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Conversational Marketing

Andre Thivierge Promoted to Senior Vice President of Strategic Marketing at DFO Global

DFO Global Performance Commerce, an industry-leading performance marketing company, announced that Andre Thivierge has been promoted to Senior Vice President of Strategic Marketing. Andre was previously head of strategic development, where he helped oversee and manage software development teams and projects in Vietnam and Brazil. In his new role, Andre will help manage data-forward marketing and retargeting efforts. He will oversee third-party application integrations, develop and automate conversational marketing…

Spectrm Launches Instagram Messaging Solutions for Brands

Spectrm launched Instagram Messaging Solutions, enabling brands to scale one-to-one messaging with Instagram's 1 billion users Consumer demand for messaging businesses is growing fast, accelerated by e-commerce growth due to COVID-19. In the first half of 2020, online spending in the US grew by 30.1% to reach $347.26 billion. The adoption of e-commerce increased from previously infrequent online shoppers by 160%1. With 75% of consumers now preferring to engage brands in private messaging channels vs traditional channels,…

5 Key ABM Tactics for Retail during the COVID-19 Pandemic

COVID-19 has forced marketing teams to shrink their martech and marketing ops budgets. During such challenging times, we can learn from recent ABM Tactics for Retail We have covered the Account Based Marketing concepts extensively in the past. And, knowing its delicate role in Lead Gen Marketing and Sales Acceleration operations, ABM remains a hot topic discussed by MarTech leaders around the world. Even the customers from emerging markets have begun to pick ABM tools and practices to not just target larger accounts but…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Drift (Conversational Marketing), 3CLogic (E-commerce), RingCentral (Unified Communications),  IZEA (Influencer Marketing), and Terminus (ABM). Drift Expands Beyond Conversational Marketing Drift, the leading sales and marketing platform that created the Conversational Marketing category, announced a new category: Revenue Acceleration. Whereas Conversational Marketing focused on…

Drift Expands Beyond Conversational Marketing

Market leader launches Revenue Acceleration category to help companies grow revenue and increase customer lifetime value faster Drift, the leading sales and marketing platform that created the Conversational Marketing category, announced a new category: Revenue Acceleration. Whereas Conversational Marketing focused on serving marketing, Revenue Acceleration powers an organization, uniting sales and marketing and touching all stages of the customer journey, from the moment someone first interacts with your business to the…

Drift Integrates with Zoom to Turn Conversations into Pipeline with a Click

Conversational Marketing leader announces new product integrations with enterprise meeting platform Zoom Drift, the world’s leading Conversational Marketing platform, today announced it will offer three unique integrations with leading enterprise meeting platform Zoom. The integrations -- which include solutions for Drift Chat, Drift Meetings, and Drift Video -- give sales teams the power to transition meetings into pipeline faster than ever before. Marketing Technology News: Blippar Accelerates International Growth…

MarTech Interview with Tricia Gellman, CMO at Drift

"The successful marketers of the future are going to be the ones who are able to balance both the creative and empathetic emotional side of marketing with the more scientific, analytical side." Hi Tricia, from Salesforce to becoming a CMO- How did you plan your transition through the Dotcom era to the modern AI era? When I started my career, the computer was just becoming a thing people had on their desks, Windows was a new thing. I had the choice to be a designer at a top firm in Boston or NYC but they weren’t using…

Drift Launches Audiences to Instantly Turn Your Digital Marketing Efforts into a Revenue Machine

New product unifies sales and marketing data so you can engage in real-time conversations now, not later Drift, the leading conversational marketing platform, announced the launch of Drift Audiences. This is the first solution that unifies your sales and marketing data silos to reveal who is on your website and where, so you can engage in real-time conversations and unlock new revenue. “There are a lot of tools that can tell you who is on your website, and a lot of others that can give you a report that you can act on…

Mobile App Marketing Trends That Will Make It Big in 2020

Over the years, we have witnessed how Marketing strategies have evolved at an exceptional rate and there seem to be no signs of slowing down. And the mobile app industry is no exception to this! In this article, we will be sharing some of the top mobile app Marketing trends that are likely to make it big in the upcoming year. Following these trends can turn out to be quite beneficial for promoting your mobile app in the market. But before jumping straight into those mobile app Marketing trends, first, let’s take a look at…

Drift Announces Acquisition of Giant Otter & Launch of Drift Automation

Conversational Marketing leader unveils first marketing automation product built for the customer era at HYPERGROWTH 2019 Drift, the leading conversational marketing platform, announced the acquisition of Giant Otter and the launch of Drift Automation. Giant Otter was led by Jeff Orkin, Ph.D., who has been developing AI systems to understand human behavior and language for the past 20 years. As CEO of Giant Otter, Dr. Orkin built on research he conducted at the MIT Media Lab. Prior to MIT, Dr. Orkin spent a decade…

Daily MarTech Roundup: The 5 Coolest Things in Marketing and Sales Today

Today's Daily MarTech Round-up covers latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Bedrock Analytics, TapClicks, FrontdeskAI, SPLICE Software, and Dovetale Bedrock Analytics Delivers Unprecedented Product Innovation, Bulks up Leadership Team Amidst Rapid Revenue Growth Bedrock Analytics, an intelligent analytics and insights automation platform for the Consumer Packaged Goods (CPG) industry, announced that it more than doubled its revenue from January to July of…

TechBytes with Bob Phibbs, CEO, The Retail Doctor

Tell us about your role and how you earned the moniker, “The Retail Doctor.” I am a retail expert, sales trainer and speaker for some of the largest retail brands in the world. Now in my 25th year, I have a proven track record of increasing sales by utilizing the human capital in the stores to engage a stranger, discover the shopper and make a customer. How did you zero in on the idea of launching “The Retail Doctor”? I put myself through college selling shoes. When I graduated, I took a part-time job with a company…

Sprinklr and Snaps Drive Human-Robot Collaboration for a New Era of Customer Care

Sprinklr, the world’s #1 social media management platform, announced its integration with Snaps, the leading conversational marketing platform. The companies are launching the Sprinklr and Snaps Agent Handoff, which helps brands easily manage the transition between an automated chatbot and a human agent for complex customer care questions in Facebook Messenger, Twitter and SMS. Now, brands can provide a personalized experience on messaging platforms while reducing customer care costs. The Challenge: Improving the Chatbot…

Drift Named a “Cool Vendor” in Conversational Marketing by Gartner

Drift Enables Marketers to Cut out Traditional, Tedious Sales and Marketing Processes Using the Power of a Conversation Drift, the world’s first conversational marketing and sales platform, has been named a “Cool Vendor” in Gartner’s new report, Cool Vendors in Conversational Marketing. Gartner conducts annual evaluations of emerging technology companies that are changing the market by addressing a wide array of industry issues and trends. For the Cool Vendors in Conversational Marketing report, Gartner identified…

New “Chat Stories” Experience from the Ad Council Draws Teens in with Interactive Underage Drinking & Driving Prevention…

Facebook Messenger Story, Created by Snaps, Leverages Emerging Format to Reach Youth Audience Ad Council recently released its first story-driven chat experience on a mobile platform, developed in partnership with the conversational marketing platform Snaps. Inspired by the insight that teens increasingly seek out interactive stories and "chatbots" online, the "Ultimate Party Foul" chat experience leverages this emerging format to seamlessly integrate a message about the consequences of underage drinking and driving.…

Leanplum Acquires Connecto to Penetrate Deeper into AI-Powered Conversational Marketing

New Acquisition Deepens Investment in AI and Conversational Marketing to Transform the Way Brands Engage with Customers Today, Leanplum announced the acquisition of Connecto. Connecto is a provider of AI-powered conversational marketing. With this acquisition, Leanplum is taking the next step forward in transforming the relationship between brands and their customers. By bringing together Connecto's AI-driven automation with Leanplum's mobile engagement platform, brands will be able to engage their customers in real-time…

Drift Picks Six & Flow as First UK Partner to Expand Global Reach

Drift has selected Six & Flow as first UK agency to join its international Partner Program. Six & Flow is a UK-based inbound marketing agency. US-headquartered Drift is the world's leading conversational marketing and sales platform. It is choosing specialist firms around the globe to generate a modern buying experience for potential customers, encourage more qualified leads and dramatically accelerate the sales cycle. Six & Flow is a Hubspot Platinum certified Agency Partner. At the time of this…

Snaps Integrates With Adobe Campaign To Enhance Leading Enterprise Brand’s Messenger Chatbots With CRM Data

With This Integration, Adobe Campaign Customers Can Further Extend Their Campaign Channel To Facebook Messenger, Twitter DM, Skype, And Other Platforms Conversational marketing platform, Snaps, one of the select companies listed in Facebook's Platform Development Providers, announces an integration with Adobe Campaign, part of Adobe Marketing Cloud. Snaps enterprise chatbot platform empowers marketers to segment and engage customers through conversation across messaging and voice apps. One benefit of…

MarTech RADAR 2018: Top 150 B2B Technology Companies You Should Follow

Our MarTech Radar Brings You The Top 150 B2B Technology Companies That We Believe Would Continue to Excite Us the Most With Their Cutting-Edge Insights, Events, Content, and Product Updates. https://twitter.com/chiefmartec/status/951089558581628928 In the first month of 2018, we bring you the top 150 B2B Technology Companies that we believe every marketer should be aware of. Thanks to Chief Martech’s ever-growing technology landscape, we had an exciting time digging into what these 150 companies would have to offer in…

Why Every Marketer Needs to Focus on Conversations in 2018

Retail marketing is an extraordinarily intricate combination of art and science. Building a brand requires a powerful vision that connects with as large a portion of a highly diverse customer base as possible. Yet, driving revenue means understanding that very diversity on a very personal level, while also extrapolating predictable trends and insights around consumer behaviors, desires, and objections. Walking this complex balance has been made more difficult for physical retailers by the emergence of ecommerce. Not…