Drag-and-drop visual editor enables code-free page design functionality across ecommerce storefront

BigCommerce, a leading open SaaS commerce platform for fast-growing and established brands, announced the release of Page Builder, an intuitive, drag-and-drop visual design tool that empowers merchants to quickly build differentiated shopping experiences across their online storefront.

Now natively available to BigCommerce merchants across all plan types, Page Builder simplifies a brand’s ability to quickly build new and edit existing pages with drag-and-drop blocks of content called widgets—including individual products, carousels, text blocks, branded images and video, promotional banners, buy buttons, blocks of custom HTML and more.

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“This year, businesses have learned firsthand the value of agility in order to quickly respond to rapidly changing market conditions or adapt to the resulting shifts in consumer shopping behavior,” said Jimmy Duvall, Chief Product Officer at BigCommerce. “Page Builder gives brands all the tools they need to build a world-class ecommerce storefront, faster. It also makes it much easier for merchants to take their business online for the first time.”

BigCommerce merchants leveraging Page Builder can experience key benefits including the ability to:

• Get up and running faster with drag-and-drop widgets: Design and launch your commerce site with an easy-to-use drag-and-drop solution for creating and managing page content. With Page Builder, advanced and non-technical users alike can quickly design a beautiful, custom storefront without entering a single line of code.
• Personalize pages across your online storefront: Brands can change up the look and feel of their store—including the homepage, product and category pages, as well as content and cart pages—without hiring developers.
• Preview before publishing and make changes on the fly: Test out new content and preview how pages will appear across different devices before publishing. Merchants can quickly make changes in real-time by accessing Page Builder directly from any live page for a more seamless storefront management experience.

• Elevate your brand with the Widgets API: Developers can extend what’s possible with Page Builder and create custom applications to fuel sophisticated shopping experiences using BigCommerce’s Widgets API. Unlock the ability to inject custom capabilities via HTML, JavaScript and CSS to give merchants complete control over their storefronts—all without using code.

Experience-driven brands like Union of Elements, a Seattle-based organic hemp and CBD merchant, are now using Page Builder to craft immersive, customized commerce sites.

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“Page Builder gave us the creative liberty to make decisions without having to bring on a web developer,” said Hannah Sowers, founder of Union of Elements. “We chose a theme we generally liked, and with Page Builder, we weren’t restricted to the theme layout. Our designers had the freedom to place elements where they best fit and build a personalized strategy.”

Today’s launch of Page Builder furthers BigCommerce’s vision for powering lightning-fast, cross-channel commerce experiences that ignite meaningful connections with shoppers around the world.

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