Browsing Tag

Conversational Marketing

Spectrm Now Enables Brands To Engage Customers On Google’s Business Messages

SPECTRM, the conversational marketing automation platform brands use to engage customers on the world's most popular messaging channels, announced today it now integrates with Google's Business Messages. Business Messages connects brands with customers to chat in moments of need where they are, enabling businesses to convert discovery on Google Search and Maps into personalized messaging experiences that drive loyalty, trust and sales. Marketing Technology News:VIZIO Surpasses 11 Million Addressable Enabled TVs…

Botco.ai Expands Partnership With STChealth to Answer Vaccine Questions and Provide Access to Immunization Records Through Intelligent Chat…

Conversational chatbot, “Athena,” has answered over 70,000 questions already, now available in five states and the District of Columbia Botco.ai, the leading HIPAA-compliant conversational marketing solution, announced today an expanded partnership with STChealth, the leading Immunization Intelligence Network provider, to use Botco.ai’s intelligent chat technology to help people get access to their immunization records and answer vaccine-related questions at scale. Expanding on an earlier program that…

The Future of Digital Audio Advertising is a Dialogue

Overly long ad breaks that interrupt audio content with repetitive ads will soon be a thing of the past. Conversational marketing technology is introducing a model that can better benefit audio publishers, advertisers, and consumers alike. Marketing Technology News:  Avtex Wins 2021 Pandemic Tech Innovation Award Traditional audio marketing relies on reach and frequency to impact audiences – purposefully bombarding consumers with repeat ads that most of us find irrelevant. This is the case across digitally available audio…

Botco.ai Named TiE50 Award Winner at TiEcon

Recognized for its innovation in using AI technology to drive conversational marketing at scale Botco.ai, the leading HIPAA-compliant conversational marketing solution, is excited to announce that it has been selected as a 2021 TiE50 Winner in the prestigious TiE50 Awards Program. This ten year old awards competition is a program of TiEcon, the world's largest conference for tech entrepreneurs. Botco.ai was recognized for its innovation in using AI technology to drive conversational marketing at scale.…

Ada Recognized In Four G2 Spring 2021 Grid ® Reports

Automated Customer Experience Market Leader named to new categories including Conversational Marketing and Conversational Customer Engagement Ada, the leader in Automated Customer Experience (ACX), today announced it has been named a “Leader” in two of G2’s Grid® reports categories for Spring 2021. The company is also included in two brand new reports—the G2 Spring 2021Grid® Report for Conversational Marketing and G2 Spring 2021 Grid® Report for Conversational Customer Engagement. G2 scores products and sellers based on…

Chris Hundley Joins AudioEye As Chief Technology Officer

AudioEye, Inc. , the industry-leading digital accessibility platform, announced Chris Hundley has joined the Company as Chief Technology Officer. With 25 years of software and technology leadership experience, Chris will lead AudioEye's engineering organization to support the Company's growth and its mission to make digital content accessible to everyone. Marketing Technology News: Amplifi Acquires Award-Winning Comma Group to Expand European Capabilities "Chris has a proven track record of scaling B2B SaaS…

Drift Doubles Down on AI Commitment with Launch of Virtual Selling Assistants

Drift, the leader in Conversational Marketing, Conversational Sales and Revenue Acceleration, announced the launch of Virtual Selling Assistants. This new offering enables sales teams across the globe to increase quality pipeline and closed won revenue, without adding additional sales representatives. “According to McKinsey, over 80% of B2B seller interactions have moved to digital, and 99% of B2B buyers say they will make a purchase in an end-to-end digital self-serve model,” said Leo Tenenblat, Chief Product Officer at…

Botco.ai Closes Funding to Revolutionize the Healthcare Experience Through Intelligent Chat

Stout Street Capital leads round to further innovate HIPAA-compliant conversational marketing solution Botco.ai, the leading HIPAA-compliant conversational marketing solution, announced $2.2 million in seed funding. Stout Street Capital led the round, with participation from Sterling Road, PHX Ventures and Arizona Tech Investors. Botco.ai is an AI-powered marketing automation solution that facilitates meaningful and intelligent conversations between providers and consumers at scale. Botco.ai will use the capital for…

The Top Marketing Strategies for SMEs in 2021

One year ends and another begins... Last year was the year that no one could have expected and 2021 is already shaping up to be equally unpredictable. Although American businesses of all sizes have experienced challenges caused by the pandemic, startups and SMEs have been the most severely affected. Research from the U.S. Chamber of Commerce Small Business Index reveals that 50% of small businesses are concerned that they’ll have to permanently close in the next year if the economic climate doesn’t drastically change.…

Drift Announces Record-Breaking Year of Growth and Market Expansion

Revenue Acceleration leader cites demand for digital transformation momentum as catalyst for growth Drift, the world’s leading Revenue Acceleration Platform that is transforming how sales and marketing work together to deliver more revenue, faster, with the help of Conversational Marketing and Conversational Sales, announced a year of record-breaking growth. As the COVID pandemic drove industries everywhere to accelerate their digital transformation, companies turned to Drift’s platform to more effectively engage their…

Drift Welcomes Leo Tenenblat as First Chief Product Officer

Seasoned technology executive and entrepreneur joins to lead product development and strategy as company continues to revolutionize the way businesses buy from businesses Drift, the world’s leading Revenue Acceleration Platform, announced that Leo Tenenblat, Ph.D., has joined the company as its first Chief Product Officer. Leo’s appointment as CPO comes on the heels of another record year for the company, and in this role, he will oversee product, design and engineering. Marketing Technology News: AnyClip Launches VPAID,…

Drift Ranked 6th Fastest-Growing Company in North America on Deloitte’s 2020 Technology Fast 500

Revenue Acceleration leader experienced 35,474% revenue growth from 2016 to 2019 Drift, the world’s leading Revenue Acceleration Platform, announced it ranked 6th on Deloitte’s Technology Fast 500™. Now in its 26th year, Deloitte’s Technology Fast 500 provides a ranking of the fastest-growing technology, media, telecommunications, life sciences and energy tech companies — both public and private — in North America. Award winners are selected based on percentage fiscal year revenue growth from 2016 to 2019. Drift grew…

5 Key ABM Tactics for Retail during the COVID-19 Pandemic

COVID-19 has forced marketing teams to shrink their martech and marketing ops budgets. During such challenging times, we can learn from recent ABM Tactics for Retail We have covered the Account Based Marketing concepts extensively in the past. And, knowing its delicate role in Lead Gen Marketing and Sales Acceleration operations, ABM remains a hot topic discussed by MarTech leaders around the world. Even the customers from emerging markets have begun to pick ABM tools and practices to not just target larger accounts but…

Andre Thivierge Promoted to Senior Vice President of Strategic Marketing at DFO Global

DFO Global Performance Commerce, an industry-leading performance marketing company, announced that Andre Thivierge has been promoted to Senior Vice President of Strategic Marketing. Andre was previously head of strategic development, where he helped oversee and manage software development teams and projects in Vietnam and Brazil. In his new role, Andre will help manage data-forward marketing and retargeting efforts. He will oversee third-party application integrations, develop and automate conversational marketing…

Spectrm Launches Instagram Messaging Solutions for Brands

Spectrm launched Instagram Messaging Solutions, enabling brands to scale one-to-one messaging with Instagram's 1 billion users Consumer demand for messaging businesses is growing fast, accelerated by e-commerce growth due to COVID-19. In the first half of 2020, online spending in the US grew by 30.1% to reach $347.26 billion. The adoption of e-commerce increased from previously infrequent online shoppers by 160%1. With 75% of consumers now preferring to engage brands in private messaging channels vs traditional channels,…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Drift (Conversational Marketing), 3CLogic (E-commerce), RingCentral (Unified Communications),  IZEA (Influencer Marketing), and Terminus (ABM). Drift Expands Beyond Conversational Marketing Drift, the leading sales and marketing platform that created the Conversational Marketing category, announced a new category: Revenue Acceleration. Whereas Conversational Marketing focused on…

Drift Expands Beyond Conversational Marketing

Market leader launches Revenue Acceleration category to help companies grow revenue and increase customer lifetime value faster Drift, the leading sales and marketing platform that created the Conversational Marketing category, announced a new category: Revenue Acceleration. Whereas Conversational Marketing focused on serving marketing, Revenue Acceleration powers an organization, uniting sales and marketing and touching all stages of the customer journey, from the moment someone first interacts with your business to the…

Drift Integrates with Zoom to Turn Conversations into Pipeline with a Click

Conversational Marketing leader announces new product integrations with enterprise meeting platform Zoom Drift, the world’s leading Conversational Marketing platform, today announced it will offer three unique integrations with leading enterprise meeting platform Zoom. The integrations -- which include solutions for Drift Chat, Drift Meetings, and Drift Video -- give sales teams the power to transition meetings into pipeline faster than ever before. Marketing Technology News: Blippar Accelerates International Growth…

MarTech Interview with Tricia Gellman, CMO at Drift

"The successful marketers of the future are going to be the ones who are able to balance both the creative and empathetic emotional side of marketing with the more scientific, analytical side." Hi Tricia, from Salesforce to becoming a CMO- How did you plan your transition through the Dotcom era to the modern AI era? When I started my career, the computer was just becoming a thing people had on their desks, Windows was a new thing. I had the choice to be a designer at a top firm in Boston or NYC but they weren’t using…

Drift Launches Audiences to Instantly Turn Your Digital Marketing Efforts into a Revenue Machine

New product unifies sales and marketing data so you can engage in real-time conversations now, not later Drift, the leading conversational marketing platform, announced the launch of Drift Audiences. This is the first solution that unifies your sales and marketing data silos to reveal who is on your website and where, so you can engage in real-time conversations and unlock new revenue. “There are a lot of tools that can tell you who is on your website, and a lot of others that can give you a report that you can act on…