Browsing Tag

ecommerce

Unbounce Study Finds in a Year of Negative News, Negativity Didn’t Convert For Marketers

Study analyzed trends from 264 million visits to 44,000 landing pages that culminated in over 33 million conversions Findings included: Traffic surged across all but three of 16 industries analyzed An increased use of negative emotional language coincided with lower conversions across multiple industries including ecommerce, fitness & nutrition and home improvement Traffic to fitness pages increased almost 125% but positive and encouraging language consistently converted better than tough love…

Arc XP Releases New state-of-the-Art eCommerce Experience

Arc XP today announces the launch of its state-of-the-art eCommerce platform, Arc Commerce, which equips brand marketers with the tools and capabilities to build deeper relationships with consumers through brand storytelling and drive omnichannel revenue goals. The Golden State Warriors and the Chase Center will be the first customer to leverage Arc Commerce to launch a new hospitality marketplace called SuiteXchange. Marketing Technology News: Amdocs Selected By Fastweb For The Modernization Of Its Operations Support…

Dynamic Yield Wins Two 2021 Top Rated Awards From TrustRadius

Recognition represents third consecutive year as a leader in both A/B Testing and eCommerce Personalization Dynamic Yield, the Experience Optimization platform, today announced that TrustRadius, the most trusted review site for business technology, has recognized the company with two 2021 Top Rated awards in A/B Testing and eCommerce Personalization. This marks the third consecutive year Dynamic Yield has been distinguished as a leader in both categories and follows its recent receipt of two 2021 “Best of”…

Tiger Pistol Named Finalist in Four Categories for the 13th Annual Shorty Awards

Tiger Pistol Shortlisted for Best Local Campaign, Best Localization Campaign, Best Real Estate Campaign, and Best Retail & eCommerce Campaign Tiger Pistol, the only collaborative advertising™ platform that makes high performance social advertising simple and scalable for brands and their channel partners, has announced it has been named a finalist in the 13th annual Shorty Awards in four categories. The Shorty Awards is an international competition honoring brands, agencies and organizations for their innovative work on…

Wayflyer Grows Australian Business with New Investments, Partnerships

Revenue-based financing platform collaborating with country’s leading digital marketing and payments providers to serve fast-growing eCommerce sector Wayflyer, an eCommerce revenue-based financing and marketing analytics platform, announced plans to expand its presence in Australia through new hires and investments in the country’s rapidly growing small to medium-sized eCommerce businesses and Direct-to-Consumer (DTC) brands. The company will significantly increase staffing at its current Alexandria, Sydney-based office to…

WPP Named a Leader in Commerce Services

Report cites WPP’s strength and higher client satisfaction in commerce strategy, emerging commerce touchpoints and commerce experiences compared to other providers evaluated WPP has been named a Leader among commerce services providers by Forrester Research, Inc. Marketing Technology News: SuiteCentric Ranks No. 62 on Inc. Magazine’s List of California’s Fastest-Growing Private… “companies seeking help with their commerce transformation should look for service providers that: offer a full set of…

Shift7 Digital Outlines Smart Strategies to Help Brands Continue to Accelerate Their Digital Business Coming Out of COVID-19

As the one-year mark of COVID-19 becomes a reality, many businesses are shifting focus to what doing business will look like in a post-pandemic world. Today, Shift7 Digital, the modern digital agency for manufacturers, is sharing insights on how manufacturers can put their best foot forward and keep the momentum in digital they’ve built over the past year. The must-have nature of digital marketing, specifically a strong ecommerce presence, became impossible to ignore virtually overnight this time last year and Shift7 has…

David Bell on Expected Changes to Digital Marketing in the Next Decade

David Bell is a former Professor of Wharton School of Business and a recognized expert in consumer investing, eCommerce, Branding, Digital Marketing, and Entrepreneurship. Today, he operates as a professional consumer investor in New York City. David Bell has earned a glowing reputation for his thought leadership in multi-channel marketing, digital retail, and the future of digital branding. We sat down with Dr. Bell to hear his thoughts on the future of digital marketing. Here’s what we learned. David Bell, former…

Absolute Web and Searchspring Partner to Launch a New Module to Enhance Personalization With Magento 2

Together, Absolute Web and Searchspring developed a new open-source, data-tracking module that allows retailers to quickly personalize their store's online shopping experience, even after implementation Absolute Web, a Magento Solutions partner and full-service eCommerce agency in Miami, Florida, and Los Angeles, California, has partnered with Searchspring, a site search and merchandising platform for online stores, to develop a new module to enhance personalization on Magento 2 stores. Marketing Technology News: Cloud…

Veriff Appoints Duncan Steblyna as VP of Product

Duncan Steblyna joins the leading global identity verification (IDV) provider Veriff as its new VP of Product. Steblyna brings more than a decade of product development and strategy experience to his new role, where he will be leading Veriff's product team through its next phase of rapid growth, meeting the rising demand from customers for reliable identity verification solutions. Marketing Technology News: Former Kantar Media Global CEO Andy Brown Joins TVSquared as Executive Advisor " The growing concerns around…

Omnisend Ranked As One of Europe’s Fastest-Growing Companies by Financial Times

Omnisend, the email and SMS marketing automation platform built for ecommerce brands, has been recognized in Financial Times' FT 1000 as one of Europe’s fastest-growing companies, placing number 87 in its debut appearance on the list. In addition, Omnisend was recognized as the fastest-growing ecommerce technology company in Europe with a compound annual growth rate of 146.2%. The FT 1000 shows 1,000 European companies that achieved the highest percentage growth in revenues between 2016 and 2019. " Omnisend made the FT…

Coveo Research Finds Lack of Online Relevance Costing Revenue, Impeding Customer Service, Overwhelming Employees, Turning off Shoppers

Coveo, a leader in relevance platforms that transform search, recommendations, and personalization, today announced its inaugural Relevance Report, which showed that satisfactory customer experience hinges on the ability to provide one thing: relevance. “Digital technologies have driven sky high online expectations, and the situation is only getting more challenging for brands. Relevance, convenience, and simplicity are now not only expected, but demanded,” said Louis Têtu, CEO and Chairman at Coveo. “In the post-pandemic…

Postscript Raises $35M to Fuel the Future of Customer Communication via SMS

Greylock leads Series B; Customers earned $500M in attributed revenue in 2020 Postscript, the leading text message marketing platform for Shopify stores, announced today a new round of Series B funding of $35 million. This round of funding was led by Greylock, with participation from YC Continuity Fund, OpenView, and others. In addition, Postscript welcomes Sarah Guo and Mike Duboe, Partners at Greylock, to the Board. Marketing Technology News: Auth0 Names Jameeka Green Aaron as Chief Information Security Officer…

Haptik Announces Launch of Buzzo: Voice Assistant for eCommerce

One of the world's largest conversational AI companies announces new product to serve e-commerce brands globally Buzzo is a multilingual voice assistant enabling better search, discovery and purchase for e-commerce websites and apps First implementation is for JioMart - one of India's largest grocery platforms with more than 3 million orders a month Jio Haptik Technologies Limited, a subsidiary of Reliance Jio Platforms, announced the launch of its new product Buzzo, an AI-powered voice assistant to improve the digital…

Emotive Raises $50 Million Series B; Accelerates Growth of Conversational Text Message Platform

- Adds Murat Bicer, General Partner at CRV, to Board of Directors; Expands C-Suite with the Hiring of Adam Waid as Chief Customer Officer and Oleg Pylnev as Chief Technology Officer - Explosive 466% year-over-year growth; Opens New Offices Boston and Atlanta with plans to triple workforce in 2021 Emotive, the first and only conversational text message platform for eCommerce brands, announced that it has closed a Series B funding round of $50 million led by CRV, bringing the company's valuation to $400 million. Other…

Nexcess Launches StoreBuilder for WooCommerce to Get Sellers Online Smarter and Faster

Nexcess, a leader in Open Source Digital Commerce, announced the launch of StoreBuilder - an intelligent, no-code eCommerce solution that quickly delivers compelling and customized online stores that stand out from the crowd. The product was launched in response to skyrocketing eCommerce trends, fueled by new businesses moving online and requiring easy, smart store building solutions without the need for technical expertise or coding budget. StoreBuilder leverages the power of WooCommerce, the fastest growing eCommerce…

PopBox Asia Services Enhances its Delivery Process with Vonage

Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, has been chosen by PopBox Asia Services, an automated parcel locker service provider, to enhance its last-mile delivery process in Indonesia. PopBox Asia customers include ecommerce companies such as Lazada, Zalora, Herbalife, Blibli, FMCG brands such as Coca-Cola, Indofood, and courier companies such as Pos Malaysia and Ninja Express, GDEx and many more. “We are seeing a rise in parcel deliveries especially during…

Dynamic Yield Improves eCommerce Sales with Deep Learning-Based Personalized Listing Pages

Solution uses a self-training ranking engine to dynamically transform static, one-size-fits-all listing pages into fully individualized experiences Dynamic Yield, the Experience Optimization platform, announced the introduction of its deep learning-based Ranking engine, allowing eCommerce brands to personalize their product listing pages (PLPs). Dynamic Yield has found – by working with global leading retailers for nearly a decade – that about 80% of users go through PLPs before making their final purchase. While…

Digital Media In-Housing Set for Growth as Match2One Launches Enhanced AI Programmatic SaaS Platform for Ecommerce Brands

Digital marketing teams within ecommerce and direct-to-consumer brands will be offered enhanced capability to in-house programmatic digital media campaigns, with the launch of a market-defining SaaS platform by Match2One. Match2One’s subscription platform is aimed at the growing number of mid-market ecommerce and DTC brands, aiming to drive growth through programmatic media investment. It enables in-house teams to avoid costly agency relationships and take direct control of high-performance optimisation technology.…

Accelerate360, LLC Launches ShopA360 Marketplace Delivering High-Demand Products

Accelerate360, LLC  announced the launch of their new business-to-business eCommerce marketplace allowing retail buyers and suppliers to facilitate and fulfill product discovery via a proprietary and secure platform. The platform will launch on February 17 at ShopA360.com. "ShopA360 provides online access to high-demand products for retailers and other businesses to discover and purchase products at a wholesale discount.," said Accelerate360 Chief Business Officer Trey Holder. "Businesses and retailers today are…