Marketing Performance Management

Marketing organizations accelerating their adoption of agile planning & budget solutions to power their pandemic recovery strategies Allocadia, the leader in Marketing Performance Management (MPM), announced it has significantly grown its customer roster in both B2B and B2C industries, despite the economic turmoil of 2020. Companies including Alteryx, GitLab, GOJO Industries, Inc. (makers of Purell), Reckitt Benckiser Group, Plc., and Zendesk have invested in Allocadia's agile MPM platform to drive more efficient spend…

Seamless Budget Transfers Empower Teams to React Faster, Leverage Unexpected Opportunities and Optimize Spend Allocadia, the leader in Marketing Performance Management (MPM), announced new agile budgeting capabilities to improve the budgeting process for global marketing organizations. The new features and functionality empower marketing teams to achieve flexible, real-time management of budgets through reallocations that seamlessly request and track budget movement – in, out and within – their marketing plans via a…

With an Unpredictable New Year Ahead, Consumer Data Gives Marketers Insight Into Ad Responses, Online Choices and Shopping Behaviors Allocadia, the leader in Marketing Performance Management (MPM), announced a second round of survey results showing why some ads are effective, how social media influences consumers, where people will shop, and what they plan to buy in 2021. With 59% of Americans reporting they are drawn more to the product or brand when viewing an advertisement than to the people who are in the ad (30%),…

New Data Also Shows That Coronavirus Concerns Remain, Gifting Will Become More Practical, and Consumers Expect More Diverse Holiday Ad Campaigns Allocadia, the leader in Marketing Performance Management (MPM), announced results of a new survey leading up to the 2020 holiday season, covering key topics related to consumers’ shopping plans, expectations and preferences. Findings from the survey of more than 1,000 Americans include a preference for online shopping during the ongoing coronavirus pandemic, a shift to more…

"Content and email channels now bear a heavier load thanks to COVID and the switch to making everything digital. But their blueprints for success have changed." Hi, Julia. Please tell us about the role and team / technology you currently handle at Allocadia. As CMO,  I oversee our entire marketing function and partner with our executive team on our company’s vision and market strategy to drive growth. Our marketing team is broken down into three core areas - demand gen, corporate and product marketing, supported by a…

This spring was one that we weren’t expecting in the marketing world. We all spent time meticulously planning campaigns, events, and organizing budgets to support our 2020 goals, and in what seemed like overnight, everything changed. Marketers were forced to quickly pivot not just plans but goals and teams as well. For many marketing teams, the shift to a fully remote workforce as a result of COVID-19 is uncharted territory full of new challenges. Different time zones, external distractions and limited resources are some…

Hive9, a provider of software for marketing leaders to plan, measure and predict revenue from marketing, has announced a major update with new features for purchasing support, approval workflows and budget management, as well as integration with JIRA. Enhanced purchasing support: New functionality enables users to select elements of their plans and assign them to purchase requests (PRs) These PRs connect to financial systems to help generate purchase orders that can then be recorded and referenced within…

Schultz’s SaaS-Growth Expertise to Support Company Acceleration amidst Market Expansion Allocadia, the leader in Marketing Performance Management (MPM), announced that Laurie Schultz, president and chief executive officer of Galvanize, has joined the company’s Board of Directors.  With more than twenty years of technology leadership experience in scaling high-growth companies and creating categories, Schultz will help guide Allocadia’s go-to-market strategy to support our accelerating company growth. In addition to being…

VisionEdge Marketing President Laura Patterson Releases New Book to Help Innovators Gain Traction for Growth Author and Marketing Performance Management pioneer and expert Laura Patterson takes a new approach to business marketing in her fourth book, Fast-Track Your Business: A Customer-Centric Approach to Accelerate Market Growth. The new book, now available for purchase at Amazon and other leading retailers, helps readers apply the proven Circle of Traction framework used in the VisionEdge Marketing practices to help…

Customers are driving impressive business growth with marketing performance management platform  Allocadia, the leader in marketing performance management (MPM), announced that Rahul Nirula is joining the company as CPO to lead the next generation of product success and award-winning innovation. Nirula’s deep product leadership expertise across a broad portfolio of high growth companies will drive further innovation to the platform that thousands of marketers already use to run marketing like a business. This further…

Tell us about your role and the team/technology you handle at Allocadia. As the Head of Business Development and Partnerships my focus is determining what the market is doing, where Allocadia fits within the broader martech environment and developing relationships within that ecosystem of key MartTech partners to provide the best outcomes for our common customers. What is the essence of your Partner-Customer relationship? Allocadia is a core part of any marketing technology landscape, we partner with the key vendors and…

Workfront Joins Allocadia as a Partner and Customer to Enhance the Performance of Global Marketing Organizations Allocadia, the industry’s leading Marketing Performance Management (MPM) platform, announced that Workfront, the first modern work management application platform, and a partner since 2014 has joined as a customer as well. Together, the two companies enable marketers to break down silos and create a holistic view of marketing activities end-to-end. Prior to bringing Allocadia into their technology stack, the…

Team and Individual Winners Selected for Implementing Best Practices in Marketing Performance Management Allocadia, the industry’s leading Marketing Performance Management (MPM) platform, announced the winners of the 2018 RunMarketing Awards. This award program celebrates marketing teams and individual contributors who have significantly improved their marketing organization by focusing on financial operations and management. Winners were chosen based on their vision and execution of programs that tie investments and…

"The success of the #RunMarketing movement is due to the need for marketers to better manage all of the operational aspects of marketing." Tell us about your role and how you got here. What inspired you to start a MarTech company?           The Allocadia story, like many entrepreneurs, starts with experiencing a big, challenging problem first-hand. I was working in marketing at a global high-tech company in Vancouver, Canada. My colleagues and I managed our multi-million dollar marketing investments in multiple…

Strategic Alliance Helps Marketing Teams Understand ROI and Drive Business Growth  Two marketing technology leaders in our MarTech RADAR 2018, Bizible and Allocadia, have announced a new partnership. The joint offering combines two best-of-breed platforms to help marketers determine where to invest their dollars for optimal impact and revenue performance. The Allocadia and Bizible alliance is another signal of the maturing Marketing Performance Management (MPM) market. Recommended Read: Allocadia Announces Key…

Allocadia Announces $25 Billion in Global Investment Managed by Over 10,000 Marketers Through Platform, Saving Over 1 Million Work Hours and Driving an Estimated $5 Billion in Growth A Top-150 MarTech RADAR company and the creators of the #RunMarketing movement, Marketing Performance Management (MPM) technology firm, Allocadia, has announced $25 billion of the global marketing budget has been managed through its award-winning platform by over 10,000 marketers. Recommended Read: The Pedowitz Group and Allocadia Partner…

Our MarTech Radar Brings You The Top 150 B2B Technology Companies That We Believe Would Continue to Excite Us the Most With Their Cutting-Edge Insights, Events, Content, and Product Updates. https://twitter.com/chiefmartec/status/951089558581628928 In the first month of 2018, we bring you the top 150 B2B Technology Companies that we believe every marketer should be aware of. Thanks to Chief Martech’s ever-growing technology landscape, we had an exciting time digging into what these 150 companies would have to offer in…

One relationship that has dominated our discussions of marketing leadership for the past 15 years is that between Marketing and Sales. So, what actually CMO and CFO share amongst each other to get the business run like a fine machine? How is this relationship critical to Marketing Performance Management? Today, in an age where marketing investments are under greater scrutiny than ever, and when CMOs are held accountable for their ability to deliver revenue, it’s time to focus on the relationship between Marketing and…