B2B technology

Former JCurve Solutions CMO Will Drive APAC’s Go-To-Market Plans, As Searchspring Continues Global Expansion Searchspring, the global leader in ecommerce site search and merchandising, announced it has appointed industry leader Kate Massey to serve as Head of the Asia-Pacific region to drive the company’s growth in Australia, New Zealand (ANZ) and across Asia. Kate will oversee the day-to-day developments and accelerated growth of the Texas-based company in APAC to support retailers in leveraging the rapidly transforming…

DWCC Ltd. is proud to announce the appointment of Derek Brown to lead its new Revenue as a Service offering. The problems faced by many new entrants and early stage startups to the EMEA market is the need to invest heavily in people and supporting infrastructure before seeing any tangible return. DWCC Revenue as a Service (RaaS) accelerates market entry and rapid sales growth with a “pay as you go model”, providing rapid payback while investing in internal sales capacity or developing channels in parallel. Marketing…

Integrated PR Agency’s Creative Team Elevates Brands’ Storytelling with Live Video, Animation, Podcasts and More, Forging Consumer Connections Matter Communications — a Brand Elevation Agency specializing in PR, creative services, digital marketing and strategy — announces continued momentum across its creative team, highlighted by growing demand for live and remote video offerings, virtual events and podcast production, as well as notable award wins for its client work. In 2020, the team executed over 150 projects for…

Tell us your number 1 prediction for Marketing technology companies and how they should prepare for 2021? Budget Cuts Will Catch Up with Technology Companies    COVID-19 caused businesses to reduce costs and re-think their revenue and plans for 2020 and beyond. In 10Fold’s nationwide survey published this fall, the 2020 CMO Report, 61% of B2B technology companies reported their marketing budgets were cut during the pandemic.  Most surprisingly, 60% of the respondents reported that their key performance indicators (KPIs)…

NetFinder+ integrations now enable B2B technology marketers to access decision-makers across Europe from their existing desktop interface Rhetorik, the technology sales accelerator, announces the integration of Salesforce, HubSpot, Microsoft Dynamics, and Marketo with NetFinder+, its multi-national sales and marketing intelligence platform for enterprise tech vendors. The integrations offer enhanced buyer prospecting and enrichment for Accounts and Contacts across 28 EMEA countries, providing the highest-quality data that…

Leading B2B Technology Companies Like Drift, Mediafly, and PathFactory Embed 6signal to Accurately Match Web Traffic to Accounts 6sense, the leading Account Engagement Platform, announced that its 6signal Graph now powers personalized experiences for sales and marketing technology providers. 6signal is 6sense’s patented account identification technology, which matches anonymous web traffic and 3rd-party intent signals to accounts more accurately than any other solution on the market. Companies like Drift, Mediafly, and…

This milestone is marked by the launch of App Studio, a developer solution that makes it easy for B2B technology providers to build and market integrated customer experience automation (CXA) applications to ActiveCampaign customers With over 85,000 customers using at least one app or integration to power their business, ActiveCampaign, the leader in Customer Experience Automation (CXA), now has more customers using integrations than any other marketing automation provider. ActiveCampaign customers can seamlessly connect to…

NetFinder+, the online company, technology and contact intelligence platform from Rhetorik, now enables B2B technology marketers to target and engage decision-makers across 10 Central & Eastern European (CEE) countries. Rhetorik, the technology sales accelerator, announces the expansion to 10 countries in Central & Eastern Europe of NetFinder+, its multi-national sales and marketing intelligence platform for enterprise tech vendors. The new platform features an enhanced online portal, and coverage of 28 EMEA…

Majority Investment in business intelligence firm expands innovative solutions offered by DSG; Company names Bill Harrigan as SVP of M&A and Corporate Development Demand Science Group, the parent company of PureB2B, a leading global provider of full-funnel lead and demand generation for B2B technology companies, announced it has acquired business intelligence and data sciences firm Cobena and has hired industry veteran Bill Harrigan as SVP of M&A and Corporate Development. Both moves are part of Demand Science…

Enlyft, a leader in AI-based account intelligence, and Bombora, the leading provider of B2B Intent data, have announced the integration of Bombora Company Surge® Intent data into the Enlyft platform. This powerful integration allows B2B sales and marketing teams to identify their target accounts based on technology usage, firmographic data, and Enlyft's proprietary AI-generated company attributes. Users can view Bombora's Intent data to prioritize account outreach based on those that are showing the highest levels of…

Astute continues momentum, adding a proven customer experience leader to its executive team Astute, Inc. ("Astute"), a leading end-to-end customer engagement platform, announced the appointment of Mark Zablan as Chief Executive Officer. Zablan has more than 25 years of experience in executive roles with high-growth SaaS cloud companies in the areas of digital marketing, content management, customer experience (CX), and data platforms. He brings with him a proven track record of success at B2B technology…

Marks The Platform’s Second TrustRadius Top Rated Award of 2020 ZoomInfo, a global leader in go-to-market intelligence solutions, announced that it has been recognized by TrustRadius with the 2020 Top Rated Award for Marketing Intelligence Software. With nearly 600 verified ratings and reviews and a trScore of 8.3 out of 10, ZoomInfo earned its second Top Rated Award of the year, having previously won in the Sales Intelligence Software category in March. Marketing Technology News: Signavio Selects Conga to Optimise the…

FlashArray and FlashBlade Earn Top Rated Awards From TrustRadius Pure Storage, the IT pioneer that delivers storage as a service in a multicloud world, announced that TrustRadius has recognized both FlashArrayTM and FlashBladeTM as 2020 Top Rated Award winners. With a combined average trScore of 9/10 and more than 350 verified customer reviews and ratings, FlashArray won in the Enterprise Flash Array Storage category and FlashBlade won in the Object Storage category. Marketing Technology News: Zoom Hires Jason Lee as…

TechnologyAdvice, the Nashville-based B2B marketing services company, announces the acquisition of 40 digital media properties across two transactions that promise to uniquely position them to serve B2B technology companies of all sizes and engage with technology buyers at all stages in the research and buying process The first acquisition is QuinStreet’s B2B business, which includes a full team of talented B2B marketers as well as 39 media properties. The sites include well-known technology media outlets like eWEEK,…

Digital social marketing, care, & online community solutions recognized as Top Rated software in five categories Khoros, the global leader in digital customer engagement software, is honored to be recognized by TrustRadius with 2020 Top Rated Awards across its full product portfolio. With a total of 200+ verified reviews, Khoros received top rated awards in the following categories: Khoros Marketing: Social Media Marketing, Social Media Management, Social Media Analytics Khoros Care: Social Media Customer…

"AI technologies can drive effective customer engagement by creating that personal connection for each user." Hi Teresa, please tell us about your journey into Marketing Technology. What inspired you to start at Brandcrush? I have a background of more than 15 years of experience in developing and executing business growth strategies in both FMCG and B2B industries. Over this time, I saw first-hand the power of Experiential Marketing and business collaborations for effective and relevant customer engagement. I…

Chirp, an integrated marketing, communications, public relations and digital agency for high-growth brands, has appointed Marisa Puthoff to Partner, Client Success, and expanded its capabilities to include consumer brands. At Chirp, Marisa will ensure a client-centric approach across the business, deepening the value the agency brings to its clients. Marisa joins Chirp from Edelman, where she was the Client Strategist for the South region. Marisa most recently served as the Client Relationship Manager for Bridgestone…

Contegix, the leading provider of managed IT solutions and managed application solutions, today announced that it has named Mike Dunn as its new chief financial officer. Dunn will be responsible for Contegix's financial strategy and planning, accounting and legal operations. With over 15 years of experience in the CFO role, he has been a facilitator of rapid growth within B2B technology companies focused on SaaS software, cloud services and consulting. Marketing Technology News: Digital Realty Earns 2020 ENERGY STAR…

Tell us about your role and what inspired you to start in this PR industry? I’m the Managing Director so I’m required to be a bit of a jack of all trades – developing the strategies to ensure our business succeeds. That said, my priority is to keep my team happy, inspired and motivated so that they can do the same for our clients. I particularly love developing a Communication strategy and delivery models both for Emmett & Churchman and for our clients – it enables the subsequent PR delivery to be so much more robust…

Shifting Sales Strategies Creating Need for N3 Clients to Rapidly Mobilize Additional Support N3, a global leader in integrated B2B technology sales and marketing, announced that they are hiring for more than 200 Inside Sales roles across several of their global offices to support continued growth from top tier clients such as Microsoft, IBM and Cisco. Specific locations include Atlanta; Charleston, WV; Knoxville, TN; Raleigh, NC; Salt Lake City; Sao Paulo, Brazil; San Jose, Costa Rica; London, Dublin; and surrounding…