Payability, the leading funding and payments platform for eCommerce sellers, announced that marketing leader and demand generation strategist Deidre Hudson will join the company as Vice President of Growth Marketing. In this newly created role, Ms. Hudson will drive new customer acquisition and expand the Payability brand. She will report to CEO Keith Smith. “As Payability continues its exponential growth, we feel fortunate to have such a creative and impactful leader join our team. Deidre brings us invaluable…

B2B buyers want digital tools supported by human sales reps, industry webinar reveals Customer experience is emerging as a top driver of growth and brand differentiation for B2B eCommerce merchants in the post-pandemic world, industry experts from eCommerce pioneer Oro conclude in a newly released webinar featuring global research and advisory leader Forrester. Enterprise buyers are increasingly expecting B2C-grade experiences across all stages of the purchasing journey, creating both challenges and opportunities for B2B…

Partnership to Drive Revenue, Email Conversion, and Revenue Growth with Robust Identification Capabilities for High-Converting Marketing Campaigns Wunderkind, the leading performance marketing channel that delivers one-to-one messages at scale, today announced the launch of a strategic integration with Klaviyo, a leading customer data and marketing automation platform that delivers more personalized experiences across owned-marketing channels. Marketing Technology News: GRUBBRR Unveils New Modern Interactive Headquarters…

Monaker Group, a technology solutions company building a digital business ecosystem for digital advertisers, consumers, video gamers and travelers, reported today that it has received the required formal regulatory approval from the Office of the Commissioner of Financial Institutions of Puerto Rico (OCIF) to proceed with its previously announced acquisition of 57.6 percent of International Financial Enterprise Bank (IFEB), a global financial institution headquartered in San Juan, Puerto Rico. Marketing Technology News:…

Acquisition To Accelerate Growth by Adding Significant B2C Expertise and Platinum Klaviyo Partner SmartBug Media® — a leading Intelligent Inbound® marketing agency that assists businesses in generating leads, increasing awareness, and building brand loyalty through inbound marketing, digital strategy, design, marketing automation, revenue operations and public relations — today announced that it has acquired Worth eCommerce, a digital marketing agency that provides sophisticated email and SMS marketing campaign services to…

Kenshoo, a global leader in market intelligence, media activation and measurement technology, announces it is rebranding as Skai on the heels of massive investments into e-commerce, retail and data intelligence and the acquisition of Signals Analytics, a pioneer in AI-powered analytics for market intelligence. Sooner than anticipated, E-commerce and Direct-to-Consumer (D2C) business models have become the primary storefront for brand and consumer interaction, with estimates of five years of progress having occurred in…

The new integration combines influencer and purchase data to deliver profound customer insights, identifies high-value brand ambassadors with precise sales tracking of promotional codes for superior ROI while integrating influencer and affiliate marketing campaigns. Upfluence Software, the only all-in-one SaaS firm that helps brands and agencies identify, contact, manage and analyze their influencers at scale, announced today it now integrates with WooCommerce. Offering influencer discovery in its large…

The ubiquity of eCommerce is anything but another story. The large players—Amazon, Walmart, Alibaba, and others have been quickly extending over the most recent couple of years. The COVID-19 circumstance, notwithstanding, has sped up the development of this accommodation development for companies of each size. What The Pandemic Has Meant for Ecommerce? In March 2020, a large part of the world went into lockdown, compelling numerous companies to briefly close down. As of this composition, urban communities are…

ZW Data Action Technologies, Inc., an integrated Internet advertising, precision marketing, data analytics and enhanced value-added blockchain services provider serving enterprise clients, today announced that its wholly-owned subsidiary ChinaNet Online (Guangdong) Technology Co., Ltd. was authorized as an advertising service provider for KOLs and Ecommerce in 2021 by Tencent Holdings Ltd, a leading provider of Internet value added services in China (SEHK: 00700) (“Tencent”). Tencent serves over 1.2 billion users for their…

PeakActivity, a digital consulting and implementation company, announced the launch of its new sister company, RevCommerce. While PeakActivity will continue to deliver a wide range of digital solutions for their clients, RevCommerce will focus entirely on its new headless e-commerce product. Nearly five years in the making, RevCommerce began when a few PeakActivity clients were seeking a better e-commerce experience for their customers. Some had already invested heavily in e-commerce or content management systems, but…

Search filter and product search have been a critical aspect of any eCommerce website especially for B2B resellers where the product requirements are definitive and varied. The conventional search filter process allows the users to choose from multiple parameters stacked at a particular UI location on the online store making it a long and cumbersome process. The algorithm leverages a tagging mechanism or text search which makes it complicated and time-taking for eCommerce companies. The new era of artificial intelligence…

Astound Commerce, Capgemini, BVA, Zehner, Gorilla Group, and Others Recognized in Yotpo's Premier Partner Tier Yotpo, a leading eCommerce marketing platform, has announced a new partner program designed to deepen relationships within Yotpo's partner community and encourage them to unlock more advanced benefits for their business and their clients. The program will power merchant success by providing Yotpo's agency and service partners the value and support needed to build amazing eCommerce experiences. Marketing…

 74% of brands audited presented sub-standard online content, putting their purchase funnels at risk Jellyfish, digital marketing partner to the world's leading brands (i.e., Samsung, Uber, Nestle, Deckers, Spotify, and eBay), announced today the findings from their Winning the Ecommerce Content Race: A Jellyfish Insights Report. The report focuses on the top 100 retailers in the U.S., representing categories ranging from home improvement and fashion to sporting goods and electronics. The insights highlight…

One year after its launch, autoRetouch - the AI-powered image editing platform - announces its commercial editing technology has now expanded to include all retail products including consumer electronics, furniture, shoes and other consumer goods. The platform is also now available as a plug-in via Shopify’s App Store for all merchants using the platform to host their ecommerce stores. This follows autoRetouch’s recent win as Most Promising Startup at the international Cloud Awards. Marketing Technology News: Avatier…

ResponseCRM, an industry-leading CRM direct marketing automation and eCommerce solution provider, announced that the ResponseCRM eCommerce solution was named a 2021 SIIA CODiE Award finalist. Finalists represent the best products, technologies, and services in software, information and business technology. ResponseCRM makes it easy to sell products and services online. ResponseCRM blends cutting-edge technology, such as split-URL testing to maximize eCommerce conversion rates, and powerful integrations with advanced…

Bridgeline Digital, Inc. (NASDAQ: BLIN), a provider of cloud-based Marketing Technology software, announced today that it entered into an agreement to acquire Hawksearch, the intelligent product search and recommendation engine. Hawksearch’s AI-powered technology helps online retailers engage customers and convert more sales with personalized site search and intelligent recommendations that connect customers with hyper-relevant products and boost online revenue. Marketing Technology News: MarTech Interview with Sean…

flexEngage, a global leader in dynamic receipt and transactional communications, today announces a partnership with world leading retail media technology company, CitrusAd. Through this partnership, retailers will be able to leverage the CitrusAd network to monetize and personalize their digital receipts and transactional ecommerce messages. Marketing Technology News: MarTech Interview with Adam Cason, Vice President, Global and Strategic Alliances at Futurex “flexEngage offers a fresh new take to receipt…

Easy to access and set up, LiveHive's unique SaaS platform solution combines the power of gamification, artificial intelligence, machine learning, and neuroeconomics to enable the creation of effective gamified marketing campaigns Leveraging the power of gamification, artificial intelligence, machine learning, and neuroeconomics, Live Hive, an innovative Colorado-based company, has introduced a unique SaaS platform solution to help unlock the potential of ecommerce and mobile gaming for many small to medium enterprises…

Coveo, a leader in AI-powered relevance platforms that transform search, recommendations, and personalization within digital experiences, announced it will host the 2021 Special Interest Group on Information Retrieval (SIGIR) eCom Data Challenge, leading efforts to further ecommerce research. The SIGIR eCom Data Challenge has previously been hosted by industry behemoths including Rakuten and eBay, and is the world’s top venue for industry practitioners and researchers interested in information retrieval and AI applied to…

Omnisend, the email and SMS marketing automation platform built for ecommerce businesses, is celebrating Earth Day by partnering with GiveNKind to reduce ecommerce waste. The new partnership encourages ecommerce brands to donate unused inventory to nonprofit organizations. U.S. businesses interested in the program, whether once or on a recurring basis, can submit an application and work with GiveNKind to identify nonprofits in their own regions of operation. GiveNKind’s current roster of nonprofits, which totals 355,…