USONIQ Is a Brand New Marketing Tool and Sales Channel Based on Inaudible Sound

USONIQ uses sound so as to remotely trigger mobile phones to display captivating content which is both engaging and imaginative. USONIQ has tuned the idea of triggering mobile phones using sound without Wi-Fi, Bluetooth services or Mobile Radio Networks either.

The video/audio signal processing specialists at AUDIOALGORITHMS say that their new solution wins data-over-audio and thus, this enhances advertising and purchasing models. USONIQ works on the combination of real-time analytics, contactless payments, and content distribution. It blends into being one powerful solution. USONIQ is an advanced communication solution which uses inaudible sound to provide a new way of connecting with nearby mobile devices without knowing their phone numbers or IP addresses.

CEO Jakob Ashtar said, “USONIQ is not just about pushing content to mobile phones using sound. It is also about getting vital information back on the broadcasted content. We call it Return on Content. Our solution supports real-time data analytics and payment processing which means that the system as a whole becomes a valuable feedback loop where content is pushed and actual revenue and audience metrics are received in return. It is a brand new sales channel for any business that has a large mobile audience.”

Also Read: Always On, Cross-Device Multitaskers: Understanding the Mobile Consumer

Framework of USONIQ

USONIQ sound signals establish ad hoc communication channels with mobile devices and push the same content to any of these devices. Acts such as broadcasting promotional sponsored or informational content to the audiences from an already owned sound system can be carried out fluidly. Instant feedback can be received on content such as audience location, movement, size preferences, movement and emotional responses. This engagement with the audience is going to bring forward an elevated and unforgettable experience.

USONIQ also supports all kinds of payments over audio, so the customer can pay for the specific product/service immediately.

USONIQ is a data transmission protocol which can easily be embedded into any existing infrastructure without the need for any hardware upgrades or purchases. The data is transferred completely offline using inaudible sound, and it does not require Wi-Fi, Bluetooth or 4G/LTE. It does not have any hardware, thus requiring no changes to any existing systems. All it needs is sound, a microphone, and a speaker.

AUDIOALGORITHMS is a private company founded in 2011 and it specializes in the development of audio and video signal processing algorithms with a keen focus on communication products for desktop, mobile, web and other embedded systems.

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