Kochava Named LINE Ads Measurement Partner

Kochava Customers Can More Effectively Target and Measure Their LINE Ads Campaigns in the Japanese Market

Kochava Inc, the industry leader providing holistic measurement solutions for mobile and connected devices, announces the ability to measure ads displayed with the LINE Corporation, a smart portal provider based in Japan.

LINE joins the industry’s largest network and publisher integrations with Kochava. Marketers can now apply the same granular tracking on the expansive inventory that LINE provides. LINE boasts more than 200 million global monthly active users on their messaging platform. Kochava customers can broaden their audience reach and measure on the popular platform.

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“This partnership marks another step in giving global marketers using Kochava access to the largest regional audiences,” said James Benoit, senior manager of product operations at Kochava. “Anyone running ads with LINE will see an immediate benefit in their marketing analyses by having the ability to measure data from such a significant platform.”

The Japanese market has one of the fastest growing gaming markets, bypassing the U.S. in recent years, according to Games Industry Biz. Marketers can now better measure their marketing efforts on Japanese audiences with real-time analytics and attribution, audience targeting capabilities, push notification tools, and searchable directory of media partners with Kochava.

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Advertisers use a special admin panel to set the details (including budget, time period, user attributes, and creatives) and make bids, and the LINE Ads Platform system chooses an ad and shows it to users. By switching to a performance-based ad system, many more businesses are now able to post ads, which they were previously unable to do due to limitations on the numbers of slots, or for budgetary reasons. Further, since advertisers can monitor their ad displays, their effects, and other details as they operate their ads, they can conduct promotions with limited budgets and distribute ads to fit sales prospects, goal achievement rates, and more.

The LINE Ads Platform is a performance-based ad platform for services related to the LINE messaging app operated by LINE Corporation. The service went into full-scale operation in June 2016 when it started distributing ads to LINE Timeline and LINE NEWS.

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