Browsing Tag

digital experience

Brands at Risk of Being “Cancelled” by Gen Z, New Research Finds

Since the pandemic, Gen Z has significantly increased online shopping but quickly becomes intolerant of poor digital experiences; retailers at risk of being abandoned - 80% are more willing to try new brands online since the pandemic - 63% have less patience with slow or poorly functioning websites - 57% are less loyal now to brands than before the pandemic - 37% either abandon a purchase or post a negative review with a poor digital shopping experience  Sitecore®, the global leader in digital experience management…

Acquia CDP Provides Data-Driven Customer Insights for J.Crew

International omnichannel retailer targets customers with hyper-relevant content, drives demand, and maximizes data accuracy Digital experience company Acquia today announced that J.Crew is using Acquia’s Customer Data Platform (CDP), a customer insights and machine learning platform, to drive measurable performance improvements with the brand’s marketing campaigns. Read More: With New SVP Of Sales, Ushur Adds Sixth Senior Leader In Six Months “We’re thrilled that one of the most iconic global retail…

Bounteous Expands International Capabilities; Joins Google Program

Bounteous, a leading insights-driven digital experience consultancy, announced its continued international expansion with the Google Partners International Growth program. The opportunity comes as Bounteous continues to deploy solutions across the globe and co-innovate on work outside of its North American headquarters. Bounteous has been recognized as one of the first externally-recognized Google export partners and international growth agencies that can help create online marketing campaigns in new markets. As a listed…

HeadSpin Announces Two-Day Virtual Event: Converge

Converge features an unparalleled lineup of tech executives and practitioners coming together to discuss strategies and the latest trends in the digital space. HeadSpin, the world's first digital experience AI platform, today announced their first virtual event Converge, happening April 20th and 21st, which will bring speakers from various industries to meet and discuss four themes in the digital space: experience, resilience, inclusion, and acceleration. Converge will also be an interactive experience for attendees.…

MarTech Interview with Lynn Girotto, Chief Marketing Officer, Heap

 Data is everywhere and forms a core part of most marketing and sales strategies today, Lynn Girotto, Chief Marketing Officer, Heap delves deeper while sharing a few observations on what key trends marketing teams need to follow given today’s business dynamics.  ______ Tell us a little about yourself Lynn…we’d love to hear about Heap? We’d also love to dive into your role as CMO and how a typical day at work is in the Marketing team at Heap? Heap is the leader in digital product analytics, and our mission is to power…

ISG to Examine Marketing Technology Providers Amid Changing Consumer Landscape

Information Services Group (ISG) , a leading global technology research and advisory firm, has launched a research study examining providers of marketing technology (martech) solutions in Brazil as companies look for better ways to connect with potential customers during the COVID-19 pandemic. The study results will be published in a comprehensive ISG Provider Lens™ report, called Martech Solutions and Service Providers, scheduled to be released in June. The report will cover several marketing technology categories,…

R2integrated, Adobe Summit – The Digital Conference 2021 Platinum Sponsor, to Host Fireside Chat on Measuring & Influencing…

R2integrated, an award-winning digital experience agency, today announced that R2i Chief Technology Officer Michael Paige will host a fireside chat with Tony Martin, Director, Regional Marketing, W.R. Grace & Co., at the upcoming global Adobe Summit - Digital Experience Conference. R2i, a Platinum Partner in the Adobe Solution Partner Program, is also a Platinum Sponsor of the conference, which is a must-attend event. The free virtual event takes place April 27-29, 2021. Last year, R2i earned Adobe Accredited Solution…

Arc Publishing Achieves AWS Digital Customer Experience Competency Status

Arc Publishing announced it has achieved Amazon Web Services (AWS) Digital Customer Experience Competency status in the Content Management category, which recognizes the technical proficiency and proven customer success of Arc's digital experience platform. This status highlights Arc's superior capabilities, the growth and success of its customers and the differentiation Arc brings to their businesses. Marketing Technology News: B2B Advertising on CTV Platforms is 2021’s Gold Rush "Arc is trusted by the world's…

Pet Connect Launches New Client Engagement Platform for Pet Service Providers

Pet Connect, a developer of technology solutions for pet service providers, announces the launch of Pet Connect Business. Pet Connect Business is a client engagement software platform that easily allows pet service providers to interact with clients and share real-time content through branded websites and mobile apps. Marketing Technology News: Amplifi Acquires Award-Winning Comma Group to Expand European Capabilitie "We developed Pet Connect to bridge the communication gap between service providers and…

Optimizely Strengthens its Digital Experience Leadership with Acquisition of Customer Data Platform Zaius

On the heels of a year of accelerated growth, Optimizely now brings an added layer of customer context to the core of the most modern Digital Experience Platform available today Today, leading provider of digital experience platform solutions, Optimizely (formerly Episerver), announced it has acquired Zaius, a customer data platform (CDP), bringing the context of the customer to the experience creation and optimization process of digital experiences. Marketing Technology News: Marketing Technology…

FTD Puts the Customer at the Center of Its Digital Transformation With FullStory

FullStory, a global leader in digital experience insights and analytics, today announced that FTD, a leader in the floral industry for more than a century, has switched to the FullStory platform as it realigns its technology to provide an outstanding experience to every customer, everywhere they shop. Through FullStory, FTD can understand, measure, and improve the digital experience based on nuanced diagnostic insights into customer actions, preferences, and behaviors. FTD can easily identify and amplify what works…

ucfunnel and Express LUCK Announce the Partnership to Lead the Data-Driven Insights Through Marketing Automation on the Smart TV

ucfunnel, a global Smart Media programmatic solution provider, today announced a new partnership with Express LUCK, an expert in the original design and manufacture of Smart digital products, to deliver data-driven advertisements using ucfunnel's marketing automation solution to Express LUCK's Smart TVs users. Marketing Technology News: MarTech Interview with Ashley Kramer, CMO at Sisense ucX, the AI-enabled ad exchange platform powered and developed by ucfunnel, serves 150 billion impressions monthly. The platform…

Fueled by Global Headquarters’ Growth, Bounteous Ranks on Inc. Magazine’s List of the Midwest’s Fastest-Growing Private Companies

Inc. Magazine again named Bounteous, a leading insights-driven digital experience consultancy, on its Inc. 5000 Series: Midwest list of fastest-growing companies. Born of the annual Inc. 5000 franchise, this regional ranking represents a unique look at the most successful companies within the Midwest economy’s most dynamic segment—independent small businesses like Bounteous. The Bounteous Chicago office is the company’s largest collaboration center and serves as global headquarters. This location, nicknamed “The Studio”…

Academic Medical Center Launches New Digital Experience on Bridgeline’s Unbound Content Management Platform

Bridgeline Digital, Inc., provider of cloud-based marketing technology software, announced the launch of a new website and digital experience for a nationally recognized and top-ranking academic medical center on the Bridgeline Unbound Platform. Marketing Technology News: How to Rethink Your Social Media Strategy The medical center, which operates several hospitals and outpatient locations in the Northeast United States, leveraged the Unbound platform and Bridgeline’s user-centered design, digital strategy and…

Digital Experience Made Simple: Bristlecone And Sitecore Partner To Power The Customer Experience-Driven Economy

Bristlecone, the leading provider of AI-powered application transformation services for the connected supply chain, today announced a partnership with Sitecore, the global leader in digital experience management software. The new partnership brings together Bristlecone’s product engineering and integration expertise and Sitecore’s proven customer experience platforms to enable enterprise transformation. Marketing Technology News: How to Start Creating the Change Advertising Needs “This new partnership is aimed at…

Medallia To Acquire Decibel, Leader in Digital Experience Analytics

Delivers Powerful Unsolicited Experience Signals Across Digital Channels Medallia Inc., the global leader in customer and employee experience and engagement, today announced it has entered into a definitive agreement to acquire Decibel, a leader in digital experience analytics. With this acquisition, Medallia’s leading customer experience and engagement platform will seamlessly include always-on, unsolicited digital feedback, providing a single view of all customers and prospective customers at every point…

HCL Software’s Cloud-Native Digital Experience and Unica Marketing Platforms Now on Google Cloud

HCL Technologies (HCL), a leading global technology company, and Google Cloud announced the expansion of their strategic partnership to bring HCL Software’s Digital Experience (DX) and Unica Marketing cloud-native platforms to Google Cloud. The announcement follows the success of the initial Google and HCL Software Commerce partnership announced in June 2020. Marketing Technology News: Terminus Secures $90 Million Series C Led By Great Hill Partners “With the launch of HCL Digital Experience and Unica on Google…

MetaCX Launches Embedded Success Plans To Transform SaaS Apps for the Performance Economy

CXLayer Brings 'Success Plans Everywhere' as the First and Only Collaborative Customer Success Plans That Can Be Embedded Into Any SaaS App or Digital Experience  Comes on the Heels of a Year of Notable Achievements and Company Momentum MetaCX, the pioneer in a new value-based approach for achieving shared success in B2B ecosystems, announced CXLayer, an industry-first capability that allows MetaCX success plans to be embedded directly into any SaaS application or digital experience. Making value realization insights and…

Applause Product Excellence Platform Empowers Brands to Deliver Exceptional Digital Experiences

First-of-its-Kind Platform Includes New Codeless Automation SaaS Product to Mature Automation Practices Faster, and New In-Sprint Testing Solution to Shift Quality Testing Left Applause, the worldwide leader in enabling digital quality, launched its first-of-a-kind Product Excellence Platform (PEP). The PEP provides the comprehensive approach to quality that brands need to deliver exceptional digital experiences to their end users. “The Applause Codeless Automation product is something unique in the low-code/no-code…

Bounteous Named Acquia Marketing Innovation Partner of the Year for 2020

Recognized based on collaborative initiatives driving business value Bounteous, a leading digital experience consultancy, announced it has been selected as an Acquia Marketing Innovation Partner of the Year for 2020. Bounteous is being honored for its superlative performance during the past year in business growth. Honored for its superlative performance during the past year in business growth, @Bounteous has been named @Acquia Marketing Innovation Partner of the Year for 2020. Through strategic marketing…