Grapevine Village, a wholly-owned subsidiary of Ideanomics Inc., has launched Grapevine Shops, a fully digital e-commerce storefront which showcases boutique innovative consumer brands.

Traditional brick and mortar stores are being displaced as more consumers take to shopping exclusively online via mobile devices, purchasing products promoted by their favorite creators on social media. Grapevine Shops allows consumers to seamlessly buy products featured in an influencer’s promoted posts through their phones.

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“One of the most popular trends in direct to consumer marketing is to leverage influencer content. Even behemoths such as Microsoft, Amazon, and Wal-Mart are starting to embrace this approach,” said Grapevine Village CEO, Kristen Standish. “We foresaw this emerging trend and invested in growing our influencer platform last year when we launched our initial brand partnerships. After a year in development, Grapevine Shops is poised to capitalize on this opportunity, to accelerate the reach of mission-driven brands, and build a community together with our fully integrated social media marketplace.”

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“I am very excited to work with Grapevine and other e-commerce entrepreneurs to build a strong community in the United States. Yang Lan Fashion, which represents that same spirit of caring and sharing, was one of the first brands on the platform, and I am pleased with its continued growth and evolution,” said media mogul Yang Lan, founder of Her Village and Yang Lan Fashion.

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