Today marks the launch of Jerusalem-based app development startup Lightricks’s popular Videoleap app on Android.

The new rollout is part of Lightricks’s ongoing effort to enable the creator economy.

“Our entire mission is to build innovative tools and services that empower creativity and fuel the creator economy. With the launch of Videoleap on Android, we’re excited to see how our new Android users will indulge their expressiveness and bring their ideas to life,” said Zeev Farbman, CEO and co-founder of Lightricks, in a statement.

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Android represents an enormous untapped market for Videoleap

Videoleap is a powerful and popular tool for both professional creators and casual users alike – the service sees nearly 20 million videos shared each month on iOS alone. With Android users making up 70 percent of smartphone users globally, this number is sure to skyrocket with Videoleap’s Android launch.

Lightricks, Videoleap’s creator, has been a mainstay of the iOS and Android app stores for years, producing popular apps like Facetune2 and Beatleap. Its apps have earned high praise, including four Apple App Store Best Of awards, two Google Play Best Of awards, the Apple Design Award, and Apple’s App of the Year.

While Lightricks’s apps have always been popular, Videoleap experienced explosive growth over the past year, with an enormous 70 percent increase in downloads of the iOS app.

“We’ve seen a huge influx of paid iOS subscribers throughout the year, and we’re ready to enter a new space with Android users, who we know are eager for the same state-of-the-art capabilities our Videoleap app offers iOS users,” said Daniel Berkovitz, Lightricks’s Chief Product Officer.

Empowering the creator economy

The pandemic and resulting global lockdowns likely played at least some part in Videoleap’s rapid rise in users by giving people a lot more time to explore their creative sides. However, there’s another reason behind Videoleap’s success: the continuing rise of the creator economy.

This segment, comprising everyone from mega-influencers to casual content creators, has been growing for years. Recently, as platforms evolve, more creators are realizing they don’t need millions of followers to earn a decent income. This demand has helped spur growth for apps like Videoleap, which offers powerful, professional-grade features at an affordable price.

“We’re here to give creators the tools, services and connections to help them produce and publish their content more smoothly, building out a solid creator economy that lets them earn a respectable income,” Farbman said in an interview with Entrepreneur last month.

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Powerful tools for video marketers

Given the sheer number of Android users, this launch provides an excellent opportunity for more creators to get started or expand their existing tools. It’s also excellent news for marketing teams looking to leverage more video content.

Over 90 percent of marketers who use video say it plays an important role in their strategy, a figure which is increasing every year. For those marketing departments not heavily investing in publishing video yet, this release could be a tipping point.

Examples of video marketing range from influencer outreach programs and affiliate marketing to direct campaigns by brands, video podcasts, customer empowerment courses and more.

The results are striking: according to HubSpot and Wyzowl, 87 percent of video marketers report a positive ROI, 84 percent say it’s an effective lead-generation tool, and nearly 80 percent feel video has a direct and positive impact on sales.

Videoleap promises to make creating effective video marketing campaigns easier and more accessible than ever. Between the app’s professional-grade tools and the power of smartphone cameras, marketers no longer need to invest in expensive dedicated video setups to produce impactful content.

Not just for professionals

For $7.99 per month, Videoleap users get access to features like green-screen compositing, an intuitive and easy-to-use timeline, keyframe animations, and top-of-the-line special effects. Perhaps most importantly, these features are packaged in an easy-to-use interface.

You don’t have to be a video production specialist (or have the budget of one) to make use of Videoleap’s tools, which is important for casual creators looking to get in on the action.

Indeed, while Lightricks is driven by a mission to empower the creator economy, it hasn’t forgotten about casual users who want to express their creative side. Whether users want to turn family vacation photos into a video or play with powerful effects, transitions, filters and stickers just to share with friends, Videoleap is one of the top options.

Tapping continued growth

As the creator economy and video marketing continue to expand, and more casual creators realize they don’t need millions of fans to earn a decent living with their content, tools like Videoleap will continue to grow. It will be exciting to watch as the service expands to the Android market and users leverage its power to create new and innovative content.

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