Influencer marketing

Community and competition: These are the two end-points of the new cultures to model influencer marketing strategies. Branded content marketing rulebooks are rewritten all over the world. The COVID-19 has completely disrupted the way marketers create content to engage and influence audience. Brands are leveraging influencers to croon their sentiments and connect with the audience through emotion-based engagements. This is the norm across Instagram, Twitter, TikTok, YouTube and every other popular content sharing and social…

The exclusive partnership will combine inventory data with influencer marketing initiatives for CPG companies worldwide ATLAS Technology Group, Inc.,  a data acquisition and analytics company helping consumer packaged goods (CPG) brands make better more informed decisions through Big Data, and Influential, the leading AI influencer technology Social Intelligence firm and an IBM Watson Developer Partner, today announced a strategic partnership to combine forces to drive streamlined decisions and develop key insights for…

Upfluence Software, the only all-in-one SaaS firm that helps brands and agencies identify, contact, manage and analyze their influencers at scale, announced the release of its new Brand Influence Reports. The new feature gives companies an edge by allowing them to monitor the social media strategies for their competition. The reports deliver empowering brand intelligence enabling better influencer marketing decisions and are a key resource for every influencer marketer. Marketing Technology News: Teads Launches Teads…

Captiv8 is pleased to formally announce two new additions to their leadership team: Stephanie Hoppe, Head of European Operations, and Saeyoung Cho, Head of Strategic Partnerships. Stephanie and Sae join as Captiv8's global demand for international influencer marketing services and software increases and its enterprise customer segment continues to grow. Based in London, Stephanie will lead strategy and direction for Captiv8's European operations which includes expansion into the UK, Germany, France, Switzerland,…

Public health campaign focused on disseminating critical COVID-19 messaging and safety precautions to Texas’ 29 million residents Markerly, an award-winning influencer marketing technology partner and platform, has been recognized by MediaPost as a 2020 OMMA Award winner for Online Marketing Excellence in the category of “Pharma/Health/Wellness: Campaign” for its work on the #HealthyTexas initiative during the global COVID-19 pandemic. Markerly conducted influencer marketing efforts on behalf of the Texas Department of…

Popular Pays, a leading influencer marketing & content creation platform, is excited to announce that Rishad Tobaccowala has joined their advisory board. Throughout his 40 year tenure in advertising, Rishad has been a leader in next-generation trends and technology. Most notably, he founded Starcom IP and Giant Step, led innovation at VivaKi, helped launch SMG Search, Denuo, and Play, and ultimately served as Chief Growth Officer and Chief Strategist of Publicis Groupe, the world's third largest communication firm…

Valassis, a Vericast business and the leader in marketing technology and consumer engagement, is defining and creating industry benchmarks with its newly introduced influencer marketing solution. Valassis influencer marketing programs drove a 64% higher engagement rate for awareness campaigns and 110% higher click-through rate for traffic campaigns based on 32 consumer packaged goods brands testing nearly 3,000 pieces of content. "Consumers want to interact with brands in a more experiential way, relying in part, on…

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from FayeBSG (CRM), Comscore (Analytics), CINC (AI/ML), W2O (Influencer Marketing), and Convey (E-commerce). FayeBSG Releases the Utilization Monitor for SugarCRM The Utilization Monitor for Sugar by FayeBSG provides actionable insight into how SugarCRM users are interacting with their CRM platform. With the Utilization Monitor, managers and supervisors can see real-time visual…

W2O, the leading independent provider of analytics-driven, technology-enabled marketing, and communications solutions, announced the acquisition of entertainment and influencer marketing agency starpower. The agency, which has offices in New York and Los Angeles, was founded in 2007 by lifelong friends Matthew Lalin and Jared Weiss. Since then, starpower has been a leader in influencer, celebrity, and entertainment marketing, creating innovative and unique partnerships backed by data-driven social strategies for brands…

Even fast-food is not selling like it used to in the Pre-COVID days -- that's the kind of challenge we are witnessing in retail sales.  It’s been an extraordinarily daunting year for the retail industry so far. With global consumers switching to online commerce platforms, retailers already had a tight noose around their existence. With COVID-19, things have only become much clearer as to where the future of retail actually lies. With every retailer scrambling to adapt to the daily changes in the pandemic conditions forcing…

Influence+United charter member, IZEA Worldwide, Inc., welcomed the leading influencer marketing company in Latin America, FLUVIP, to the fast-growing, global alliance. Founded in 2013 and headquartered in Bogota, Colombia, FLUVIP has a comprehensive footprint across the Latin American creator economy with offices in major advertising markets including Mexico City, Buenos Aires, Lima, Miami, Santiago, São Paulo, and Bogota. Trusted by over 800 brands, FLUVIP leverages machine learning and predictive intelligence to shape…

As the UK entered lockdown in March, fitness vlogger Joe Wicks instantly saw his YouTube channel become the go-to for the nation’s schoolchildren and their parents looking for their daily workout. Audio content is a great marketing resource. The national – and even international – popularity of The Body Coach was phenomenal, illustrating the potential power of influencers on our everyday lives. And yet, due to copyright issues, Wicks had to conduct his sessions without backing music, after George Ezra’s record label…

Consumers Weigh in on Impact From Pandemic and Connection to a Brand’s Values Valassis, a Vericast business and the leader in marketing technology and consumer engagement, released new proprietary consumer research, examining the increasing power of influencer marketing in today’s climate. Consumers’ changing patterns due to the pandemic and heightened awareness of social injustice and systemic inequality have resulted in new opportunities for brands to drive a connection with consumers. Since the beginning of the…

GRIN, the leading influencer marketing software solution for direct-to-consumer (DTC) brands, announces its newest e-commerce integration with industry giant, Salesforce Commerce Cloud. The new integration dramatically improves workflow and removes the need for marketers to rely on their e-commerce teams to get products to influencers, create coupon codes or affiliate links, and track revenue. This integration with Salesforce Commerce Cloud, and existing integrations with other e-commerce providers, further solidifies…

Triller, the only app to ever hit number 1 in 50 countries simultaneously and one of the fastest-growing apps in the world, has developed an innovative marketing media product which it believes will forever change the way brands buy marketing, only available on Triller. Dubbed Crosshype, the product allows influencer marketing to be bought with guaranteed views and a calculable CPM. Never before has an app been able to guarantee views on their platform while also allowing influencers to post across multiple other platforms,…

IZEA Worldwide, Inc., the premier provider of influencer marketing technology, data, and services for leading brands announced the formation of Influence+United, the first global alliance of its kind. Around the world, multinational companies have embraced Influencer Marketing in a way never seen before. However, true, global scale has eluded them… until now. Influence+United has brought together the top Influencer Marketing personnel around the world into a singular alliance. Marketing Technology News: SalesHood…

Influence+United charter member, IZEA Worldwide, Inc. welcomed the leading influencer marketing company in Europe, Buzzoole, to the fast-growing, global alliance. Founded in 2013 and headquartered in the growing tech center of Naples, Italy, Buzzoole serves over 850 European Union brand partners and boasts the largest opt-in community of more than 260,000 creators. Marketing Technology News: Okera Introduces Integration With Collibra Platform “With a population of nearly a half-billion people filled with rich and…

Tribe Dynamics, rated the #1 Easiest to Use influencer marketing platform on G2, has released survey results from over 60 brands and over 250 influencers in a new report that takes the pulse of the current influencer economy. Topics explored include the increased role of sponsorship in brand-influencer relationships, key strategies both brands and influencers are using to leverage rapidly growing social channels such as Instagram Stories and TikTok, and the impact of COVID-19 and global protests for racial justice on…

Leading influencer and content creation platform, Popular Pays is excited to announce the launch of TikTok Search. The proprietary tool allows brands to search from the largest database of TikTok influencers & creators including over 550,000 profiles. TikTok Search incorporates filters that range from the number of followers (starting at 5,000), average views, and average number of likes to make discovery quick and easy. Profiles that match a brand's needs can then be saved to make future activation seamless. "We love…

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from WPP (Customer Experience), Demandbase (Account-Based Marketing), Influsoft (Influencer Marketing), VanillaSoft (Sales Engagement), and Pegasystems  (Automation). WPP Acquires Velvet Consulting WPP announced that Wunderman Thompson has acquired Velvet Consulting, a leading French customer experience consultancy. By combining marketing, data science, and technology, Velvet Consulting…