Influencer marketing

The coronavirus pandemic has impacted brands and businesses in ways that we’d never have expected, but with everyone forced to adapt, it has left business owners with no choice but to rationalize and re-think their budgets. Whether they’ve had to cut down, or change their focus, almost all companies will have been affected by the current economic influence of the world we are finding ourselves living in. Economic influence in 2021  As we enter lockdown 3.0, brands and businesses will once again be forced to…

An affordable, user-friendly option for influencers, brands, and agencies RockitBoost, announced the launch of their flagship product – a low-cost, easy-to-use influencer marketing platform designed for brands, influencers, and agencies. The innovative solution empowers brands and online sellers to quickly and easily share their product campaigns with influencers of all types, sizes, and niches. Marketing Technology News: Sectigo Launches Secure Partner Program RockitBoost is revolutionary because the…

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Vamp (Influencer Marketing), Firstlight Media (Entertainment), SocialSurvey (Customer Experience Management), Blu Digital Group (Entertainment), Discuss.io (Video Platforms). Vamp Kicks off 2021 With New TikTok Marketing Partnership Influencer marketing and social content platform, Vamp, has become an official Creative Marketing Partner of TikTok. This exciting partnership will…

Influencer marketing and social content platform, Vamp, has become an official Creative Marketing Partner of TikTok. This exciting partnership will support new and existing Vamp clients tapping into the powerful brand engagement and conversion opportunities on TikTok. Vamp’s community of creators generate engaging and creative content. In collaborating with them, brands can now create authentic, native content then amplify that into targeted ads, through TikTok’s suite of ad formats. These solutions give clients the…

IZEA Worldwide, Inc., the premier provider of influencer marketing technology, data, and services for leading brands  announced the appointment of Ryan Schram as the company’s President & Chief Operating Officer. Schram, who will celebrate his 10th year with the company in 2021, first joined the IZEA as Chief Marketing Officer in 2011 and was promoted to Chief Operating Officer in 2012. Schram will continue to report to IZEA Founder, Chairman, and CEO Ted Murphy as the company enters its next phase of growth. Marketing…

Ripple Street, the leading peer-to-peer marketing platform that matches brands with their ideal consumers, announced Alice Hawari as Vice President of Marketing. At Ripple Street, Hawari will focus on accelerating and enabling revenue growth by strengthening the company’s market position—from marketing strategy, branding, messaging and thought leadership to community development and product experiences. Through a data-driven lens, Hawari will be responsible for testing new channels and determining the ideal marketing mix for…

WPP and Latcha+Associates veteran enhances leadership team IZEA Worldwide, Inc., the premier provider of influencer marketing technology, data, and services for leading brands today announced the appointment of Katie Mellor as the company’s new Head of Client Services. Mellor will join IZEA’s Senior Staff and be responsible for leading a team of Campaign Management professionals and Creator Ecosystem consultants that interact with IZEA clients daily to drive strategic growth. Marketing Technology News: Deck Commerce…

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Upfluence (Influencer Marketing), Fanplayr (Customer Experience), Ipsos MMA (Predictive Analytics), Bigtincan (Sales Enablement), and Zoom (Unified Communications). SRDS Expands Footprint into Influencer Marketing Through Partnership with Upfluence Media planning and buying platform SRDS has expanded its footprint into influencer marketing through a partnership with influencer…

Media planning and buying platform SRDS has expanded its footprint into influencer marketing through a partnership with influencer marketing platform Upfluence. The alliance introduces newly added capabilities that create efficiencies for media buyers who are interested in incorporating influencers into campaigns. Through direct access to over four million influencers across all social platforms including Instagram, Facebook, YouTube, Twitch, Twitter, Pinterest, TikTok, and blogs, media buyers can more seamlessly plan and…

As legacy media like cable TV continue their decline, the digital media landscape is lush with opportunity for small and large influencers alike. The internet's billions of users are hungry for content and the accessibility of online platforms means not only is there something for everyone, but there is also an audience for every creator no matter how niche. The problem for influencers is finding their audiences in this massive digital ocean. For big name movie studios and independent YouTubers alike, companies like BBTV…

GRIN Seeks to Redefine Modern Influencer Marketing & Brand Advocacy GRIN, the leading influencer marketing software platform for direct-to-consumer (DTC) brands announced that it has closed $10 million in Series A funding led by e.ventures. A syndicate of some of the world's most successful ecommerce founders and operators also participated, including founders of MVMT, BVAccel, Liquid IV, Cuts Clothing and Ivory Ella. The round also had participation from existing investors including Bullpen Capital and LAUNCH fund.…

G2, the world’s largest tech marketplace for reviews and technology management, has officially added an Audience Intelligence category to the Winter 2021 report. In this, Audiense has been recognised as a cutting-edge tool for consumer insights and segmentation in the Tech space. The new category includes audience intelligence platforms that go a step further, using artificial intelligence and machine learning to analyze social data and provide businesses with deeper insights into their target audience’s interests,…

Popular Pays, a leading influencer marketing and content creation platform is excited to announce their integration with eCommerce software solution, Shopify. Shopify is the leading omni-channel commerce platform that enables business owners to design, run, and manage their store's sales channels ranging from web, mobile, social media, marketplaces, and brick-and-mortar.  Shopify currently powers over a million businesses in approximately 175 countries. Marketing Technology News: Validity Announces Expansion of…

The ANA announced the creation of the Influencer Marketing Advisory Board, a leadership community of senior-level marketers dedicated to helping ANA members and the industry at large optimize influencer marketing. The board’s top priority is the establishment of industry-wide standardized measurement definitions to address the variance across platforms and the inconsistent usage and reporting by different partners in the social media ecosystem. The Board also will seek to increase trust and transparency in influencer…

Deal Adds Exclusive Influencer Network and Atlanta-Based Team to MWW's Global Influencer Practice MWWPR, one of the world's leading independent public relations firms, has acquired social media and influencer marketing shop, Everywhere Agency to expand the depth and expertise of MWW's global digital influencer team. MWWPR made the acquisition as part of its ongoing investment in its influencer capabilities as a core integrated service offering. Everywhere is regarded as one of the pioneers in the space, known for finding…

HireInfluence, an award-winning influencer marketing agency, recently introduced its aggressive growth plans for 2021. The announcement coincided with an updated menu of services and a new look designed to grow their portfolio of enterprise clients. With offerings that now revolve around longer-term brand partnerships, refined campaign optimization methods, and enhanced analytics, HireInfluence is helping clients reach new heights in order to stand out from a saturated landscape. Seeking to shift brands to extended…

Interactive live video shopping provider Bambuser and award-winning Swedish watch and accessories brand Daniel Wellington, announced a global partnership to jointly launch and expand Live Video Shopping into new markets. Daniel Wellington and Bambuser, which both have their headquarters in Stockholm, are well known for their first-mover strategies and scalable business models. Now the companies are joining forces in a global partnership to roll out Live Video Shopping into new emerging markets with a strong social media…

Becomes most powerful solution for direct-to-consumer brands to scale influencer marketing Lumanu, the trusted technology to automate creator dark posting and audience sharing for direct-to-consumer (DTC) brands, announces its integration with GRIN; the #1 influencer marketing software solution for DTC brands. The unified offering becomes the most powerful solution for marketers investing in scaling influencer marketing with paid advertising to deliver best-in-class prospecting and retargeting CPAs. Marketing Technology…

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Salesforce (CRM), Bizzabo (Customer experience), Captiv8 ( Influencer Marketing), TeamSupport (Customer Support), and RingCentral (Unified Communications). Salesforce Signs Definitive Agreement to Acquire Slack Salesforce, the global leader in CRM, and Slack Technologies, Inc., the most innovative enterprise communications platform, have entered into a definitive agreement under…

Captiv8, the largest AI-powered, end-to-end influencer marketing software, and analytics platform, worked with Nielsen, a global leader in measurement and data analytics, to launch the first-ever Nielsen Influencer Brand Effect study in the US. As influencer marketing continues to grow, marketers have an increased demand to better understand results of influencer-led marketing campaigns. Recognizing this opportunity to further measure ROI and results, Captiv8 executed the first US-based Nielsen Influencer Brand Effect Study…