What Netflix Teaches B2B Marketers About Creating Binge-Worthy Digital Experiences

Most of us have succumbed to the “Netflix effect”—the company’s ability to draw us in with personalized, binge-worthy movies and shows. The business of filling our evening and weekend hours is a lucrative one: Netflix reported more than $20 billion in revenue in 2019. And in recent months, the company’s power has only intensified as other entertainment options fell by the wayside. When lockdowns first hit this spring, Netflix touted 16 million new sign-ups. I’ve always been fascinated by Netflix’s unique, and highly…

Astek Strengthens Its Position in the E-Commerce and Digital Experience Sector With the Acquisition of INEAT

Astek strengthens its position in the e-commerce and digital experience sector with the acquisition of INEAT The Astek Group announces the acquisition of the French group INEAT, a specialist in digital experience and e-commerce. With 300 employees in France, China and Canada, INEAT achieves a turnover of 22 million euros. Thanks to this acquisition, Astek is strengthening its geographical footprint in several key regions of the world. In France, the Group gathers now more than 200 employees in Lille area, and is…

Cerule Partners With Penny AI to Elevate the Field’s Digital Experience

Penny AI, a global leader in data-driven sales enablement solutions for direct sales, is excited to announce a partnership with Cerule, a biotech company building extraordinary lives through science-based health and wellness products, to create a digital experience to transform the way Cerule’s Independent Business Owners work. Demand for an intuitive social selling solution to streamline sales processes and elevate customer experience that connected with Exigo’s back office led Cerule to Penny, the AI-powered virtual…

Accelerating Analytics and AI to Improve B2B Digital Experience

B2B Digital experience has changed in the last 6-7 months. Long before Covid-19, most companies saw the opportunity to engage their B2B customers more effectively online. Since the Covid-19 crisis began, to be more digital and data-driven have become top priorities. B2B sales leaders have moved from being “forced” to adopt digital in reaction to the widespread shutdowns in the early stages of COVID-19 to a growing conviction that digital is the way to go, according to a survey of B2B businesses conducted by McKinsey. Here…

Vodafone Romania and Amdocs have Jointly Developed the Digital Experience Platform

Amdocs, a leading provider of software and services to communications and media companies, announced that Vodafone Romania and Amdocs partnered to jointly develop the Digital Experience platform for digitalizing the retail experience. This will give Vodafone Romania a 360-degree view of its customers across a number of touch-points while integrating fixed and mobile communication products into a converged retail product. The project included moving several key components and capabilities into the AWS cloud. Marketing…

New Industry Research: “97% of Businesses Say Improving Digital Experience for Users Is a Priority, but 71% Doesn’t Know Where…

Amplitude, the leader in Product Intelligence, announced the results of a global survey that measures businesses' attitudes and approaches for building digital products and experiences. In this study, conducted by Adience, C-level executives, VPs, directors, and managers overseeing business and product teams were surveyed to understand how businesses are adapting to their digital-first reality. The report finds companies that haven't embraced Product Intelligence as a business growth strategy are leaving revenue on the…

Smartling Integrates with Episerver to Localize Digital Experiences

Smartling, the #1 rated translation management system by users on G2, announced a new translation integration with the digital experience leader (DXP), Episerver. The Episerver integration, which includes translation automation, localization, and visual context solutions to simplify the complexities of supporting global websites, gives marketers and website developers a turnkey solution to offer digital experiences in any language faster than ever before. Smartling’s language translation services are also available to…

Rakuten Launches ‘Rakuten DX’ to Drive Creativity and Innovation in Digital Experiences Ahead of Expected App Boom

With half a billion new digital applications predicted by 2023*, Rakuten gives sales and marketing the “DX factor” – transforming today’s business challenges into tomorrow’s digital experiences Rakuten, Inc. announced the rebranding of Rakuten Aquafadas as Rakuten DX, expanding its area of expertise to deliver premium digital experience services that transform the way businesses engage audiences. As the industry gears up for a predicted 500 million new digital applications over the next few years, Rakuten DX is perfectly…

Post-Pandemic, Prioritizing B2B Digital Experience Is No Longer an Option

The pandemic has accelerated a long overdue shift to the digitization of B2B sales. In this environment, seamless digital experiences and a renewed focus on the brand are vital to engage buyers and maintain customer relationships. For too long, B2B digital customer experience has lagged behind that of their consumer counterparts. The perceived wisdom on this matter suggests that complex products, and the importance of personal relationships, make shifting to a digital sales experience unattainable, which is simply not the…

Marketers Now Able to Pinpoint Why Visitors Aren’t Engaging in their Digital Experience

WEVO Launches the First Platform to Diagnose Digital Experiences with Statistically Significant Insights in Order to Enhance Customer Journeys WEVO, a customer experience company that offers the fastest platform for pinpointing WHY visitors are not engaging, announced the availability of the WEVO Digital Experience Platform. The newest product from WEVO delivers the ability to test the customer journey across multiple pages with statistically significant customer insights and industry benchmarks. WEVO’s human augmented AI…

Low Digital Experience Maturity in Over Half of ASEAN Businesses Impacting Customer Experiences: Study

Businesses in Singapore have the highest digital experience maturity Overall, the region lags behind with a score of two out of five, in part because they haven’t realised the full potential of their marketing technology stack Banking, financial services and insurance (BFSI) providers have the highest level of maturity, with 40% scoring a 4 or 5 Impacted by the many shifts in economies, competition, the pandemic and changing use of real estate, retailers have done particularly well across the region Manufacturing…

Ping Identity Unveils Advanced Passwordless Features to Transform Digital Experiences

PingZero provides frictionless login experiences with passwordless authentication including support for the FIDO2 open standard Ping Identity, the intelligent identity solution for the enterprise, announced PingZero, a suite of passwordless authentication features organizations can implement to deliver seamless digital experiences to employees and customers. By eliminating login friction, including the need for usernames and passwords, PingZero boosts employee productivity, improves customer retention and acquisition rates,…

Digital Yalo and FullStory Partner to Deliver Best-in-Class Digital Experiences

Fueling Client Growth with Customer Experience Solutions Award-winning, creative agency Digital Yalo announces a new partnership with digital experience analytics platform FullStory. This strategic partnership employs FullStory's powerful digital experience platform to deliver exceptional customer experiences. Through Fullstory's measurement and conversion rate optimization tools, Yalo can help their clients grasp the "why" and the "what" to more effectively craft and implement strategies that improve brand and marketing…

Sitecore Makes AI-Powered Auto Personalization a Standard Feature of Industry Leading Digital Experience Platform

Announces availability of award-winning Sitecore AI Auto Personalization and content delivery advancements during Sitecore Symposium Sitecore, the global leader in digital experience management software, announced Sitecore Artificial Intelligence (AI) Auto Personalization Standard will be available as part of Sitecore Experience Platform 10 (XP) for customers beginning in early 2021. This innovation expands the availability of Sitecore AI and brings the power of quick and simple personalization to customers, without…

UK Digital Agency Kagool Acquires Digital Experience Agency Delete as Part of It’s Growth Strategy to Become the Leader in Marketing…

Digital agency Kagool, one of the UK’s only independent Sitecore Platinum Partners, announces its acquisition of Delete, a multi-award-winning digital experience agency, as part of Kagool’s growth strategy to become the leader in marketing technology and digital experience. Kagool is combining its strong engineering and technical heritage with Delete’s strategy, creative and UX expertise, in a deal that will strengthen both agencies’ offers while laying the foundations for scale and focused specialisms. The acquisition will…

Chaffey College Selects BIO-key’s PortalGuard SaaS IAM Solution to Improve the Digital Experience for Students and Faculty

BIO-key International, Inc., an innovative provider of identity and access management (IAM) solutions powered by biometrics, announced that Southern California-based Chaffey College selected BIO-key’s PortalGuard cloud hosted IAM solution to enhance the online user experience across the institution. The college required a proven and secure IT solution to provide enterprise-grade online access to key education portals and applications for all of its 29,000+ students and faculty. Marketing Technology News: Blue Hat…

Bloomreach brX Experience Platform Now Powers Digital Experiences For Over 500 Global B2B and B2C Brands

Bloomreach, the leader in commerce experience, announced that over 500 global brands are now using the Bloomreach brX Experience Platform to power digital experiences for their online and mobile customers. This announcement follows recent news that Bloomreach is powering over US $200 Billion in annual sales, representing 25% of all US & UK eCommerce. Marketing Technology News: Hiverlab Launches Webcasting Mobile App, RealityCast Many Bloomreach customers have reported remarkable surges in their eCommerce sales growth…

InMoment Announces XI Digital Transformation Solution to Help Top Brands Improve Digital Experiences

InMoment, the leading provider of Experience Intelligence (XI), announced the immediate availability of the XI Digital Transformation solution, an offering ideally suited to help brands successfully navigate the complicated digital transformation landscape. With the urgency to adopt a modern and comprehensive digital stance, business leaders are being pressed by customers, investors, and their boards to offer a more digitally friendly and cohesive customer and employee experience. InMoment’s XI Digital Transformation…

Ansira Launches Three New Service Lines to Lead Clients Through Accelerated Digital Experience Transformations

Ansira Partners, Inc. ("Ansira"), an independent global marketing technology and services firm, announced the creation of three business units in response to the rapidly growing demand for digital readiness in the marketplace and to further hone its specializations, to best serve the needs of its world-class roster of clients. The company, which has more than $200 million in revenue, has organized into Ansira Digital, Ansira Channel, and Sincro, the company's most recent acquisition which is a highly specialized local…

Claravine Integrates with Adobe Experience Manager to Provide a Seamless Digital Experience Metadata Management Solution

Integration will allow marketers to take full advantage of digital metadata to enhance optimization of search, social, AI/ML, personalization, analytics and more Claravine announced its integration with Adobe Experience Manager, providing a smarter way to control content metadata and tagging within Experience Manager Sites, Experience Manager Assets, and more. The integration comes at a time when digital transformations are failing; due to an inability to standardize content and marketing metadata across a fragmented…