Browsing Tag

marketing technologies

RTB House Streaming Video Ads Product Wins Twice at the American Business Awards

RTB House’s Streaming Video Ads Win Prestigious 2021 SILVER STEVIE® AWARD in the Marketing/Public Relations Solution Category RTB House, a global company that provides state-of-the-art marketing technologies, today announced that their Streaming Video Ads was named a winner of a Silver Stevie® Award in the Marketing/Public Relations Solution category, as well as a Bronze Stevie® Award in the Artificial Intelligence/ Machine Learning Solution category as part of the 19th Annual American Business Awards®.…

Marketing Learnings to Keep in Mind for 2021!

How can marketing leaders make use of a smart combination of martech and salestech to lead effectively through the ongoing Covid-19 pandemic while creating better customer impact and business output? Here are a few ideas: The impact of the Covid-19 pandemic has led to drastic changes to consumer trends and digital marketing processes, requiring marketers across the hierarchy to invest in a different martech stack to help create better marketing ROI despite it. The year 2020 and in a lot of ways, even 2021 will be about…

Are You Using Your Marketing Technology to Create a Better Website Experience?

In recent conversations with leading marketing and sales experts in the technology marketplace, there were many thoughts being exchanged on how the growing use and impact of marketing technology is meant to enhance the end user experience and not negatively impact it (in many cases, it still seems that the wrong use of martech is affecting the overall end user experience!). With the implementation of too many technologies, or, with disjointed workflows and lack of streamlining within teams (more so a concern in today’s times…

MarTech Interview with David Greenberg, SVP of Marketing, Act-On

"AI, as a concept in Marketing, is still somewhat nebulous in the market, but companies are beginning to adopt it in innovative ways." Hi David, please tell us about your role and the team / technology you handle at Act-On. As Act-On Software’s SVP of Marketing, I drive and execute across the company’s growth and marketing strategies, and also focus on ensuring our customer and brand experience stands out in the market. Our marketing team brings world-class expertise to the table to ensure we are engaging and nurturing…

8 Ways to Begin Building Marketing Resiliency Now

Over the past few weeks, we have been working closely with our clients across many different industries and sectors, all over the world, and learning that even some of the biggest global companies are struggling to keep their Marketing moving forward and collaborating remotely with their colleagues seamlessly to do so. With a significant remote workforce in place, we at SGK are thankful that we are in a strong position to help them fulfill the demands of today while preparing for the future.  While companies struggle…

74% of Customer Experience Leaders Expect CX Budgets to Rise in 2020

Customer Experience Leaders Must Deliver Gains That Justify Growing Budgets, Says Gartner  Customer experience (CX) efforts remain inconsistent in many organizations, but there are signs of greater commitment and execution for 2020, according to Gartner, Inc. Gartner’s 2019 Customer Experience Management Survey revealed that more than two-thirds of CX leaders expect budget increases in 2020. This is a considerable change compared with the 2017 survey where only 47% of CX leaders expected budgets to increase.…

Accenture Continues Aggressive Acquisition Spree; Scoops UK-Based Innovation Firm ‘Happen’ to Boost Products Industry X.0…

Accenture has acquired Happen to boost its front-end innovation and analytics capabilities to help clients introduce transformational products and services. Happen is a privately-owned innovation firm that uses proprietary methods, frameworks and digital tools to help clients generate new ideas, products and services that drive business growth. The transactional details are yet to be publicized. Happen’s employees will join the innovation practice within Accenture’s Products Industry X.0 business, which helps clients use…

XDBS Is Rebranding

XDBS Corporation, a leading B2B marketing agency, announced the official launch of its new corporate branding and identity. XDBS has earned itself a reputation for delivering sustained, high quality, and time-bound leads, strengthening its position in the B2B marketing space. CEO and Executive Chairman of XDBS, Mr. Kartik Anand, said, “as we rediscover ourselves, our reinstated mission is to enable marketing, media, and technology companies realize their cross-vertical sales and marketing potential, helping them gain…

TechTarget Revolutionizes ABM and Sales Productivity with Latest Release of Priority Engine Purchase Intent Platform

Leading Platform Enhancements from TechTarget Align Sales and Marketing Around Active Demand and Expand Access to Full Enterprise Technology Account Buying Teams to Increase Conversion and Revenue TechTarget, a global leader in B2B technology purchase intent data and services, has announced new updates to its IT Deal Alert Priority EngineTM platform. The new platform features vastly improved ABM performance, increase sales productivity and maximize demand generation success for enterprise B2B technology organizations. A…

MarTech RADAR 2018: Top 150 B2B Technology Companies You Should Follow

Our MarTech Radar Brings You The Top 150 B2B Technology Companies That We Believe Would Continue to Excite Us the Most With Their Cutting-Edge Insights, Events, Content, and Product Updates. https://twitter.com/chiefmartec/status/951089558581628928 In the first month of 2018, we bring you the top 150 B2B Technology Companies that we believe every marketer should be aware of. Thanks to Chief Martech’s ever-growing technology landscape, we had an exciting time digging into what these 150 companies would have to offer in…