Former Home Depot, Wayfair, Google, RTIC Outdoors and Facebook executives building e-commerce ecosystem to put brands first

Cart.com announced the acquisition of AmeriCommerce, an enterprise e-commerce storefront software platform. With the acquisition of AmeriCommerce and three others, Cart.com will offer services across the e-commerce value chain—from ecommerce storefront software to fulfillment services to marketing services and automation—enabling brands of all sizes to move faster, grow larger and expand their e-commerce footprint.

Founded in 2005, AmeriCommerce will serve as the foundation of Cart.com’s e-commerce-as-a-service (ECaaS) platform. Today, AmeriCommerce facilitates more than $500 million in gross merchandise value, providing end-to-end online store services for nearly 3,000 customers. AmeriCommerce was previously acquired by Capital One before being bought back by management. Over the next two months, Cart.com will expand AmeriCommerce’s capabilities by adding new complementary products and services for its customers.

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“In today’s e-commerce landscape, merchants are constrained by complex and fragmented options, and large incumbent marketplaces that deliver great end-customer experience at the expense of entrepreneurs and small businesses. Cart.com will put power back in the hands of brands,” said Jim Jacobsen, Cart.com Chairman and co-founder.

Cart.com’s end-to-end integration enables brands to simplify their technology stack and refocus their efforts on their growth goals and mission. By bridging the gaps between systems that are currently isolated and disparate, the company is creating dollar and time efficiencies for brands and sellers.

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“Cart.com’s mission is to strengthen the relationship between brands and their customers by providing a one-stop service that will build and manage their ecommerce presence at a time when selling online is more important than ever. AmeriCommerce helps us achieve that goal with its robust storefront experience, which is one of the only options for multi-store functionality,” Jacobsen added.

The additional assets acquired that help build out Cart’s e-commerce marketing and logistics capabilities include Optimal Agency, a digital marketing agency founded by former Google and Facebook experts focused on driving effectiveness of digital ad spend for brands, and Spacecraft Brands, a creative studio that specializes in developing brand identities and websites for startups and high-growth companies. Other acquisitions include assets that will enable Cart.com to offer distribution and multi-channel sales capabilities to its customers.

“Most brands are unable or unwilling to sell on Amazon.com due to costly fees, pay-to-play policies and the fear of getting undercut by private label products. Our goal is to be a truly brand-driven ECaaS provider that accelerates online sales for any business, regardless of size,” said Omair Tariq, Cart.com co-founder and CEO. “With the acceleration of online shopping given the global pandemic, the need for an integrated, brand-focused e-commerce platform is ever increasing. Cart.com was created to help more companies succeed in their e-commerce journey.”

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