B2B technology

Dialpad Inc., the industry leader in AI-powered communication and collaboration, announced that TrustRadius has recognized Dialpad Talk with a 2021 Top Rated Award. With more than 125 verified reviews, Dialpad Talk is recognized by the TrustRadius community as a valuable player in the Call Recording Software category. “Dialpad Talk has earned a Top Rated award for the Call Recording Software category based entirely on feedback from their customers,” said Megan Headley, VP of Research at TrustRadius. “Reviewers on…

Research uncovers top vendor marketing strategies to influence buyer awareness and purchasing decisions Multi-award winning B2B technology PR agency CCgroup, today launches new research which will help security vendors market and sell products and services to SMEs and enterprises more effectively. It uncovers not only the state of security investments and what buyers are looking for in a security vendor, but how both vendor awareness and selection is influenced by various communication channels and types of content.…

The spring of 2021 stands as a milestone for Walt & Company, the award-winning Silicon Valley tech public relations and social media agency, with more than three decades of business now under its belt. The agency is proudly celebrating its 30th anniversary this year and is thanking the people who helped along the way. As the information technology market expanded and evolved since 1991, Walt & Company has helped close to a hundred consumer, enterprise and B2B technology brands build and enhance positive…

New program empowers partners to utilize Bizzabo's Event Success Platform and expertise to attract, retain and grow their customers, and drive new revenue Bizzabo, the world's leading Event Success Platform, announced the launch of its Global Partner Program, enabling agencies, systems integrators, software resellers, and other B2B technology and service providers to grow and expand their revenue by offering the company’s event technology and expertise to prospects and clients. “At Bizzabo, our mission is to bring people…

PurePredict aggregates and analyzes three layers of intent data - contact-level intent, domain-level consumption trends, and company-level social media intent triggers to provide more accurate in-market buying predictions PureB2B, a leading global provider of full-funnel lead and demand generation for B2B technology companies, announced the launch of PurePredict, which combines three distinct sets of intent data and synthesizes it using the company's predictive analytics technology, to give B2B sales and marketing teams…

Wilson to Lead Digital Transformation and Scale New Technology Business That Combines Cloud Innovation and eCommerce Technology with ODP’s Physical Assets to Transform How Businesses Buy and Sell The ODP Corporation, a leading provider of business services, products and digital workplace technology solutions through an integrated B2B distribution platform, announced that it hired Prentis Wilson to further drive the company’s digital transformation, leading a new technology business focused on transforming B2B sourcing,…

Former JCurve Solutions CMO Will Drive APAC’s Go-To-Market Plans, As Searchspring Continues Global Expansion Searchspring, the global leader in ecommerce site search and merchandising, announced it has appointed industry leader Kate Massey to serve as Head of the Asia-Pacific region to drive the company’s growth in Australia, New Zealand (ANZ) and across Asia. Kate will oversee the day-to-day developments and accelerated growth of the Texas-based company in APAC to support retailers in leveraging the rapidly transforming…

DWCC Ltd. is proud to announce the appointment of Derek Brown to lead its new Revenue as a Service offering. The problems faced by many new entrants and early stage startups to the EMEA market is the need to invest heavily in people and supporting infrastructure before seeing any tangible return. DWCC Revenue as a Service (RaaS) accelerates market entry and rapid sales growth with a “pay as you go model”, providing rapid payback while investing in internal sales capacity or developing channels in parallel. Marketing…

Integrated PR Agency’s Creative Team Elevates Brands’ Storytelling with Live Video, Animation, Podcasts and More, Forging Consumer Connections Matter Communications — a Brand Elevation Agency specializing in PR, creative services, digital marketing and strategy — announces continued momentum across its creative team, highlighted by growing demand for live and remote video offerings, virtual events and podcast production, as well as notable award wins for its client work. In 2020, the team executed over 150 projects for…

Tell us your number 1 prediction for Marketing technology companies and how they should prepare for 2021? Budget Cuts Will Catch Up with Technology Companies    COVID-19 caused businesses to reduce costs and re-think their revenue and plans for 2020 and beyond. In 10Fold’s nationwide survey published this fall, the 2020 CMO Report, 61% of B2B technology companies reported their marketing budgets were cut during the pandemic.  Most surprisingly, 60% of the respondents reported that their key performance indicators (KPIs)…

NetFinder+ integrations now enable B2B technology marketers to access decision-makers across Europe from their existing desktop interface Rhetorik, the technology sales accelerator, announces the integration of Salesforce, HubSpot, Microsoft Dynamics, and Marketo with NetFinder+, its multi-national sales and marketing intelligence platform for enterprise tech vendors. The integrations offer enhanced buyer prospecting and enrichment for Accounts and Contacts across 28 EMEA countries, providing the highest-quality data that…

Leading B2B Technology Companies Like Drift, Mediafly, and PathFactory Embed 6signal to Accurately Match Web Traffic to Accounts 6sense, the leading Account Engagement Platform, announced that its 6signal Graph now powers personalized experiences for sales and marketing technology providers. 6signal is 6sense’s patented account identification technology, which matches anonymous web traffic and 3rd-party intent signals to accounts more accurately than any other solution on the market. Companies like Drift, Mediafly, and…

This milestone is marked by the launch of App Studio, a developer solution that makes it easy for B2B technology providers to build and market integrated customer experience automation (CXA) applications to ActiveCampaign customers With over 85,000 customers using at least one app or integration to power their business, ActiveCampaign, the leader in Customer Experience Automation (CXA), now has more customers using integrations than any other marketing automation provider. ActiveCampaign customers can seamlessly connect to…

NetFinder+, the online company, technology and contact intelligence platform from Rhetorik, now enables B2B technology marketers to target and engage decision-makers across 10 Central & Eastern European (CEE) countries. Rhetorik, the technology sales accelerator, announces the expansion to 10 countries in Central & Eastern Europe of NetFinder+, its multi-national sales and marketing intelligence platform for enterprise tech vendors. The new platform features an enhanced online portal, and coverage of 28 EMEA…

Majority Investment in business intelligence firm expands innovative solutions offered by DSG; Company names Bill Harrigan as SVP of M&A and Corporate Development Demand Science Group, the parent company of PureB2B, a leading global provider of full-funnel lead and demand generation for B2B technology companies, announced it has acquired business intelligence and data sciences firm Cobena and has hired industry veteran Bill Harrigan as SVP of M&A and Corporate Development. Both moves are part of Demand Science…

Enlyft, a leader in AI-based account intelligence, and Bombora, the leading provider of B2B Intent data, have announced the integration of Bombora Company Surge® Intent data into the Enlyft platform. This powerful integration allows B2B sales and marketing teams to identify their target accounts based on technology usage, firmographic data, and Enlyft's proprietary AI-generated company attributes. Users can view Bombora's Intent data to prioritize account outreach based on those that are showing the highest levels of…

Astute continues momentum, adding a proven customer experience leader to its executive team Astute, Inc. ("Astute"), a leading end-to-end customer engagement platform, announced the appointment of Mark Zablan as Chief Executive Officer. Zablan has more than 25 years of experience in executive roles with high-growth SaaS cloud companies in the areas of digital marketing, content management, customer experience (CX), and data platforms. He brings with him a proven track record of success at B2B technology…

Marks The Platform’s Second TrustRadius Top Rated Award of 2020 ZoomInfo, a global leader in go-to-market intelligence solutions, announced that it has been recognized by TrustRadius with the 2020 Top Rated Award for Marketing Intelligence Software. With nearly 600 verified ratings and reviews and a trScore of 8.3 out of 10, ZoomInfo earned its second Top Rated Award of the year, having previously won in the Sales Intelligence Software category in March. Marketing Technology News: Signavio Selects Conga to Optimise the…

FlashArray and FlashBlade Earn Top Rated Awards From TrustRadius Pure Storage, the IT pioneer that delivers storage as a service in a multicloud world, announced that TrustRadius has recognized both FlashArrayTM and FlashBladeTM as 2020 Top Rated Award winners. With a combined average trScore of 9/10 and more than 350 verified customer reviews and ratings, FlashArray won in the Enterprise Flash Array Storage category and FlashBlade won in the Object Storage category. Marketing Technology News: Zoom Hires Jason Lee as…

TechnologyAdvice, the Nashville-based B2B marketing services company, announces the acquisition of 40 digital media properties across two transactions that promise to uniquely position them to serve B2B technology companies of all sizes and engage with technology buyers at all stages in the research and buying process The first acquisition is QuinStreet’s B2B business, which includes a full team of talented B2B marketers as well as 39 media properties. The sites include well-known technology media outlets like eWEEK,…