Audius to Launch Solana NFT Integration

MTS Staff Writer

September 3, 2021

Music streaming platform Audius is launching its Solana NFT integration after the high-speed blockchain clocked $60 million in collectible transactions in the last week.

The initial integration features Solana wallet Phantom and will unlock a new feature for Audius Silver Tier profiles, allowing its more than six million users to begin showcasing Solana SPL NFT collectibles alongside Ethereum’s ERC-20 NFT collectibles such as Crypto Punks, Bored Ape Yacht Club, Cool Cats or Hashmasks.

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Roneil Rumburg – co-founder and CEO of Audius – explained the lack of a robust NFT discovery layer in Solana was the reason behind the move.

“Building on the success the Audius collectibles tab has had in the Ethereum community, Solana support connects the Solana NFT ecosystem with the over six million monthly users of Audius,” he said.

“Tooling from Metaplex and the Audius integration with Phantom made it possible to ship Solana support while maintaining the usability bar that Audius has become known for.”

To date, more than 100,000 artists spanning Skrillex, Weezer, deadmau5, Diplo, Russ, MadeinTyo, and Odesza to indie artists and DJs are using Audius to deliver a listening experience to their fans.

Phantom to become the main gateway for Solana NFTs

Through Audius’ free web, desktop and mobile app, anyone can publish their own original or remixed music content and playlists for the platform’s community to discover, consume and share.

Brandon Millman, CEO and co-founder of Phantom, commented that Audius had become the fastest-growing music streaming platform.

“We are excited for Phantom to be the main gateway for Solana NFTs to debut with the Audius Collectibles Gallery and look forward to becoming more embedded in the platform’s native user experience,” he said.

Phantom turns browsers like Chrome, Brave, Firefox, and Edge into an easy-to-use Web3 crypto wallet in order to interact with blockchain-based applications. Using its browser plug-in, users can track their digital assets portfolio and view their NFT collectibles in one place.

Anatoly Yakovenko, CEO of Solana Labs, said: “Solana allowed Audius to move key information for its growing network of artists, tracks and playlists on-chain. Their growth to six million MAU is a prime example of the web3 world to come.”

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MTS Staff Writer

MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.