Digital Experience Strategy Critical for B2B Marketing Success Finds Report by ON24

Survey of high-performing B2B marketing teams uncovers that online audience engagement is imperative for revenue growth The highest-performing B2B marketing organizations all have one thing in common: an unrelenting focus on digital experience. That's the major finding in the newly released report, "Experiences Everywhere," based on research by ON24 and Heinz Marketing. Marketing Technology News: Ricoh Spins out Vecnos to Focus on Consumer 360-Degree Camera Segment "Now more than ever before, businesses with the…

Contentful Releases App Framework: the New Standard for Assembling Digital Experience Platforms

Today’s most innovative companies assemble their DXP, rather than buying a one-size-fits-all suite Contentful, the global leader in headless content management, announced its App Framework — the new standard for companies to build a best-in-class digital experience stack, as opposed to buying a monolithic suite. This approach has been validated by Gartner, which found a 28-point preference for a stack over an integrated suite. Brands that assemble their own stacks maximize flexibility and agility to deliver digital…

Media Alert: Adobe Named a Leader in 2020 Gartner Magic Quadrant for Digital Experience Platforms

Adobe Named a Leader for Third Year in a Row; Positioned Furthest for Completeness of Vision Adobe announced it has been positioned by Gartner, Inc. as a Leader in the 2020 "Magic Quadrant for Digital Experience Platforms” research report. Adobe was one of 14 vendors evaluated in the report. For the third consecutive year, Adobe placed furthest in the Leaders quadrant for completeness of vision. According to Gartner, “A digital experience platform (DXP) is an integrated and cohesive piece of technology designed…

Sitecore Recognized for Third Year in a Row as a Leader in 2020 Gartner Magic Quadrant for Digital Experience Platforms

Sitecore®, the global leader in digital experience management software, today announced that the company has once again been positioned as a Leader in Gartner's Magic Quadrant for Digital Experience Platforms. The report evaluated 14 vendors and Sitecore was positioned in the Leaders quadrant based on the ability to execute and completeness of vision. Sitecore Experience Platform™ (XP) was assessed as part of the company's evaluation. Gartner defines a Digital Experience Platform (DXP) as "an integrated and cohesive piece…

Episerver Recognized as a Leader for First Time in Gartner Magic Quadrant for Digital Experience Platforms

Episerver Improves Its Positioning on Ability to Execute Axis Compared to Previous Years Episerver™, the customer-centric digital experience company, is recognized as a Leader in the just-published Gartner Magic Quadrant for Digital Experience Platforms™. This recognition marks Episerver's first-time placement in the Leaders quadrant of this independent analyst report. The news comes on the heels of three major Q4 2019 announcements with the acquisition of personalization and analytics company Idio™, the hiring of CEO…

Liferay Named a Leader in the 2020 Gartner Magic Quadrant for Digital Experience Platforms

Liferay Recognized as a Leader in the Gartner Magic Quadrant for Digital Experience Platforms for Tenth Time Liferay, Inc., which makes software that helps companies create digital experiences on web, mobile, and connected devices, announced that Gartner has recognized the company as a Leader in the 2020 Magic Quadrant for Digital Experience Platforms. In the report, Liferay is positioned in the Magic Quadrant among a field of 14 vendors based on its completeness of vision and ability to execute. Liferay Digital Experience…

Acquia Named a Leader in Gartner’s 2020 Magic Quadrant for Digital Experience Platforms

Acquia Among 14 Companies Evaluated on their Ability to Execute and Completeness of Vision Acquia announced it was named a Leader by Gartner, Inc. in the 2020 Magic Quadrant for Digital Experience Platforms. This report evaluated 14 vendors, and Acquia was positioned in the Leaders quadrant based on its ability to execute and completeness of vision. According to Gartner, “Customers’ growing expectations for digital experiences make DXP adoption an urgent necessity for global organizations, but the market is fragmented…

ON24 Rapidly Accelerates Growth as It Becomes Marketers’ Go-to Digital Experience Platform

Company has best quarter ever as marketers transform their revenue growth strategies with ON24's data-rich digital experiences Marketing is evolving from transactional outbound tactics into holistic, audience-first experiences -- in fact, SiriusDecisions finds that audience-centricity is the number one factor for successful B2B marketing. That's why more and more businesses are turning to ON24 to transform their marketing strategy through data-rich webinars and content experiences that create engagement, deliver data, find…

J.D. Power Launches Inaugural Digital Experience Intelligence Benchmark of More Than 750 Brands

Digital Intelligence Benchmark Analyzes the Digital Experience Design of Public-Facing Websites Across Financial Services, Insurance, Tech, Media & Telcom, Home Improvement, Healthcare, Travel and Utilities With an estimated 49% of total U.S. retail sales influenced by digital touchpoints, customer experience is dictated by variables like website content, ease-of-use, page speed and search engine optimization. To get a better sense of which brands are getting the digital formula just right and to establish best…

Telecom Fiji Revolutionizes Digital Experience With Oracle

Telecom Fiji Limited Teams up With Oracle Communications to Modernize Customer Engagement and Speed Delivery of New Products and Services to Customers As the telecommunications industry rapidly advances toward a 5G world, digital disruptors are challenging communication service providers’ (CSPs) traditional business models and customer relationships. To address this challenge, Telecom Fiji Limited (Telecom) is looking to Oracle to better serve their customers, orchestrate memorable events, and develop new revenue streams.…

Contentsquare, Worldwide Leader Of Digital Experience Analytics, Grew 200% In 2019

Continues Global Momentum, Named 2020 BIG Innovation Winner After raising $120 million since 2017, and following the acquisitions of Clicktale and Pricing Assistant, digital experience analytics leader Contentsquare announced record results for the full year 2019. For its vision and accomplishments, the company has been named a 2020 BIG Innovation Award winner by the Business Intelligence Group. "The digital experience analytics industry is growing at a rapid pace and Contentsquare is leading the way. Our company had…

Adobe Appoints Anil Chakravarthy as Executive Vice President and General Manager of Its Digital Experience Business

Accomplished Enterprise Executive to Lead Adobe’s Digital Experience Business Adobe announced the appointment of Anil Chakravarthy as executive vice president and general manager, Digital Experience. In this role, Chakravarthy will lead Adobe’s Digital Experience business, reporting directly to Adobe president and CEO Shantanu Narayen. “Adobe is the clear leader in the exploding Customer Experience Management category, and I cannot think of a more exceptional and experienced candidate than Anil to drive Adobe’s Digital…

Aiqudo Voice Platform To Power Digital Experience in BYTON’S Electric Vehicles

Aiqudo, a voice technology pioneer, announced ahead of CES 2020 a partnership with premium electric vehicle manufacturer BYTON, bringing the power of Aiqudo’s Voice AI platform to BYTON cars. Aiqudo’s Voice to Action(R) platform will enable interacting with your favorite apps on your mobile phone hands-free while driving, seamlessly integrating with BYTON’s unique Digital Experience. Aiqudo’s industry-leading Voice AI platform will voice-enable actions in native apps within the BYTON ecosystem as well as intelligently…

Can a Content Management System Bridge the Digital Experience Divide?

In recent years, one term has seemingly come to dominate discussions surrounding online businesses — digital experience. And just like a decade ago, when IT and Marketing departments still debated who should edit the website, optimize for search engines and manage customer databases, the digital experience is causing a similar rift within companies. The latest research from Magnolia has revealed that 60% of marketers feel they should be in charge of digital experience, while 72% of IT professionals believe it should fall…

SAP Commerce Cloud and Minsait’s Onesait Hospitality Suite Improve Digital Experiences for Travelers

SAP SE and digital transformation consultancy Minsait, a division of Indra, announced the integration of Minsait’s Onesait Hospitality suite into the travel accelerator for the SAP Commerce Cloud solution to enable hotel chains to better serve travelers with new products and services available in a single commerce system across various channels, such as mobile, social or websites. Marketing Technology News: Where Do Marketing Teams Fail with Customer Experience Efforts? “Tourists today want to conveniently reserve their…

Confirmit Announces AI-Driven Digital Experience Solutions

Confirmit has announced a tranche of new features to its Confirmit Horizons platform. Together, they provide a seamless digital experience that delivers richer insights from Customer Experience and research programmes. The latest innovations simplify the challenges of understanding and acting on digital feedback. The major developments include new partnerships with Brandwatch and Tealium, a new Digital Feedback module for easily configuring web and app intercepts, and enhanced, AI-driven text analytics. This combination…

Accenture Interactive Positioned as a Leader in Independent Research Report on Global Digital Experience Agencies

Accenture Interactive has been named a Leader in the latest research report on global digital experience agencies from Forrester Research Inc., a leading research and global advisory firm. “Experience has shifted from something one department feels responsible for to the mission and purpose of entire organizations. We believe this latest Forrester report is a testament to the strategic imperative of experience transformation for organizations today.” The report, titled “The Forrester Wave™: Global Digital Experience…

WP Engine Is Now Australia’s Largest WordPress Digital Experience Platform Provider

Doubles Number of ANZ Agency Partners While Ramping Investment in Australia’s Local and WordPress Communities WP Engine, the WordPress Digital Experience Platform (DXP), announced it is now the largest WordPress DXP in Australia and New Zealand (ANZ). As part of that growth, WP Engine’s customer base is now over 4,000 and the number of Australian and New Zealand (ANZ)-based agencies in the company’s Agency Partner Program (APP), the largest in WordPress, doubled its growth year-over-year. ANZ customers leveraging WP…

Q2 Holdings Announces Q2 Human-Digital Experience on Salesforce AppExchange, the World’s Leading Enterprise Cloud Marketplace

Q2 Holdings, Inc., a leading provider of digital transformation solutions for banking and lending, announced it has launched Q2 Human-Digital Experience (Q2 HDX) on Salesforce AppExchange. Q2 HDX allows financial institutions (FIs) to deliver outstanding account holder service and experiences by merging digital and in-person interactions into one interface within the Financial Services Cloud, the world’s No. 1 customer relationship management (CRM) tool for financial services. “Q2 HDX is an important addition to…

Contentstack Announces $31.5 Million in Series A Funding to Deliver Personalized, Omnichannel Digital Experiences

Led by Insight Partners, the funding will be used to extend Contentstack's position from core content infrastructure to a digital experience platform, accelerating digital transformation for companies of all sizes Contentstack, the headless CMS pioneer and enterprise Digital Experience Platform, announced $31.5 million in Series A funding led by Insight Partners with participation from existing backers Illuminate Ventures and GingerBread Capital. Teddie Wardi, Managing Director at Insight, will join Contentstack's Board of…