ShipBob Joins Shopify Plus as Certified App Partner for Order Fulfillment & Ecommerce Shipping

Brands with Shopify Plus stores can automate fulfillment through the ShipBob integration and partnership. ShipBob, the leading global cloud-based logistics platform for small and medium-sized businesses, today announced it achieved official Shopify Plus Certified App Partner status. With hundreds of Shopify Plus merchants already shipping millions of orders through ShipBob's fulfillment network, becoming an official certified partner will deepen the relationship and open up ShipBob's advanced technology and customization…

TrueCommerce Expands its Executive Team to Power the Next Stage of its Global Growth

TrueCommerce, a global provider of trading partner connectivity, integration and unified commerce solutions, has announced the expansion of its leadership team with three new executive appointments. Todd Johnson has been appointed as President and Chief Operating Officer, Peter Spellman as Chief Technology Officer, and Andrew Porter as Executive Vice President, General Counsel and Corporate Secretary. “There are exciting opportunities ahead for TrueCommerce as we are expanding to new markets and adding new solutions to…

WeCommerce Appoints Alex Persson as President

WeCommerce Holdings Ltd. is pleased to announce the appointment of Alex Persson as President. Marketing Technology News: FTD Puts the Customer at the Center of Its Digital Transformation With FullStory “Alex's outstanding investing and leadership experience will amplify our acquisition process and help unlock WeCommerce's next stage of growth.” “We are very excited for Alex to advance to President of WeCommerce," said Chief Executive Officer Chris Sparling. “Alex's outstanding investing and leadership experience…

Nutrisystem Delivered to Your Door Campaign Named Campaign of the Year, Ecommerce in the Adweek Performance Marketing Awards

Nutrisystem, the preeminent direct-to-consumer nutrition and weight management brand, announced today that its Delivered to Your Door campaign has been named Campaign of the Year, Ecommerce in the inaugural Adweek Performance Marketing Awards. The Adweek Performance Marketing Awards recognize the year's best campaigns and top executives who created results-driven targeted marketing that rose above the rest with strategies and innovation to deliver a lead, click or sale. The marketers embody the…

Optify Launches New Optical Omni Channel eCommerce & Marketing Platform for Prescription Frames & Lenses

Optify is targeted software designed to increase the value of an optometrist’s #1 asset - prescription eyewear frames & lenses With marketplaces changing for all industries, and customer needs shifting increasingly online, Optify introduces the world’s most comprehensive e-commerce software designed specifically with Optometrists in mind. Marketing Technology News: Amplifi Acquires Award-Winning Comma Group to Expand European Capabilities While there are over 30,000 Optometrists in the United States, and…

Yotpo Raises $230 Million to Deliver Its eCommerce Marketing Platform, Giving Brands Maximum Marketing Firepower in an eCommerce-First World

Yotpo announced today that it raised $230 million in Series F funding. With its largest investment round to date, Yotpo aims to deliver the foundation for its all-in-one eCommerce marketing platform, designed to give brands an unparalleled ability to stand out and retain customers in the hyper-competitive world of eCommerce. "We have always believed that eCommerce would become the dominant form of shopping, but 2020 was an incredible acceleration. The eCommerce arena is the most important place to be. Everyone is…

Incubeta Acquires Ecommerce Agency Groundswell

Leading Digital Marketing Group, Incubeta today announced it has acquired ecommerce experts, Groundswell. The acquisition of the Belfast-based company will expand Incubeta’s reach to ecommerce clients worldwide. Groundswell, founded in 2017, brings with it customers including STATSports, The Pro’s Closet, and WiggleCRC, among others. Marketing Technology News: Roku’s Active Live Streaming Video Membership Grew Significantly Post-Quibi Shutdown “This acquisition fits squarely within Incubeta’s strategy of acquiring…

New Data From Gladly Highlights Changing Customer Service Expectations Amid eCommerce Explosion; Nearly A Third Of Customers’ Service Needs…

Annual Customer Expectations Report Details Where Brands are Succeeding – and Failing – in Driving Revenue and Consumer Loyalty Gladly, the customer service platform that helps brands deliver a more personalized customer experience, released its fifth annual Customer Expectations Report today, revealing what today’s consumer wants from brands, especially when shopping online. According to the data, while 83% of customers will spend more money with brands that deliver great online customer service, nearly a third of…

VERB Partners With Vlad Kachur, Top Social Media Influencer for Small Businesses and Entrepreneurs, to Drive Awareness of Livestream…

Verb Technology Company, Inc. , a rapidly emerging market leader in business-focused interactive video sales and marketing tools, including livestream ecommerce, CRM, and content management applications, today announced that it has partnered with leading social media influencer Vlad Kachur to increase awareness of verbTEAMS, the Company’s powerful and easy-to-use livestream ecommerce sales and marketing tool to support entrepreneurs and small- and medium-sized businesses (SMBs). With more than 140,000 subscribers, Mr.…

WeCommerce Signs Definitive Agreement to Acquire Stamped for up to US$110 Million

Adds a leading provider of reviews, ratings, loyalty and rewards programs for merchants in the Shopify partner ecosystem and offers an attractive platform for growth Aligns with WeCommerce’s strategy to start, buy and invest in businesses in the Shopify partner ecosystem Majority of the combined business’ revenue expected to be recurring subscription revenue US$85 million upfront consideration, comprising US$75 million in cash and US$10 million in common shares of WeCommerce Upfront cash…

Haptik Announces Launch of Buzzo: Voice Assistant for eCommerce

One of the world's largest conversational AI companies announces new product to serve e-commerce brands globally Buzzo is a multilingual voice assistant enabling better search, discovery and purchase for e-commerce websites and apps First implementation is for JioMart - one of India's largest grocery platforms with more than 3 million orders a month Jio Haptik Technologies Limited, a subsidiary of Reliance Jio Platforms, announced the launch of its new product Buzzo, an AI-powered voice assistant to improve the digital…

NextRoll Hires New President for Its AdRoll Ecommerce Marketing Division

Former Brex and LinkedIn executive, Roli Saxena, brings SaaS expertise to marketing software and digital advertising business NextRoll, the marketing technology company delivering products for ambitious marketers to grow their business, announced Roli Saxena as its new President for the AdRoll division. Saxena will be focused on leveraging the company's deep roots in data and machine learning to drive adoption of the AdRoll Ecommerce Marketing Platform by direct-to-consumer (D2C) marketers. Ecommerce saw its biggest…

VERB to Offer Its Livestream eCommerce App Free to All Small Businesses in the U.S. Affected by the Pandemic

verbTEAMS, a powerful livestream ecommerce sales and marketing tool, can help small businesses, retailers, and entrepreneurs increase customer engagement and sales productivity in periods of extended remote work, social distancing, and pandemic related store closures VERB Technology Company, Inc., a rapidly emerging market leader in business-focused interactive video sales and marketing tools, including livestream ecommerce, CRM, and content management applications, announced that it is offering its LIVE STREAM ECOMMERCE…

Metazoa Optimizes Salesforce org Management Tool Snapshot for eCommerce Businesses

Leading Salesforce org management tool Metazoa Snapshot helps growing eCommerce businesses with complex Salesforce orgs    Metazoa, developers of the Salesforce ecosystem’s top software toolset for org management, today announced that Metazoa Snapshot has been optimized for eCommerce businesses. Metazoa Snapshot is the industry’s most comprehensive toolset for org management, technical debt removal, and more. “Because of the pandemic, eCommerce businesses of all sizes have experienced a major boom,” said Metazoa CEO…

GoDaddy Launches New WooCommerce Extensions for Managed WordPress Ecommerce Hosting

GoDaddy nearly doubles WordPress Ecommerce plugins available, including digital gift cards, Google Analytics Pro and Memberships, new product review improvements, and shipment options GoDaddy Inc., the company that empowers everyday entrepreneurs, announced a plugin bundle expansion for its Managed WordPress Ecommerce customers, featuring free access to a library of over 75 premium WooCommerce extensions. The new extensions come from GoDaddy's recent acquisition of SkyVerge, a leading WooCommerce product developer. The…

Dynamic Yield Improves eCommerce Sales with Deep Learning-Based Personalized Listing Pages

Solution uses a self-training ranking engine to dynamically transform static, one-size-fits-all listing pages into fully individualized experiences Dynamic Yield, the Experience Optimization platform, announced the introduction of its deep learning-based Ranking engine, allowing eCommerce brands to personalize their product listing pages (PLPs). Dynamic Yield has found – by working with global leading retailers for nearly a decade – that about 80% of users go through PLPs before making their final purchase. While…

Digital Media In-Housing Set for Growth as Match2One Launches Enhanced AI Programmatic SaaS Platform for Ecommerce Brands

Digital marketing teams within ecommerce and direct-to-consumer brands will be offered enhanced capability to in-house programmatic digital media campaigns, with the launch of a market-defining SaaS platform by Match2One. Match2One’s subscription platform is aimed at the growing number of mid-market ecommerce and DTC brands, aiming to drive growth through programmatic media investment. It enables in-house teams to avoid costly agency relationships and take direct control of high-performance optimisation technology.…

Ideoclick Extends Strategic Ecommerce Expertise Beyond Amazon to Include Leading Advertising Platforms Instacart, Walmart and Target

Single vendor solution now supports Amazon, Instacart, Walmart and Target for cohesive cross-platform online advertising strategies Ideoclick, Inc., the provider of the industry's leading e-commerce optimization platform, announced its strategic e-commerce expertise now extends beyond Amazon to include leading advertising platforms Instacart, Walmart and Target. The move will provide Ideoclick's customers with a single vendor advertising management solution and comprehensive, API-driven-view of digital performance across…

PepsiCo Chooses e.fundamentals to Power its Ecommerce Growth in Europe

e.fundamentals, the digital shelf analytics provider, announced a partnership with PepsiCo's, Inc. to power its eCommerce growth in Europe. The strategic partnership is designed to support PepsiCo with critical digital shelf performance analytics technology and best-in-class eCommerce expertise to deliver powerful intelligence for PepsiCo's brands in 10 different countries from across European and UK e-retail partners including France, Germany, Spain and the UK. The partnership empowers PepsiCo to use retailer category…

Eventgroove Launches Pathbreaking Integrated Platform for Events, Fundraisers, and Ecommerce

SaaS Platform Empowers Customers for Post-COVID Future of In-Person, Virtual, and Hybrid Events with Success Pricing Model Eventgroove—whose mission is to help its customers execute wildly successful events and fundraisers with less cost and hassle, all under the customer’s brand—announced the launch of their one-stop platform, which seamlessly integrates Eventgroove’s services for event management, fundraising, and ecommerce. The platform launch comes at a time when global enterprises and large nonprofits are planning…