Deliveroo Partners With Button to Drive Incremental Sales

Button is dynamically targeting holdout groups across publishers on its Personalization API to measure the incrementality of new and existing Deliveroo orders at scale

Button, the leading mobile commerce technology company, announced that Deliveroo, the leading online food delivery company in Europe and Asia, has launched with Evolution™, Button’s product suite that provides industry-first personalization and intelligence products. These products are designed to give marketers the opportunity to spend smarter across their partnerships and affiliate traffic, conduct incrementality tests to better understand incremental return on ad spend (ROAS) across publishers, and increase sales.

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