Conversational Marketing

For B2B companies, COVID-19 was a wake-up call to digitize, and the move to ramp up the quality of digital experiences to meet the demand is accelerating. According to McKinsey, 70–80% of buyers now prefer remote or digital interactions…
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New Conversation Space to Strengthen Workforce Diversity and Accelerate Innovation for Customers Drift, the leader in Conversational Commerce for B2B, announced its newest company location in Guadalajara, Mexico. Mexico's proximity to the…
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Revenue Marketing consultancy Demand Spring is pleased to announce that they have been certified as a Drift Solutions Partner. The Drift Solutions Partner certification ensures that Demand Spring clients using…
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New EMEA Data Centre Supports 20 Languages and Localised Data Storage Drift, the leader in Conversational Commerce for B2B, today announced further expansion into Europe, Middle East and Africa (EMEA), debuting the company's first data…
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Conversational marketing or simply put, marketing models that are built to talk to consumers via enhanced live chats, chatbots, AI powered voice assistants or other such formats all encompass conversational AI. A robust conversational…
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Account-Based Marketing (ABM) is a rapidly growing marketing technique specifically catering to users, customers, prospects that fit your company’s ideal client profile and those that can give you higher returns in the long term. Unlike…
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nativeMsg finds an opportunity to create Rich Communication Services (RCS) messaging experiences where previously non-existent. The new standard for business messaging is now available through nativeMsg, a pioneer in conversational…
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Data reveals the emergence of conversational commerce driven by COVID-19 and its impact on the digital marketing landscape Drift, the leader in Conversational Commerce for B2B, partnered with Heinz Marketing to conduct a survey of over 500…
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As the world embraces a more hybrid culture with a greater focus on enhancing digital buying journeys, marketers are faced with the challenge of not only driving more traffic to their brand website and other online channels (like social…
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Proven Marketing Leader Rejoins Company to Elevate Drift as an Enduring, Global Leader in B2B SaaS Drift, the world's leading Revenue Acceleration Platform, today announced that Dave Gerhardt has rejoined the company as its first chief…
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International Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World Terminus, the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel…
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Award-winning, account-based chat solution drives 700% increase in target account engagement Terminus, the leading account-based marketing (ABM) platform, launched the next generation of its native ABM chat solution, Terminus Chat…
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Any customer success strategy needs to help drive growth and revenue opportunities while enhancing the overall customer experience; Bart Hammond, Chief Customer Officer at Drift shares his insights and tips: _______ Welcome to this…
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Digital Marketing, Media and Advertising Conference & Exhibition - April 21-22, 2022 - New York City, NY Expand your knowledge on the following topics: Account-Based Marketing, Behavioral & Neuromarketing, Content Marketing,…
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SPECTRM, the conversational marketing automation platform brands use to engage customers on the world's most popular messaging channels, announced today it now integrates with Google's Business Messages. Business Messages connects brands…
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Conversational chatbot, “Athena,” has answered over 70,000 questions already, now available in five states and the District of Columbia Botco.ai, the leading HIPAA-compliant conversational marketing solution, announced…
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Overly long ad breaks that interrupt audio content with repetitive ads will soon be a thing of the past. Conversational marketing technology is introducing a model that can better benefit audio publishers, advertisers, and consumers alike.…
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Recognized for its innovation in using AI technology to drive conversational marketing at scale Botco.ai, the leading HIPAA-compliant conversational marketing solution, is excited to announce that it has been selected as a…
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Automated Customer Experience Market Leader named to new categories including Conversational Marketing and Conversational Customer Engagement Ada, the leader in Automated Customer Experience (ACX), today announced it has been named a…
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AudioEye, Inc. , the industry-leading digital accessibility platform, announced Chris Hundley has joined the Company as Chief Technology Officer. With 25 years of software and technology leadership experience, Chris will lead AudioEye's…
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