IZEA Worldwide, Inc., the premier provider of influencer marketing technology, data, and services for leading brands announced the formation of Influence+United, the first global alliance of its kind.
Around the world, multinational companies have embraced Influencer Marketing in a way never seen before. However, true, global scale has eluded them… until now. Influence+United has brought together the top Influencer Marketing personnel around the world into a singular alliance.
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“IZEA created the very first influencer marketing platform in 2006 — spawning a new marketing category that has seen remarkable global growth and adoption,” said Ted Murphy, IZEA Chairman and Chief Executive Officer. “We are proud to stand shoulder to shoulder with our alliance partners to form another ‘industry-first’ initiative to create more opportunities for influencers and better outcomes for brands.”
Historically, Chief Marketing Officers have been hindered in their ability to receive cohesive multi-continent concepting, integrated strategy, and investment strategy – often having to waste time vetting and onboarding multiple vendors who lack the expertise and scalability required in the modern creator economy. Localized cultural nuances, language barriers, and contractual considerations are crucial considerations for each geography.
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The Influence+United alliance seeks to take the stress of globalization and streamline the entire executional journey — from proposal to results — for the world’s foremost companies. The alliance will serve as the easiest way to execute a unified influencer marketing campaign with trusted leaders who are localized in presence, but global in scope.
Serving as Charter Member, IZEA plans to formally welcome Influence+United partners in subsequent announcements. Details pertaining to those members will be made public through newswire, online press center, and company’s social media channels.
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