Implementing Best Practices in Marketing Performance Management Allocadia, the industry’s leading Marketing Performance Management (MPM) platform, announced the winners of the 2018 RunMarketing…
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MarTech Series Lists Outstanding B2B Campaigns, that Industry Mavens  have Named as Their Favorites MarTech Series is doing a unique feature on B2B marketing campaigns that really stood out. Our intent is to help the marketing community…
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"Marketers have at their disposal an increasing set of tools and technologies that will help to crunch the numbers, but data is usually the bottleneck."Tell us about your role at Azuqua and how you got here? What made you join a martech…
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