digital experience

Across the board, companies have re-evaluated trade show and in-person event strategies to advance their business in a digital-first world. Seventy percent of professionals have moved their face-to-face events partially or fully to a virtual platform, and many don't see that as a short-term fix. But to be successful, marketers must not only translate their event strategies to digital, but transform both content and experience to ensure these events drive business impact. This year, ON24, a digital experience platform that…

Announces availability of award-winning Sitecore AI Auto Personalization and content delivery advancements during Sitecore Symposium Sitecore, the global leader in digital experience management software, announced Sitecore Artificial Intelligence (AI) Auto Personalization Standard will be available as part of Sitecore Experience Platform 10 (XP) for customers beginning in early 2021. This innovation expands the availability of Sitecore AI and brings the power of quick and simple personalization to customers, without…

RDA, a 33-year proven leader in digital experience and intelligent automation platforms, has earned specialization in Content Hub by Sitecore, the global leader in digital experience management software. RDA has completed a practice-wide product immersion including verification of product enablement requirements, creation of a dedicated, capable, and scalable practice including proven customer success for Sitecore Content Hub. Marketing Technology News: Epsilon Positioned at the Center of Publicis Groupe Growth…

Partnership enables AFL to generate real-time personalized creative through email based on behavioral and contextual data Movable Ink, the leading software company powering data-activated and creative personalization for the world’s largest brands, announced it has been selected by the Australian Football League (AFL) for its platform. “The AFL is delighted to become the first Australian sports league to join the Movable Ink family,” said Trishan Naidoo, Digital Marketing Lead at the AFL. “This partnership…

Digital agency Kagool, one of the UK’s only independent Sitecore Platinum Partners, announces its acquisition of Delete, a multi-award-winning digital experience agency, as part of Kagool’s growth strategy to become the leader in marketing technology and digital experience. Kagool is combining its strong engineering and technical heritage with Delete’s strategy, creative and UX expertise, in a deal that will strengthen both agencies’ offers while laying the foundations for scale and focused specialisms. The acquisition will…

Episerver, a leader in the Gartner Magic Quadrant for Digital Experience Platforms, announced that it has completed its acquisition of Optimizely, the leader in experimentation and optimization. With Optimizely, Episerver is an industry powerhouse able to optimize every customer touchpoint across the entire user journey and strongly positioned to lead in the estimated $20B digital experience market. The combined company enables customers to do more testing, in more places, with greater ease than ever before. With the…

Acquisition supports rapid growth and demand for Glassbox as it delivers more than a trillion digital journeys online annually Glassbox, the leading Digital Experience analytics provider for web and mobile applications, announced it has acquired SessionCam, a digital customer experience provider. The combined company will deliver the industry’s most complete and actionable view of all web and mobile interactions, to a larger number of businesses across verticals and market segments, enabling them to generate even more value…

Surge Could Leave Some Last-Minute Shoppers with Empty Stockings New data from Bloomreach, the leader in commerce experience, shows the surge in holiday online shopping has already started as customers start preparing early for the Holiday season amidst the uncertainty around the ongoing impact of COVID. Bloomreach’s Commerce Pulse Data for September 2020 shows that searches for ‘Christmas’ appeared in the top 20 of search terms in September, one month earlier than in 2019; while related terms such as stockings and…

8 in 10 consumers felt more confident making high-stakes purchases online when given a clear option to speak with a live agent; 1 in 3 will find a new brand when they run into website trouble There's no denying that the COVID-19 pandemic has impacted our lives: it is changing the way we work, how we interact with family and friends, and the way we shop. A new report from Invoca, "High-Stakes Purchases and Consumer Confidence in the COVID Era," highlights data from a survey of 500 U.S. adults to understand specifically how…

iAdvize the leading conversational platform being used by major retailers and brands around the world today officially announced the launch of its Augmented Intelligence solution which combines Human and Artificial Intelligence (AI) into its messaging system so online retailers can understand and respond to their customer’s intention at every stage of the customer journey. Millions of messages are exchanged every month between brands and their customers on the iAdvize platform who have reported an 82% increase in online…

The Digital Experience & Conversion: Industry Benchmarks for 2021 report reveals data and trends over the past year in digital customer experiences—and advice for brands across 11 industries on how to optimize experiences in 2021 Decibel, the leader in digital experience analytics, today unveiled the Digital Experience & Conversion: Industry Benchmarks for 2021 report, which equips enterprises with the insights they need to understand digital customer experience trends so they can optimize their websites and apps…

SiteSpect, the optimization and personalization innovator, announced its integration with Contentsquare, a leading digital experience analytics platform that helps companies optimize customer journeys and increase conversion rates. With this integration, companies can combine SiteSpect’s personalization and A/B testing tools with Contentsquare’s experience analytics solution to better understand customer behavior and take the digital experience to the next level. Marketing Technology News: Instagram and Facebook Selling…

BIO-key International, Inc., an innovative provider of identity and access management (IAM) solutions powered by biometrics, announced that Southern California-based Chaffey College selected BIO-key’s PortalGuard cloud hosted IAM solution to enhance the online user experience across the institution. The college required a proven and secure IT solution to provide enterprise-grade online access to key education portals and applications for all of its 29,000+ students and faculty. Marketing Technology News: Blue Hat…

Prestigious Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry, announced that Sitecore, the global leader in digital experience management software, has been selected as the winner of the “Best Overall Content Marketing Solution” award in the third annual MarTech Breakthrough Awards…

Pre-built integrations and joint go-to-market initiatives will provide customers the performance, scalability and security needed to deliver today's content-heavy digital customer experiences Contentstack, the leading Content Experience Platform (CXP), and Gatsby, a modern web framework for creating high-performance websites and applications, announced a strategic partnership. This alliance will allow enterprises to accelerate digital experience innovation by creating modern high-performance websites that are optimized…

Backed by Black Dragon Capital, two leading companies combine to offer a complete end-to-end eCommerce solution for Enterprise and SMB retailers Naveo Commerce has launched as a new company, following the merger of operations between Digital Goodie and Maginus. Naveo Commerce, a cloud-based SaaS solution, will operate as a unique end-to-end eCommerce, OMS and Fulfilment technology provider for retail, SMBs and Enterprise across all vertical markets. The Maginus partnership with Magento and Episerver will continue as a…

RBA, a digital and technology consultancy, announced that it has earned a specialization in Sitecore Experience Commerce by Sitecore, the global leader in digital experience management software. RBA has completed a practice-wide product immersion including verification of product enablement requirements, creation of a dedicated capable and scalable practice including proven customer success in Sitecore Experience Commerce. The Sitecore Practice Specialization Framework (PSF) is a way to highlight Partners' product…

Sitecore and Formica Corp also received a finalist nod for the best use of technology as part of a content marketing program Sitecore, the global leader in digital experience management software, announced it won the 2020 Content Marketing Award for Best Use of Content Involving Artificial Intelligence (AI), for its work with Microsoft’s Partner Network. The Content Marketing Awards, produced by the Content Marketing Institute (CMI), is the largest and longest-running international content marketing awards program in the…

With decades of experience, von Kunhardt will drive product innovation and growth Decibel, the leader in digital experience analytics, announced that Felix von Kunhardt joined the company as Chief Product Officer (CPO), based in London. He brings more than two decades of expertise in product management for digital brands like AOL and eBay to Decibel’s team. As CPO, von Kunhardt will build off Decibel’s already successful digital experience analytics platform and drive new innovations that meet the growing, customer-driven…

New capabilities enable customers to easily validate ideas, reduce risk, and ship better products faster Optimizely, the world's leader in progressive delivery and experimentation, at Opticon20 announced several new products and partnerships, including integrations with enterprise platforms that make it easier for customers to leverage progressive delivery and experimentation to drive more agile, competitive business decisions. "Businesses cannot survive in today's environment by guessing," said Claire Vo, Chief Product…