When creating a seamless direct-to-consumer brand, building a MarTech stack that continually adds value to our customers’ experience while remaining …
Former IBM & Kony CTO Joins rewardStyle, the Leading Influencer Marketing Company
rewardStyle, the pioneer and leader in global influencer marketing, and company behind LIKEtoKNOW.it, the first-of-its-kind influencer-driven shopping app, is excited …
Matchmade Expands Its Influencer Marketing Platform to Help Millions of App Marketers, TikTok and Opera Amongst First Clients to Sign Up
The intelligent, data-driven influencer marketing platform continues its ambitious growth plans as it moves beyond games and gives app owners …
Socialbakers: Five Social Media Predictions for 2020
Socialbakers, the unified marketing platform for social media marketers, released its top social media predictions for 2020. According to Socialbakers, …
MarTech Interview with Evyenia Wilkins, VP Marketing at Traackr
"Sophisticated technology will continue to be an important part of managing a business." Could you tell us about your role …
Predictions Series: Top Five 2020 Marketing Trends to Budget for Now
With 2020 around the corner, it is time to start working on our Marketing strategies for the following year. But …
Reech Partners With Pinterest to Help Brands Collaborate With Pinterest Creators That Generated More Than 71 Billion Impressions in the Past 30 Days
Based on Reech Data, the Pinterest Creators Generated More Than 71 Billion Impressions in the past 30 Days Reech, the …
Company Growth Factors in 2019: Why Email Marketing is Important
What Marketing tools are you using to grow your business? If you’re not using email, you’re missing out on a …
Three Reasons to Start Planning Your Christmas Marketing Campaign Now
For many retailers, the upcoming festive season is the most lucrative time in their Marketing calendars. Not only are consumers …
AspireIQ Reveals 90% of Brands See Value of Repurposing Influencer Content in New Report
State of Influencer Marketing Report Indicates Marketers Are Growing More Sophisticated by Increasing Investment in Video, Shifting to Micro-Influencers, and …
Rakuten Marketing Named “Best Affiliate Network” at the 2019 International Performance Marketing Awards (IPMAs)
With a Total of Four Award Wins Throughout the Night, Rakuten Marketing’s Agile and Innovative Global Network Was on Full …
Fraud Finds Its Way To Influencer Marketing
Influencer Marketing has undoubtedly become an essential part of the Marketing mix for advertisers, with the industry on track to …
Accessory or Necessity? Here’s Why You Can No Longer Afford to Ignore Influencer Marketing
With media figureheads like Lynne Franks recently speaking out about the ‘burn-out’ in the Influencer Marketing world, many brands are …
Latest Rakuten Marketing Research Reveals Confidence in e-Commerce on the Rise Across APAC
Rakuten Marketing launched the second edition of their ‘APAC State of e-Commerce’ report, revealing some surprising insights into the region’s …
Is Your Content Marketing Strategy Driving Sales?
The proliferation of digital communications has made the world a noisy place. Marketers know full well to compete in the …
Dovetale Launches Tracking Pixels to Measure Influencer Marketing Performance and E-Commerce Conversion
Dovetale Is Transforming How Marketing Teams Track Influencer Marketing Performance and ROI Dovetale, a website to help marketing teams find …
Award-Winning Influencer Marketing Agency Unveils Brand New Look
A leading influencer marketing agency has undergone an exciting rebrand as its expertise in helping clients to reach the right …
Traackr Unveils New Influencer Discovery Capabilities to Evaluate Audience Quality and Brand Value Alignment
Influencer marketing platform debuts Audience Quality and Brand Values Match tools to help brands identify and assess influencers for campaigns …
Influencer Raises £3million Series A To Drive A New Era Of Creativity Globally Through Its Influencer Marketing Technology
Influencer, the leading influencer marketing platform, today announced it has closed £3million (± $3.6million) in Series A funding, deployed by …
TechBytes with Gary Warech, SVP at Comscore
Tell us about your role and the team/technology you handle at Comscore. I am the Senior Vice President, Comscore Brand …