Author

Curt Larson

Curt Larson is VP of Product at Sharethrough, the leading global native advertising platform, helping publishers maximize revenue and brands earn meaningful attention by powering ads that fit into - rather than interrupt - the audience experience.

Native & Programmatic Advertising

The Rise of Outstream Video: From Fraud to Darling

Curt Larson Apr 5, 2017

As a format, outstream video has made a remarkable rise, coming out of nowhere to what is now an almost $1 billion market. Its journey from what was considered a few years ago to be a fraudulent selling practice to now being seen as a major…
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