Browsing Tag

digital experience

Acquia Digital Commerce Unifies Data, Content, Commerce, and Digital Merchandising

Acquia joins with commercetools and Lucidworks to create industry’s only best-of-breed, open, composable commerce solution At NRF2021, Acquia announced Acquia Digital Commerce, a solution that enables marketers to unify data, content, commerce, and digital merchandising into a single data layer to deliver a seamless omnichannel experience across the customer lifecycle. Using Acquia Digital Commerce with Acquia Open Digital Experience Platform (DXP), marketers can drive real-time, personalized, shoppable experiences at every…

Sitecore Announces Lee Miles as Chief Customer Success Officer

Sitecore, the global leader in digital experience management software, announced that Lee Miles will join the company as chief customer success officer. Bringing more than 20 years of experience in the software industry, Miles will lead Sitecore's customer success initiatives, support, services, knowledge and learning as well as a newly created renewals team. He joins Sitecore from Red Hat, where he most recently served as vice president of the Central Europe Middle East and Africa (CEMEA) region supporting customers'…

MarTech Interview with Simon Esland, VP Decisioning Practice Lead at Merkle

"Customer data platforms (CDPs) will start to gain significant traction in the market and will form the basis of clients building their own private first party identity graphs to start to answer the challenges raised by the coming demise of third-party cookies." Hi Simon, please tell us how you arrived at Merkle and what was your journey in marketing like? I’ve joined Merkle from Vodafone Group where I led the global marketing decisioning programme. We implemented marketing decisioning across all of our EU Operating…

DX Platform ON24 Files For IPO; Intends to List Shares Under Ticker Symbol “ONTF”

The leading provider of cloud-based digital experience (DX) and MarTech RADAR company, ON24, has filed for IPO. platform ON24 has filed for IPO. In its latest official announcement, ON24 announced that it has publicly filed a registration statement on Form S-1 with the U.S. Securities and Exchange Commission (“SEC”) relating to a proposed initial public offering (“IPO”) of its common stock. The number of shares to be offered and the price range for the proposed offering have not yet been determined. ON24 intends to list its…

PCCW Media Selects ContentWise To Rebuild Now TV’s Personalization

PCCW Media Limited (PCCW Media), a leading fully integrated multimedia and entertainment company headquartered in Hong Kong, selected ContentWise’s digital experience automation and personalization software, to revamp its IPTV and app user experience personalization infrastructure. PCCW Media and ContentWise collaborated to build the next generation of Now TV’s services on set-top box and connected apps. PCCW Media’s goal with this new design is to create a one-to-one, personalized relationship with its subscribers, with…

Furniture Retailer Selects Bridgeline’s Celebros Search to Power Their New eCommerce Website

Bridgeline Digital, Inc., a provider in cloud-based digital experience software, announced that a well-established furniture business in Ireland has selected Bridgeline's Celebros Search to power their new eCommerce site. The company will utilize Celebros to improve their site search and enhance the customer experience as they move into the eCommerce space. The longstanding family-owned company has a deep understanding of how to supply its customers with a high-quality furniture experience. Traditionally a business with…

COVID-19 Accelerates Workplace Wellness Trends, Drawing Focus to Mental Health and Emotional Well-Being, New Wellable Report Finds

88% of employers are increasing investment in mental health programs and 94% expecting to expand virtual wellness services in 2021, according to Wellable's fourth annual report For many aspects of work, COVID-19 accelerated trends that were already in place while also highlighting important areas of health that were being ignored for too long, such as mental and emotional well-being. To better understand the future of employee well-being in a post-COVID world, Wellable's 2021 Employee Wellness Industry Trends report…

Arc Publishing Integrates Sophi.io, Bringing Content Publishers New Analytics and Automation Option

Arc Publishing and Sophi.io today announce the integration of Sophi, The Globe and Mail's suite of automation and predictive analytics solutions. These native integrations will be available to the more than 1,400 websites using the Arc Publishing platform and build on Arc's current integrations and capabilities. "Sophi.io will equip the publishers, broadcasters and brands Arc supports with data and insights to make real-time content decisions that drive business impact," said Scot Gillespie, CTO and GM of Arc. "As an…

Retailer in India Selects Bridgeline’s Celebros Search to Power Search and Merchandising on Their eCommerce Store

Bridgeline Digital, Inc., a provider of cloud-based digital experience software, announced a top manufacturer and retailer of decorative lighting in India has selected Celebros Search by Bridgeline as their site search solution for their online store. The company is a tech-enabled market disruptor in decorative lighting and is India’s largest modern decorative lighting brand. The company was founded by Silicon Valley tech entrepreneurs with the goal of changing the highly disorganized decorative lighting market in India.…

ON24 Appoints B2B SaaS Expert Steve Daheb as Chief Marketing Officer

Former Oracle Cloud SVP and Citrix CMO joins ON24 as more businesses than ever embrace the company’s digital experience platform ON24, the digital experience platform provider that makes it easy to create, scale and personalize engaging experiences that drive business growth, announced that Steve Daheb has joined the executive team as Chief Marketing Officer. Daheb comes to ON24 after over two decades in marketing and sales leadership roles, including top B2B SaaS and cloud companies, most recently Oracle and Citrix.…

Astek Strengthens Its Position in the E-Commerce and Digital Experience Sector With the Acquisition of INEAT

Astek strengthens its position in the e-commerce and digital experience sector with the acquisition of INEAT The Astek Group announces the acquisition of the French group INEAT, a specialist in digital experience and e-commerce. With 300 employees in France, China and Canada, INEAT achieves a turnover of 22 million euros. Thanks to this acquisition, Astek is strengthening its geographical footprint in several key regions of the world. In France, the Group gathers now more than 200 employees in Lille area, and is…

Smartling Announces Integration with Adobe Experience Manager as a Cloud Service

Smartling, the #1 rated enterprise translation management system, announced an all new integration with Adobe Experience Manager As A Cloud Service. The integration enables mutual customers to leverage Smartling’s powerful translation management system, visual context translation interface, and language translation solutions. Marketing Technology News: FedEx to Acquire ShopRunner to Expand E-Commerce Capabilities This new integration represents Smartling’s ongoing commitment to Adobe Experience Manager (AEM) customers…

Cognigy and Telekom Partner on Conversational AI

Cognigy, a global leader in Conversational AI, and Telekom, a leading telecommunications provider, announced a new partnership aimed at improving the customer journey through greater automation in customer service. With its Conversational AI Suite, Telekom offers artificial intelligence (AI) solutions individually tailored to customer concerns in collaboration with leading technology partners. Marketing Technology News: FedEx to Acquire ShopRunner to Expand E-Commerce Capabilities “Our AI solutions support the customer…

RichRelevance Announces New Shopify Connector

RichRelevance, a leader in AI-driven digital experience personalization, announced an out-of-the-box integration of their personalization suite with Shopify eCommerce Platform. The integration will help sophisticated Shopify Plus merchants to accelerate their digital journey by using RichRelevance's best-in-class personalization. Marketing Technology News: Springbot Acquires Matcha Offering a full suite of solutions across content, offers, recommendations, and search, customers can start personalizing their Shopify…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Cisco (Customer Experience), ProProfs (CRM), Sitecore (Experience Management), GetAccept (Sales Enablement), and Amdocs (Digital Experience). Cisco To Acquire IMImobile Cisco and IMImobile PLC announced that they have reached an agreement on the terms of a recommended cash offer pursuant to which Cisco will pay 595 pence per share in exchange for each share of IMImobile, or an…

IBM and Air Canada Partner to Transform the Aeroplan Loyalty Program

New cloud-based web and mobile experience offers Aeroplan members more personalization, flexibility, and intuitive design IBM Canada announced its collaboration with Air Canada, the country's largest airline, on the recently launched Aeroplan program, which includes a new web and mobile digital experience, designed and built in partnership with IBM. IBM iX, the business design arm of IBM Services, began this project with Air Canada in February 2020. With a combined team of IBM designers, developers and consultants,…

MarTech Interview with Nick Boyle, Vice President Asia at Sitecore

"Today, customers demand a CX that shows them that the brand knows them well and understands their preferences. In order to meet this demand, businesses will need to be able to create personalised experiences." Hi Nick, please tell us about your role at Sitecore and how your role changed in the last 6-8 months at the onset of the COVID-19 crisis? I’m currently the Regional Vice President, Asia at Sitecore. I lead our presence in the region with the goal of helping businesses and government agencies elevate the digital…

MetaCX and Valuize Launch Co.Lab

MetaCX, the pioneer in a new outcomes-based approach for managing the customer lifecycle, and Valuize, the leading consulting partner to B2B SaaS companies seeking to build and operationalize customer lifecycle strategies based on measurable value, announced Co.Lab, a joint innovation offering for B2B SaaS revenue and customer leaders. Co.Lab helps B2B SaaS companies define a strategy and build a working prototype of their future-state customer lifecycle with an outcomes-based approach to selling and success centered on a…

New Industry Research: “97% of Businesses Say Improving Digital Experience for Users Is a Priority, but 71% Doesn’t Know Where…

Amplitude, the leader in Product Intelligence, announced the results of a global survey that measures businesses' attitudes and approaches for building digital products and experiences. In this study, conducted by Adience, C-level executives, VPs, directors, and managers overseeing business and product teams were surveyed to understand how businesses are adapting to their digital-first reality. The report finds companies that haven't embraced Product Intelligence as a business growth strategy are leaving revenue on the…

TechBytes with Kevin Cochrane, SVP of Product Marketing, Acquia

Tell us about the Martech consolidation and compliance goals for 2021. More than ever, marketing and IT leaders need to navigate not only accelerating demands for digital transformation but also the ever-changing regulatory requirements around consumer data protection and privacy.  This is a further accelerant to the need to consolidate the number of vendors in a company’s martech stack, and there will be an unprecedented collaboration between the CISO and the CMO around the proper use of customer data. The CDP wars have…