B2B technology

TechnologyAdvice, the Nashville-based B2B marketing services company, announces the acquisition of 40 digital media properties across two transactions that promise to uniquely position them to serve B2B technology companies of all sizes and engage with technology buyers at all stages in the research and buying process The first acquisition is QuinStreet’s B2B business, which includes a full team of talented B2B marketers as well as 39 media properties. The sites include well-known technology media outlets like eWEEK,…

Digital social marketing, care, & online community solutions recognized as Top Rated software in five categories Khoros, the global leader in digital customer engagement software, is honored to be recognized by TrustRadius with 2020 Top Rated Awards across its full product portfolio. With a total of 200+ verified reviews, Khoros received top rated awards in the following categories: Khoros Marketing: Social Media Marketing, Social Media Management, Social Media Analytics Khoros Care: Social Media Customer…

"AI technologies can drive effective customer engagement by creating that personal connection for each user." Hi Teresa, please tell us about your journey into Marketing Technology. What inspired you to start at Brandcrush? I have a background of more than 15 years of experience in developing and executing business growth strategies in both FMCG and B2B industries. Over this time, I saw first-hand the power of Experiential Marketing and business collaborations for effective and relevant customer engagement. I…

Chirp, an integrated marketing, communications, public relations and digital agency for high-growth brands, has appointed Marisa Puthoff to Partner, Client Success, and expanded its capabilities to include consumer brands. At Chirp, Marisa will ensure a client-centric approach across the business, deepening the value the agency brings to its clients. Marisa joins Chirp from Edelman, where she was the Client Strategist for the South region. Marisa most recently served as the Client Relationship Manager for Bridgestone…

Contegix, the leading provider of managed IT solutions and managed application solutions, today announced that it has named Mike Dunn as its new chief financial officer. Dunn will be responsible for Contegix's financial strategy and planning, accounting and legal operations. With over 15 years of experience in the CFO role, he has been a facilitator of rapid growth within B2B technology companies focused on SaaS software, cloud services and consulting. Marketing Technology News: Digital Realty Earns 2020 ENERGY STAR…

Tell us about your role and what inspired you to start in this PR industry? I’m the Managing Director so I’m required to be a bit of a jack of all trades – developing the strategies to ensure our business succeeds. That said, my priority is to keep my team happy, inspired and motivated so that they can do the same for our clients. I particularly love developing a Communication strategy and delivery models both for Emmett & Churchman and for our clients – it enables the subsequent PR delivery to be so much more robust…

Shifting Sales Strategies Creating Need for N3 Clients to Rapidly Mobilize Additional Support N3, a global leader in integrated B2B technology sales and marketing, announced that they are hiring for more than 200 Inside Sales roles across several of their global offices to support continued growth from top tier clients such as Microsoft, IBM and Cisco. Specific locations include Atlanta; Charleston, WV; Knoxville, TN; Raleigh, NC; Salt Lake City; Sao Paulo, Brazil; San Jose, Costa Rica; London, Dublin; and surrounding…

Leader in Technology sales hiring 80+ sales agents in Charleston WV N3, a global leader in integrated B2B technology sales and marketing, announced today they will hold virtual hiring events for interested candidates in Charleston, WV, and surrounding areas, to support continued growth from top tier clients such as Microsoft, IBM and Cisco. Marketing Technology News: Xebec Provides Update on Coronavirus Impact on Global Operations N3’s shift to virtual hiring events is in response to the rapidly changing workplace…

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Amazon, TechTarget, Inc., ezbob, NWN and Xenon arc. Amazon wins at the 2020 Kellogg School Super Bowl Advertising Review Amazon is a big winner in strategic ad rankings with its “#BeforeAlexa” ad in the 16th consecutive Kellogg School Super Bowl Advertising Review. Other brands that earned top marks include Facebook, Cheetos, Hyundai, T-Mobile and Google. Not all advertisers had…

New alerts now make it even easier for reps to access TechTarget’s purchase intent insight to close more deals faster TechTarget, Inc., the global leader in B2B technology purchase intent data and services, announced the release of IT Deal Alert Priority Engine Email Alerts to help enterprise technology sales teams quickly identify and take action on the best opportunities in their territory. Priority Engine, a 2019 CODiE award winner for Best ABM and Best Sales & Marketing Intelligence Solution, is a SaaS-based…

Company Sets Itself Apart by Adding Pureconversion and Purefunnel to Its Innovative Suite of Solutions to Help Customers Achieve Revenue Goals and Increase Sales and Marketing ROI PureB2B, a pioneer in the B2B marketing industry, has announced its evolution from a lead generation company to a full-funnel demand generation solution provider. Leveraging innovative strategies and tactics developed through years of research and testing, PureB2B now works across its exclusive network of more than 125 million in-market…

Reveneer, the experts in designing, building and managing high-velocity inside sales operations, and DWCC, the leading provider of international sales enablement services, announced a strategic partnership to deliver a unified platform for global sales transformation. Reveneer and DWCC partner to deliver a unified platform for Global Sales Enablement offering a service to engage target accounts in all key markets within 30 days! As part of this agreement, customers of Reveneer and DWCC will be able to take advantage of a…

Grapevine6, a Mobile-First, Enterprise Content Engagement Platform for Digital Selling, Announces Bruce Culbert Has Joined the Firm as a Board Member and Senior Advisor on Strategy. Bruce Is a SaaS Visionary with More Than Three Decades of Experience in the Enterprise Software Industry Helping Companies Drive Revenue. Grapevine6, a mobile-first, enterprise content engagement platform for digital selling, announces Bruce Culbert has joined the firm as a Board Member and Senior Advisor on Strategy. Bruce is a SaaS visionary…

B2B technology marketplace G2 released last week its first Best Software Companies in Asia Pacific (APAC) ranking. ActiveCampaign's Asia Pacific Satisfaction of 91.3 made it the second highest rated out of nearly 400 software companies serving Asia, Australia, and New Zealand. Additionally, many companies ranked in the top 25 include applications that integrate with ActiveCampaign's platform including MongoDB, Slack, Zoom, and Shopify, who all placed within the top 10. The ranking takes into account more than 39,000…

techUK, Champion Communications and Pure Potential have partnered to launch a study investigating the ways in which marketing can be of greater value to sales and business development in business-to-business technology companies. The first part of this research is a survey of business development executives, to develop a greater understanding of what sales teams really need from marketing to enable them to complete their jobs more effectively. This will be followed by a report and a series of workshops to explore the…

Unbiased user reviews show the software helps sales organizations deliver better buying experiences SalesLoft, provider of the #1 Sales Engagement Platform, announced that it has won Top Rated awards for both sales acceleration software and sales engagement platforms by TrustRadius, the most trusted B2B software review platform. “Salesloft has won Top Rated awards for both sales acceleration software and sales engagement platforms based directly on customer feedback,” said Megan Headley, VP of Research at TrustRadius.…

Unbiased User Reviews Show the Software Helps Sales Organizations Deliver Better Buying Experiences SalesLoft, provider of the #1 Sales Engagement Platform, announced that it has won Top Rated awards for both sales acceleration software and sales engagement platforms by TrustRadius, the most trusted B2B software review platform. “Salesloft has won Top Rated awards for both sales acceleration software and sales engagement platforms based directly on customer feedback,” said Megan Headley, VP of Research at TrustRadius.…

PipelineIQ helps marketing teams scale ABM programs and helps enterprise technology sales professionals resonate better with decision makers across the Global 2000 LeadBridge announced its rebranding to PipelineIQ, aligned with its mission to help B2B technology organizations sell more strategically to their most challenging enterprise prospects. With fourteen years of experience executing highly customized prospect intelligence programs for large technology firms, the rebranding of LeadBridge to PipelineIQ represents…

The first-of-its-kind merger combines a telecom master agent and a cloud service provider to offer channel expertise and the most diverse portfolio of business solutions AppSmart, the channel-led, one-stop shop for all B2B technology services, announced that it has completed the integration of master agent WTG (World Telecom Group) into its company and the relaunch of the combined team under the AppSmart brand. The new AppSmart offers the digital transformation expertise of top channel leaders, best-in-class…

"A brand has to genuinely be better than the alternatives and marketers have to be smarter than the competition." Tell us about your role and journey into Technology. What inspired you to start Traackr? It’s been a journey indeed! I started my career in Marketing for Procter & Gamble and Peugeot in Europe, before immigrating to the United States from France, by way of the UK and Spain, and transitioning to an internet technology entrepreneur 20 years ago. I refer to myself as a “recovering marketer” because when I…