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ecommerce

PriceFlux Launches Advanced Pricing Automation Tool for Online Retailers

As the ecommerce industry is flourishing, in the context of the pandemic crisis, analytics and automation software company PriceFlux is launching a new technology, created to help online retailers automate their pricing strategy in real time, in accordance with their market strategy. "Online stores are among the businesses that flourished during the Covid-19 situation and we have received great insights from ecommerce businesses regarding the need to implement new automation tools and pricing solutions, meant to help the…

StrikeTru Launches PIM Integration App: Get To Market Fast With The Akeneo PIM Connector For BigCommerce

StrikeTru, a digital services firm, unveils a native SaaS app for online retailers to manage and sync all product data from Akeneo PIM to the BigCommerce platform. This fast integration connector will enable BigCommerce users to easily manage their product catalog in Akeneo PIM and manipulate high volumes of complex product information; including product categories, supply chain, marketing, other attributes, lists of values, product variants, product images, and SEO information, to start delivering high-quality product data…

How Website Intelligence Increases Search Conversion Rate and Community Engagement

Searchspring, a provider of intelligent site search and merchandising solutions for online retailers, announced Hat Club has boosted their search conversion rate after implementing Searchspring’s Search & Autocomplete and Category Merchandising solutions. As a lifestyle brand, Hat Club has tapped into headwear culture through storytelling and community engagement. Marketing Technology News: Signavio Selects Conga to Optimise the Approval Cycle "Other brands can be quite polished and cold in their imagery. When we do…

VERB Announces Inclusion in Russell Microcap Index

VERB Technology Company, Inc., a leader in business-focused interactive video Livestream eCommerce and Webinar, CRM, marketing, and sales enablement applications, has announced that it has been added to the Russell Microcap® Index as part of the 2020 Russell indexes annual reconstitution. Marketing Technology News: Sapiens Partners With Quadient to Enhance Digital Engagement Membership in the Russell Microcap® Index, which remains in place for one year, means automatic inclusion in the appropriate growth and value style…

Smart & Final Deploys Hypersonix’s AI-Driven Analytics

Cloud platform optimizes e-commerce and in-store capabilities for California retailer Smart & Final is rolling out Hypersonix’s AI-driven analytics platform to support the company’s enterprise analytics and digital transformation initiatives. The two companies started working together sixty days ago on a successful pilot program. With this announcement, Smart & Final officially joins a handful of early adopters in the grocery and consumer-commerce industries turning to the innovative company to help navigate the…

Scalefast Raises $22 Million Series B Round to Lead Future of Direct-to-Consumer eCommerce

Digital commerce solution raises Series B from investment partners Xplorer Capital, Stereo Capital, FJLabs, Benhamou Global Venture and Crédit Mutuel Equity Scalefast, a Los Angeles-based digital commerce solution that is changing the way brands do direct-to-consumer (DTC) eCommerce, has raised a $22 million Series B funding round. Scalefast plans to use this funding to expand its team, footprint and product offering to further support existing and new customers. Marketing Technology News: Veteran Retail Tech…

PayPro Global Bridges eCommerce and CRM with the New Advanced Salesforce Connector for Slimware Utilities

Leading eCommerce solutions provider PayPro Global creates an eCommerce and CRM bridge with its new advanced Salesforce connector for Slimware Utilities PayPro Global, the leading full-service eCommerce solutions provider, today announced the launch of its next-generation, highly-integrated Salesforce connector. Bridging eCommerce and CRM, the new tool is being implemented first by Slimware Utilities and creates a connected experience between online purchasing and customer relationship management. Marketing Technology…

Wix Launches Extended eCommerce Solution

Wix.com, Ltd., the leader in website creation, announced today the launch of an extended eCommerce solution. The new Wix eCommerce solution provides merchants, entrepreneurs and retail brands of all sizes must-have features like customizable branded storefronts and carts, multi-channel sales, hassle-free dropshipping, native payment processing at competitive rates with Wix Payments, professional analytics and report creation, extensive shipping and fulfillment capabilities, and more. The extended eCommerce solution can be…

Guidefitter Hires Ian Jackson as Vice President of Marketing

Guidefitter, the industry network for professional outdoor guides and outfitters and leading influencer marketing platform for hunting, fishing and related outdoor brands, today announced that Ian Jackson has joined the company as Vice President of Marketing. Jackson comes to Guidefitter from PopSockets, where he most recently led ecommerce and digital marketing taking them to a record sales year in 2019 and transitioning the company from a viral product into an established name positioned to redefine the mobile…

Searchspring Named BigCommerce Certified Technology Partner

Searchspring’s intelligent site search and merchandising solutions boost conversions and average order value (AOV) for online retailers Searchspring today picks up the BigCommerce Certified Technology Partner badge, unlocking access to the company’s search, merchandising, and analytics platform for more than 60,000 BigCommerce customers. BigCommerce store merchandisers can now access Searchspring directly through the BigCommerce App Marketplace, and deploy and maintain it without reliance on a development team. The platform…

Kibo Delivers Scalable Performance Through 800% Surge in Demand for AMMEX PPE

Medical glove manufacturer seamlessly served current and new clients through COVID-19 Kibo, a leader in cloud commerce, successfully scaled ecommerce operations by 800% during a surge in COVID-19-related demand for AMMEX, a seller and distributor of medical and industrial grade disposable gloves. AMMEX had no online ecommerce just two years ago, and has worked with Kibo to implement a flexible ecommerce solution for current and new clients that could easily adapt to changes in demand. That plan was tested to the extreme…

Retail Ecommerce Veterans Haase, Lopez & Cheyney Join CitrusAd Amidst Accelerated Demand for Digital Retail Media

Big Hiring Wave at CitrusAd Brings New CRO, VP Solutions Architect and Global SVP of Sales CitrusAd continues to grow its presence and leadership team. Three of the most recent hires are industry veterans David Haase, Christian Lopez and Sean Cheyney. All three have extensive experience in bolstering ecommerce websites with media revenue for retailers and ROAS for advertisers. Marketing Technology News: Zeta Launches Enhanced Marketing Analytics and Insights Solution The recent surge in demand for digital…

MarTech Interview with Jim Benton, CEO at Chorus.ai

"Purchasing and interactive decisions made on mobile apps and online will be largely determined by the quality of the digital experience in 2020 and beyond." Hi Jim, from Sales to becoming a CEO-- How did you plan your transition through the Dotcom era to the modern AI era? Starting my career with AT&T provided a great foundation for my future as I was able to work alongside innovative startups in Silicon Valley selling AT&T's new eCommerce and Interactive solutions products. During this time I actually won a…

Poq Reveals How New Apple Announcement Is a Game-Changer for Ecommerce Apps

Poq has shared how Apple's World Wide Developer Conference (WWDC) 2020 announcement on Monday could revolutionise retail apps. The app commerce company claims that the updates Apple is planning to introduce will be a game-changer for retailers, making it easier for shoppers to find, use and interact with a retailer's app. Marketing Technology News: Victory Square Portfolio Company FansUnite Announces Merger with Askott Entertainment What do the six key updates mean for retailers and brands? App Clips: Apple…

Israel’s Retail Innovation Club Unveils New Technologies to Get Brick & Mortar Stores Back on Track Following COVID Lockdown

Israel has leveraged technology to overcome the current health crisis, with different innovative solutions that track the spread of the coronavirus. This tech allowed the country to build models and intervene rapidly when necessary before communities and health facilities were overwhelmed. Now that schools, offices and shops are going back to "the new normal", the country's retailers also turned to tech and innovation to revitalize their businesses. Marketing Technology News: Victory Square Portfolio Company FansUnite…

PunchOut2Go Partners With Liferay

PunchOut2Go is a global B2B integration company specializing in connecting commerce business platforms with eProcurement spend management and enterprise resource planning applications, allowing companies around the world to streamline purchasing processes and transact electronically. Harnessing the power of the cloud, PunchOut2Go’s flexible iPaaS technology seamlessly links business applications to automate the flow of purchasing data and reduces integration complexities for PunchOut catalogs, electronic purchase orders,…

BigCommerce Provides Dedicated Technical Account Manager to Americaneagle.com

Americaneagle.com is one of just a few partners with this advantage, giving customers exclusive access to dedicated BigCommerce support Americaneagle.com, a full-service, global digital agency, has just strengthened its strategic alliance with one of its top partners. Leading SaaS-based ecommerce platform, BigCommerce is now providing additional support to Americaneagle.com through a dedicated Technical Account Manager (TAM). With this TAM and Americaneagle.com's Elite Partner status, agency clients that are on…

Viant’s Adelphic Releases Analysis of Ecommerce Acceleration

New Whitepaper Highlights how COVID-19 has Accelerated Online Shopping and how Marketers can Better Reach Shoppers With an Omnichannel Approach Adelphic, Viant's omnichannel demand-side platform, today released its "Behind the Rise of Ecommerce in America" whitepaper, highlighting what ecommerce marketers need to know about lasting online shopping trends in the wake of COVID-19. As online shopping accelerates, this paper delves into the marketing tactics ecommerce brands can employ to succeed in such a crowded…

CloudEngage Acquires Seattle-based AnswerDash, Expanding Personalization Capabilities

Personalization company further expands its offerings by welcoming an industry leader in customer support and sales enablement CloudEngage, the world's most intuitive web personalization platform, announced the acquisition of AnswerDash, a leading provider of AI powered self-service support and ecommerce solutions. "We saw a terrific fit here," said Paul Wagner, CloudEngage CEO. "Our platform provides rich customer data insights and real-time personalization across multiple channels. AnswerDash has a proven track…

Avalara Expands Partnership with BigCommerce

Avalara, Inc., a leading provider of cloud-based tax compliance automation for businesses of all sizes, announced that it has expanded its partnership with BigCommerce, a leading open SaaS ecommerce platforms for fast-growing and established brands. With the new agreement, Avalara is the preferred partner providing BigCommerce customers with a portfolio of solutions to solve their tax compliance needs. The expanded partnership will provide all BigCommerce customers with access to new Avalara products, as well as Avalara’s…