Amdocs, a leading provider of software and services to communications and media companies, has expanded its agreement with Globe Telecom, one of the Philippines’ largest telecommunications providers, to revolutionize its online retail experience. As the Philippines transitions to the new normal and overcomes COVID-19 challenges, Amdocs powered by, in3D-Tech – a 3D software development company – and Globe joined forces to experiment with an innovative form of engagement for Globe’s online users. The pilot offers a virtual in-store experience leveraging 3D gaming aesthetics.

Entering an immersive virtual store of devices, Globe customers can now explore this 3D store using a joystick or a finger touch. They can explore available devices and associated plans and get redirected to the Globe website to complete their purchase of their desired plan, all while sitting at home. The 3D Store is embedded in Globe’s website and is currently targeting plan renewals in its pilot phase.

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“Globe is committed to meeting the complex and evolving needs of its customers by creating innovative digital experiences and delivering the best possible service,” said Karthik Krishna, Sr. Advisor – Digital Growth and Transformation, Globe. “With our strategic partner Amdocs, Globe has launched a 3D digital store to deliver a compelling experience to our customers while also ensuring greater post-paid subscriber loyalty.”

Gil Rosen, CMO of Amdocs and general manager of amdocs:next said, “Globe Telecom is a pioneer in the field of innovation and has always kept customer centricity at its core. We’re extremely pleased to have seized this opportunity to continue our long-standing, strategic relationship with Globe and create this highly differentiated, premier 3D retail experience for its customers.”

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