Ebix, Inc., a leading international supplier of On-Demand software and E-commerce services to the insurance, financial, healthcare and e-learning industries, announced an integration with AnnuityNet, EbixExchange’s industry-leading order-entry solution for annuity transactions, and SIMON Markets LLC and SIMON Annuities and Insurance Services LLC (“SIMON”). Designed to optimize advisor experience through increased efficiency and reduction of compliance risk, AnnuityNet fully automates the annuity transaction, including automated calculation of suitability scores and transaction routing through compliance workflows. This innovative partnership promises to tap into new markets for annuity sales by seamlessly connecting wealth management advisors on SIMON’s cloud-based annuities platform to insurance carrier offerings, creating a simplified, end-to-end annuity sales experience.

Marketing Technology News: VUniverse Names Julie Rieger as Chief Executive Officer

“Ebix offers a powerful integration solution that supports the fast-paced connectivity needs of financial advisors in today’s world. We’re excited by the opportunity to partner with their team, streamline the wealth management experience for more advisors on our platform, and drive enhanced digital engagement for the annuities industry as a whole,” said Jason Broder, CEO of SIMON.

Ash Sawhney, President, Insurance Solutions North America at Ebix, added: “SIMON actively works to deliver an innovative, holistic experience for advisors, who guide clients through every stage of the wealth management process with a personalized approach and differentiated resources. We’re here to make that easier. Bringing Ebix’s integrated technology to SIMON supports their commitment to simplifying the often-complex demands of wealth management. This partnership and integrated solution give Ebix the ability to expand its reach in the market with new clients supporting both new business and inforce maintenance while increasing adoption with current clients.”

Marketing Technology News: IDStrong Warns Against Second Wave of Cyberattacks

SIMON specializes in an innovative, modern approach to education and analytics for structured investment and insurance solutions, delivering end-to-end education, marketplace, and lifecycle management so advisors can help clients accomplish their life and legacy goals. The AnnuityNet integration simplifies workflows for advisors utilizing annuities through SIMON’s insurtech platform.

Marketing Technology News: Ribbon Call Trust Delivers Advanced Identity Assurance, Validates Phone Calls and Combats Robocalls