Bloomreach Hits Major Milestones As It Powers Over USD 200 Billion in Digital Commerce Experiences

PRNewswire

May 13, 2020

Bloomreach, the leader in commerce experience, today announced that it now powers over USD 200 Billion in digital commerce experiences, representing 25% of retail eCommerce in the U.S. and U.K. markets. These milestones were achieved in part due to Bloomreach customers’ record growth in eCommerce, with the average customer up 36% in digital and online commerce revenue year-to-date, and on average up 44% in online revenue since March 1, 2020, the effective beginning of the coronavirus crisis in North America and the United Kingdom.

“We are humbled by our ability to help Bloomreach clients meet their customers’ exploding online demand for everything from essential products to things that bring moments of joy in a tough economic and health environment,” said Bloomreach CEO and co-founder Raj De Datta. “We’ve long been on a mission to power exceptional commerce experiences – from search, to content, to leveraging our commerce-specific data and AI to help businesses optimize and personalize their digital channels. I’m very proud to have Bloomreach hit these milestones as eCommerce and curbside pickup become mission critical services for consumers globally.”

Marketing Technology News: Experiential Marketing Heavyweights Join Chicago-Based AKA

In 2019, Bloomreach cloud-based software solutions enabled customers to collectively achieve over U.S. $207 billion in total online and digital commerce experiences via Bloomreach Experience (brX), the industry’s first API-first SaaS digital experience platform. This represented over 25% of eCommerce in the U.S. and U.K. market, which together totalled U.S.$818.29 billion. 2019 eCommerce totalled $601.75 billion online in the U.S.¹ and £174.26 billion (U.S.$216.54B) online in the United Kingdom.

Marketing Technology News: Nextup Hires Industry Expert as Director of Marketing

By comparison, Amazon.com represented 37% of eCommerce in 2019 in the United States, and Amazon.co.uk accounted for 30% of the U.K. eCommerce market in 2019 – or $30bn in sales in 2019.³ At over $200 billion in revenues and 25% of retail eCommerce, the Bloomreach ecosystem in total would be the second largest online retailer in the U.S. market behind only Amazon. Walmart represented 4.6% market share in 2019.

Marketing Technology News: Ten Sales Leaders Join Sales Xceleration to Build a Path to More Sales

PRNewswire

PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.