Browsing Tag

ecommerce

Google Cloud Launches Product Discovery Solutions for Retail, Bolstering Personalized Online Shopping

Built to be a fully integrated suite, Google Cloud's Product Discovery Solutions equip retailers with AI/ML-based technologies that deliver a smarter and more customized shopping experience for their customers Google Cloud announced the launch of Product Discovery Solutions for Retail, a suite of solutions built to help retailers around the globe enhance their ecommerce capabilities and deliver highly personalized consumer experiences in the first phase of their shopping journeys. With Google Cloud's Product Discovery…

Signifyd Accelerates Latin America’s Ecommerce Growth Potential As It Opens Regional Headquarters

Regional team will help LATAM enterprises boost ecommerce revenue and eliminate online fraud and consumer abuse Signifyd announced the opening of its Latin American headquarters, as the global Commerce Protection Platform provider accelerates its expansion in the region and widens its mission of increasing ecommerce conversion and eliminating fraud as a drag on retail revenue. Signifyd’s newest location will allow it to better serve its Latin American customer base while bringing its peerless fraud protection and…

Global Ecommerce Consumer Survey Compares Shopping Habits, Fraud Worries, Customer Experience Expectations

Sapio Research study conducted by ClearSale shows which consumers are most comfortable with cross-border shopping, most worried about online fraud, and most likely to abandon a merchant after a false decline International fraud protection leader ClearSale is pleased to release an extensive analysis of its five-country study on consumer attitudes commissioned from Sapio Research titled, 2021 Global Ecommerce Consumer Behavior Analysis. The analysis shows merchants how online shoppers in the U.S., U.K., Canada, Mexico and…

Katapult Announces Devjit Basu as Head of Product

Katapult, the leading provider of eCommerce point-of-sale ("POS") purchase options for nonprime US consumers,  announced that Devjit Basu has joined the organization as Head of Product. Basu will lead the product team to invent, define, build, and iterate on products that create new opportunities for retailers to capture a new customer segment. Basu has over ten years of experience in leading all aspects of product management including identifying market opportunities, defining product vision and roadmap, developing…

Bright Pattern Notes Companies Taking New Innovative Approaches to Customer Experience Since the COVID-19 Pandemic

In line with recent research from McKinsey and IBM, Bright Pattern sees companies finding smarter ways to operate, increasing digital and mobile channel adoption Bright Pattern, a leading provider of AI-powered cloud omnichannel contact center software, has seen new approaches taken to mitigate the recent challenges from COVID-19 and increased acceleration of innovative digital approaches to better serve customers. McKinsey recently reported that digital channel adoption was vaulted forward 5 years in a span of only 8 weeks…

The Evolution of B2B Consumer Preferences in 2021

B3B consumer preferences have changed forever. 2020 has been one for the record books with the global pandemic radically shifting the way buyers and sellers engage, maybe forever. Buyers had already begun showing a preference for digital channels, but the enforcement of global lockdowns procedures has only accelerated this trend. In fact, McKinsey reported that the U.S. eCommerce experienced ten years worth of growth in three months. So what are the implications of this shift to digital channels? Business leaders must…

Logiq Appoints Tech Industry Veteran, Lea Hickman, to Board of Directors

Logiq, Inc., a global provider of award-winning eCommerce and fintech solutions, has appointed Lea Hickman to its board of directors. As an independent director, her appointment increases the board to eight members, with five serving independently. Hickman is a seasoned technology product strategist with more than 25 years’ experience building and executing go-to-market strategies. She brings to Logiq an extensive record in successful strategy execution while serving in several senior level positions at top technology…

Furniture Retailer Selects Bridgeline’s Celebros Search to Power Their New eCommerce Website

Bridgeline Digital, Inc., a provider in cloud-based digital experience software, announced that a well-established furniture business in Ireland has selected Bridgeline's Celebros Search to power their new eCommerce site. The company will utilize Celebros to improve their site search and enhance the customer experience as they move into the eCommerce space. The longstanding family-owned company has a deep understanding of how to supply its customers with a high-quality furniture experience. Traditionally a business with…

Searchspring Rides Ecommerce Wave with Strategic Hire of Head of APAC, Kate Massey

Former JCurve Solutions CMO Will Drive APAC’s Go-To-Market Plans, As Searchspring Continues Global Expansion Searchspring, the global leader in ecommerce site search and merchandising, announced it has appointed industry leader Kate Massey to serve as Head of the Asia-Pacific region to drive the company’s growth in Australia, New Zealand (ANZ) and across Asia. Kate will oversee the day-to-day developments and accelerated growth of the Texas-based company in APAC to support retailers in leveraging the rapidly transforming…

Productsup Appoints Lisette Huyskamp as Senior Vice President of Marketing

Huyskamp will lead Productsup’s marketing team to grow its presence as a leading ecommerce data integration solution Productsup, the leading ecommerce data integration company, today announced the appointment of Lisette Huyskamp as the company’s Senior Vice President of Marketing. Huyskamp will be responsible for leading all global marketing functions, fine-tuning the company’s messaging framework, growing the marketing department, driving Productsup’s go-to-market strategies, and supporting overall business growth. She…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Okera (Analytics), Sayollo (Native & Programmatic Advertising), Searchlight Capital (Entertainment), Deck (eCommerce), to TaskUs (Customer Experience Management). Okera and Starburst Announce Strategic Partnership Okera and Starburst, the Presto Company, announced a strategic partnership to automate sensitive data discovery, security, and privacy protections, enabling secure data…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Vidy (Video), Hive9 (Marketing Segmentation), Docubay (Video), Esquire (eCommerce), to BBTV (Entertainment). Vidy Expands Decentralized Video Ad Network Vidy, the world’s first blockchain-powered decentralized video ad network, has launched its own crypto assets, called VidyCoin. When users play a video ad, they will be rewarded with VidyCoin, which can be used for buying goods in…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from SearchBlox (Customer Experience), Knotch (Content Intelligence), Coupang (eCommerce), Giift (Customer Engagement), Ubisoft (Videos). SearchBlox Introduces SearchAI SmartSuggest, Answers and Personalization SearchBlox introduced SearchAI SmartSuggest, SearchAI Answers, and SearchAI Personalization. “These new products use artificial intelligence to make search simultaneously smarter…

Coupang Dives into Video Streaming with Launch of Coupang Play

Coupang, one of Asia's largest eCommerce companies, added video streaming as its latest offering to WOW members with the launch of Coupang Play. At no additional cost, subscribers to Coupang's premium membership service will now be able to enjoy unlimited video streaming on top of existing benefits such as Rocket Fresh groceries, free shipping and returns, same-day delivery, and Dawn Delivery, which enables customers placing orders as late as midnight to receive their deliveries by 7 AM the next day. Currently, Coupang…

Advatix Hires Mike Indresano as CEO of Europe and SVP of Global Operations Strategy

Advatix onboarded Mike Indresano to lead the charge for expansion in Europe while also serving as SVP for Global Operations Strategy. Prior to joining Advatix, Mike served Walmart eCommerce as SVP of Operations Strategy. Before that at Amazon, Mike was VP of Amazon Transportation Services where he deployed Amazon's Middle Mile operations worldwide and made 7 days/week delivery possible. A logistics veteran, Mike also served as VP of Operations at FedEx SmartPost. Marketing Technology News: Thanx Powers Westfield…

MarTech Interview with Robin Bordoli, President at RollWorks

"Purchasing and interactive decisions made on mobile apps and online will be largely determined by the quality of the digital experience in 2020 and beyond." Can you tell us about the importance of B2B martech partnerships, like the one you just had with HubSpot? To understand the importance of RollWorks’ partnerships with HubSpot and Marketo, it’s necessary to step into the shoes of the modern marketer. If you can picture the iconic “The Scream” by Edvard Munch then you have an idea of what most modern marketers…

Digital River Unveils Three New Accelerator Programs for Brands to Quickly Build a Direct to Consumer Commerce Channel

Simply and affordably, brands can stand up an ecommerce store on their platform of choice in a matter of weeks Digital River, the most experienced global ecommerce enabler for established and fast-growing brands, unveiled three new accelerator programs created to help brands stand up a direct to consumer (D2C) commerce channel in as little as six weeks. With a global pandemic continuing to put pressure on retail, a D2C channel is vital to survive and grow. Using one of our three new solutions, brands can connect a front-end…

Syte Launches Hyper-Personalization Solution

Syte, the world's first product discovery platform, announced the official launch of its hyper-personalization solution to increase average order value and conversion rate for eCommerce brands and retailers globally. The proprietary technology combines visual AI with two powerful neural networks to identify and recommend the products most likely to convert in real-time. Marketing Technology News: Rajeev Singh Rathore Joins RingCentral as VP of Global Service Provider Partnerships "Retailers have always known that…

AfterShip Partners With Stallion Express

AfterShip, a leading shipping and tracking platform for top online retailers and Shopify stores, announced a partnership with Stallion Express, a Canadian shipment services provider for small and medium sized online retailers nationwide for their shipment domestically and internationally. The partnership enables the 8,000-strong eCommerce sellers using Stallion Express to provide proactive delivery updates to their shoppers and minimize customer services effort for WISMO (where is my order) enquiries. Research shows that…

Searchspring Announces the Creation of Strategic Client Advisory Board

New Council Brings Together Prominent Ecommerce Tech Leaders Across Six Companies to Help Drive Searchspring’s Platform Direction and Product Roadmap Searchspring, the leader in ecommerce site search and merchandising, announced the formation of a Client Advisory Board (CAB) that will help guide the company’s overall strategies and shape the future of product development. The 9-member group is comprised of current Searchspring clients and ecommerce industry leaders across six companies, including Lime Lush…