Paul J. Bailo, President of OrangeShine, Discusses the Role of B2B Marketplaces in Driving Global E-Commerce Growth

The consumer shift to online shopping has been a fact of commerce for nearly a decade now: e-commerce sales rose from $1.3 trillion in 2014 to just under $4.3 trillion in 2020, with a forecast close to $6.4 trillion in 2024. Despite the ongoing digitization in the enterprise world, B2B (business-to-business) transactions have been slower in transitioning online, but the trend is clearly observable and only expected to accelerate after the global coronavirus pandemic. "Against this background, B2B marketplaces are…

CommerceIQ Enables $100B E-commerce Grocery Market with Support for Amazon Fresh and Walmart

Award-Winning Platform Used by Top Consumer Brands Now Provides Real-Time, Retail-Aware E-commerce Advertising for Walmart and Amazon with Zip Code Level Insights for Amazon Fresh CommerceIQ, the leading e-commerce management platform provider, today announced new capabilities for Amazon Fresh and Walmart to help grocery brands win in one of the fastest growing segments of e-commerce projected to reach $100 billion this year. On the heels of launching omnichannel coverage for all major online retailers,…

Jebbit Launches Dynamic Product Feeds to Further Personalize Conversational E-Commerce

Jebbit launches Dynamic Product Feeds, a new feature enabling brands to upload their merchandise files to enhance their product match quizzes with personalized recommendations from their entire product catalog. Jebbit, the world’s first declared data platform, today announced the launch of Dynamic Product Feeds, a major step forward for its industry-leading marketing platform. The new feature enables brands to upload their merchandise files to enhance their product match quizzes with personalized…

Netcore Cloud’s Customer Engagement Platform Helps Vietnam E-commerce Major, Sendo, Boost Web And Mobile App Transactions By Over 51%

Netcore Cloud, the leading global full-stack martech company announced that Sendo, one of the leading e-commerce brands in Vietnam, has increased sales on their website and mobile app by over 51%, with its AI-led multi-channel customer engagement platform. Sendo is the largest home-grown Vietnamese e-commerce retailer and one of the top-10 online commerce platforms in Southeast Asia, connecting over 30 million buyers and 500,000 sellers nationwide. Marketing Technology News: AtScale Delivers “Live” Connection…

2021 Amazon Business B2B E-commerce in Evolution Report Highlights Gaps, Opportunities in E-Procurement Process

Amazon Business released the first 2021 B2B E-commerce in Evolution Report, which shares B2B trends and new insights from U.S. procurement professionals across industries and organizations of every size. For the report, which examines the rapid transformation B2B e-procurement has undergone in recent years, Amazon Business surveyed 250 B2B buyers and 250 B2B sellers who hold influential procurement roles across government, education, healthcare, and commercial industries in the U.S. This report also provides actionable…

SmartBug Media® Acquires Worth eCommerce, Adding High-Growth E-Commerce Marketing Business Unit

Acquisition To Accelerate Growth by Adding Significant B2C Expertise and Platinum Klaviyo Partner SmartBug Media® — a leading Intelligent Inbound® marketing agency that assists businesses in generating leads, increasing awareness, and building brand loyalty through inbound marketing, digital strategy, design, marketing automation, revenue operations and public relations — today announced that it has acquired Worth eCommerce, a digital marketing agency that provides sophisticated email and SMS marketing campaign services to…

Joy Spreader’s First Quarterly Results: Video E-commerce Business Soars 143.58%

On May 10, 2021, Joy Spreader (6988.HK), a MarTech company listed in Hong Kong, released the business update of the first quarter of 2021. According to the announcement, in the first quarter, Joy Spreader achieved revenue of HK$ 248 million, representing an increase of 33.26% over the same period last year, gross profit of HK$77.4 million, representing an increase of 64.16% over the same period last year, and gross profit margin of 31.16%, representing an increase of 5.87 percentages points as compared with the same period…

Online Spend Doubles, But The ‘Covid-19 Effect’ On E-commerce Won’t Be Permanent – LambdaTest report finds

As high streets and shops start to reopen across the UK, business leaders will need to adapt their approaches if they are to encourage a sustained footfall. LambdaTest, the browser testing platform, has today published the first in a series of data-driven reports that take a deep-dive look into consumer expectations of in-store and e-commerce experience. In a wide ranging survey of UK consumers*, LambdaTest reports that online spending surged in the twelve months since the start of the first Covid-19 lockdown, but any…

Flow Launches New Visual Identity to Support Growth for Cross-Border E-commerce

Flow, the premier cross-border e-commerce solution for brands and retailers, announced the launch of its new visual identity. The rebranding initiative reflects Flow’s position as the leading provider of flexible, frictionless cross-border e-commerce experiences for international consumers. “A little over a year ago, Flow raised $37 million in our Series B round of funding. And just a few months later, the entire world was disrupted by a global pandemic. We spent 2020 helping our international e-commerce clients…

ShopFluency Turns Numbers into Loyal Customers for E-commerce Companies

Online retailers experiencing remarkable growth using ShopFluency's data-driven customer profiles For E-commerce companies, the key to converting site visitors into loyal customers is always in the data. But one software solution stands out from the pack for its ability to make consumer data accessible, understandable, and valuable to online retailers. ShopFluency, a software solution that delivers fact-based, data-rich customer profiles, is empowering E-commerce companies with insights that support a chain-reaction…

Amber Engine and Junction AI Partner to Bring “Click-to-Deploy” Amazon Insights to E-Commerce Brands

Announces beta program for "Amber", an AI assistant that helps marketers create high-conversion product listings Amber Engine, the next generation product information management software for e-commerce, announced today that it has partnered with Junction AI to offer an AI-powered product data optimization tool for brands selling on Amazon. Marketing Technology News: Helium 10 Announces New Amazon Advertising Platform – Launches ‘Adtomic’ a… More marketing data is available now than ever before, from SEO analysis to…

TrovaPage Launches First Complete E-Commerce Service for Creators to Build Thriving Online Businesses

TrovaPage, a global and open Internet marketplace to empower the success of creators and small businesses, announced the launch of the first complete solution for people who want to build a successful business based on their talents and creativity. The TrovaPage Marketplace solution, which is available immediately for no upfront cost, has already been used by thousands of entrepreneurs to build, market, and bill for services, ranging from yoga instruction to guitar lessons, to small restaurants, to personalized astrology…

Emerald Launches Powerful B2B E-commerce Platform

Emerald Holding, Inc. announced the introduction of the new Digital Market technology platform (“Digital Market”) from the Company’s Elastic Suite division. Digital Market creates a powerful, standardized, single-platform approach to B2B e-commerce by offering 365-day access to product sourcing and ordering across a broad range of brands. This world-class B2B digital platform also provides a more streamlined and collaborative buyer/supplier experience at Emerald’s in-person events, including Outdoor Retailer and Surf Expo.…

Contentserv and OroCommerce Team Up to Deliver Dynamic B2B E-Commerce Experiences

Contentserv's new OroCommerce connector enables B2B e-commerce companies to accelerate time-to-market with tailored content Ermatingen, Switzerland / West Hollywood, USA - Contentserv, the global Product Experience platform provider, announced today an integration with OroCommerce, the comprehensive enterprise-grade open-source B2B e-commerce platform for mid-market and large commerce businesses. Contentserv introduced a new OroCommerce connector that enables B2B merchants to create a frictionless end-to-end process for…

Sidecar Releases E-commerce Advertising Industry Benchmarks For 2021

Sidecar's 2021 Benchmarks Report is the most comprehensive study yet of e-commerce advertising benchmarks for Google, Facebook, Instagram, and Amazon The global pandemic led to sweeping improvements in return on ad spend and reductions in cost per acquisition across primary ad platforms in 2020. That's according to Sidecar's 2021 Benchmarks Report, the company's new retail research that examined five digital advertising platforms and six key metrics across 16 retail segments. Now in its fifth year, the 2021 Benchmarks…

Maropost To Provide The Ultimate E-Commerce Solution By Acquiring Neto For $58 Million CAD

Toronto-based company with uniquely unified multichannel marketing automation platform acquires the Australian e-commerce platform, Neto, for 58 Million CAD. The acquisition of Neto by Maropost is one of the latest developments to come out in the e-commerce industry, as reported by Betakit in one of their more recent articles. Marketing Technology News: TigerGraph’s Graph + AI Summit 2021 to Feature 40+ Sessions, Live Workshops and Speakers from… Ross Andrew Paquette, the CEO, chairman, and founder of Maropost told…

E-commerce Content Powered By 1WorldSync Surpasses 1 Billion Impressions

Milestone coincides with a record year for global e-commerce sales and increasing consumer demand for a rich product content experience. 1WorldSync™, the leading provider of omnichannel product content solutions, announced today that below-the-fold, manufacturer-provided e-commerce content powered by its ContentCastä technology surpassed 1 billion product page impressions across its retail network in 2020 and early 2021, representing 40% growth over the previous period. Marketing Technology News: Yotta Extends…

Logiq Acquires Rebel AI To Bring E-commerce Growth To Brands And Agencies

Logiq, Inc, a global provider of award-winning e-commerce and fintech solutions, has acquired Rebel AI, an innovator in digital marketing solutions. Marketing Technology News: Clearbit Announces Ross Moser as New Chief Executive Officer The Rebel AI platform, which is to be named Logiq Digital Marketing, will enable small and medium-sized businesses (SMB) to more effectively compete against larger businesses for new customers. Through a simplified, easy-to-use platform, marketers will be able to advertise across popular…

TCM Accelerates E-commerce Success with Newly Acquired Influencer Marketing Tech

NinjaOutreach acquisition enables TCM-owned online stores to identify, target and engage millions of influencers on Twitter, Instagram, YouTube, TikTok and more Technology Commerce Management (TCM) today revealed the company has acquired NinjaOutreach, whose proprietary technology enables users to filter through millions of social media influencers in order to find the ones that most precisely reach targeted customers. This acquisition expands the rich technology portfolio TCM uses to maximize revenue and profits from its…

Martech Leader Maropost Acquires E-Commerce Platform Neto for $60M + Considerations

Combined Capabilities Will Allow Online Retailers to Scale Businesses To Any Size Maropost, North America's fastest growing marketing automation platform embraced by companies like Mercedes Benz, BioTrust, the New York Post and Shop.com, has acquired Neto, a global award-winning ecommerce platform used by over 3,000 retailers and wholesalers worldwide. By making its combined technologies available to their customers, the company is poised for leadership in the ecommerce marketing space. It will enable retailers around…