Marketing Performance Management

Lack of visibility into the right metrics and an inability to calculate return on investment (ROI) are hindering marketers from proving how much they increase business growth Marketing decision makers are under increasing pressure to prove…
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Marketing organizations accelerating their adoption of agile planning & budget solutions to power their pandemic recovery strategies Allocadia, the leader in Marketing Performance Management (MPM), announced it has significantly grown…
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Seamless Budget Transfers Empower Teams to React Faster, Leverage Unexpected Opportunities and Optimize Spend Allocadia, the leader in Marketing Performance Management (MPM), announced new agile budgeting capabilities to improve the…
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With an Unpredictable New Year Ahead, Consumer Data Gives Marketers Insight Into Ad Responses, Online Choices and Shopping Behaviors Allocadia, the leader in Marketing Performance Management (MPM), announced a second round of survey…
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New Data Also Shows That Coronavirus Concerns Remain, Gifting Will Become More Practical, and Consumers Expect More Diverse Holiday Ad Campaigns Allocadia, the leader in Marketing Performance Management (MPM), announced results of a new…
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"Content and email channels now bear a heavier load thanks to COVID and the switch to making everything digital. But their blueprints for success have changed." Hi, Julia. Please tell us about the role and team / technology you…
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This spring was one that we weren’t expecting in the marketing world. We all spent time meticulously planning campaigns, events, and organizing budgets to support our 2020 goals, and in what seemed like overnight, everything changed.…
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Hive9, a provider of software for marketing leaders to plan, measure and predict revenue from marketing, has announced a major update with new features for purchasing support, approval workflows and budget management, as well as integration…
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Schultz’s SaaS-Growth Expertise to Support Company Acceleration amidst Market Expansion Allocadia, the leader in Marketing Performance Management (MPM), announced that Laurie Schultz, president and chief executive officer of Galvanize, has…
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VisionEdge Marketing President Laura Patterson Releases New Book to Help Innovators Gain Traction for Growth Author and Marketing Performance Management pioneer and expert Laura Patterson takes a new approach to business marketing in her…
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Customers are driving impressive business growth with marketing performance management platform  Allocadia, the leader in marketing performance management (MPM), announced that Rahul Nirula is joining the company as CPO to lead the next…
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Workfront Joins Allocadia as a Partner and Customer to Enhance the Performance of Global Marketing Organizations Allocadia, the industry’s leading Marketing Performance Management (MPM) platform, announced that Workfront, the first modern…
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Team and Individual Winners Selected for Implementing Best Practices in Marketing Performance Management Allocadia, the industry’s leading Marketing Performance Management (MPM) platform, announced the winners of the 2018 RunMarketing…
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"The success of the #RunMarketing movement is due to the need for marketers to better manage all of the operational aspects of marketing." Tell us about your role and how you got here. What inspired you to start a MarTech company?…
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Strategic Alliance Helps Marketing Teams Understand ROI and Drive Business Growth  Two marketing technology leaders in our MarTech RADAR 2018, Bizible and Allocadia, have announced a new partnership. The joint offering combines two…
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Allocadia Announces $25 Billion in Global Investment Managed by Over 10,000 Marketers Through Platform, Saving Over 1 Million Work Hours and Driving an Estimated $5 Billion in Growth A Top-150 MarTech RADAR company and the creators of…
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Our MarTech Radar Brings You The Top 150 B2B Technology Companies That We Believe Would Continue to Excite Us the Most With Their Cutting-Edge Insights, Events, Content, and Product Updates.…
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One relationship that has dominated our discussions of marketing leadership for the past 15 years is that between Marketing and Sales. So, what actually CMO and CFO share amongst each other to get the business run like a fine machine? How…
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