2018 “State of the Creator Economy” Study Provides Deep Examination of Creators, Marketers, and Consumers As social media has moved …
Ipsos Acquires Synthesio Adding Social Listening Capabilities to Their Global Business
Ipsos Is a Seasoned Market Research and Opinion Business Worldwide. The Acquisition of Synthesio Gives the Company a Strong Edge …
What We Learned at DMEXCO 2018: Wedding Running Shoes and Dating Your Customer
We looked forward to DMEXCO 2018 in Cologne, Germany, with special excitement. Not only does Europe’s largest marketing conference take …
IGTV: A Window into the World of Instagram’s Mobile Users
Horizontal videos – out; vertical videos – in. The rise of Instagram TV (IGTV), Instagram’s vertical video platform sets the …
Pinterest and AspireIQ Collaborate to Expand Influencer Marketing Initiatives for Brands
AspireIQ Wants to Introduce Brands to Pinterest’s 250 Million+ Users Through Influencer Marketing AspireIQ (formerly Revfluence) announced that it would …
Five Things to Consider When Marketing to College Students
As an industry, we love to treat young people as mythical beasts whose motivations and desires must be deciphered through …
Content is The “Lion Factor” in Succeeding with ABM and Person-Based Marketing
The lion is as good as it hunts. The beauty and the strength wane as the hunt goes down. I …
Unmasking the State of Influence in Men’s Grooming
Friday, August 17 this year was National Men’s Grooming Day – a day when men can focus on their appearance …
Interview with Barbara Bates, CEO, Hotwire
"As a business leader who fully embraces technology advancements such as AI, I can't forget about the human element that …
Mynewsdesk Acquires Mention to Amplify Real-Time Web and Social Listening Capabilities
Today, Mynewsdesk has announced that it has acquired Mention, a marketing technology company for social media monitoring. This acquisition marks yet another step …
InfluencerDB Adds New Leaders to Its Sales and Marketing Team
New Global SVP of Sales and VP of Global Marketing Join InfluencerDB to Enhance Focus on Transparency & Data InfluencerDB, …
Interview with Janice Caston, VP Global Marketing, Toluna
"Today's marketing research platforms have evolved to provide a better quality of insights. This innovation has totally disqualified the idea …
B2B Brands, Stop Trying to Make B2C Happen
Everywhere you look, B2B businesses are urged to think more like their counterparts in the B2C space. We’ve seen article …
Frere Enterprises: The FTC’s Focus on Social Media Influencer Marketing Protects Consumers
Social media influencer marketing has become incredibly useful for brands looking to expand their online reach. It can also be …
Interview with Brendan Gahan, Founder, Epic Signal
"The opportunities that brands have today to surpass their competitors and be more targeted, efficient, and effective are at their …
Influencer Marketing… But Not as You Know It
It’s almost easy to promote a new lipstick, shoe or phone via influencers, it’s simple product placement right? As long …
Social Circle Professionalises Influencer Marketing with the Launch of the UK’s First Influencer Training Academy
The Free Social Circle Academy Provides In-Depth Education for Influencers, Helping to Make the Industry More Trustworthy and Transparent Influencer …
Carusele Now Optimizes Influencer Programs in Real Time Based on Live Sales Data
Program Driving Measurable Sales Lift from Influencer Marketing Carusele, a leading influencer marketing agency, announced a new optimization strategy for …
Interview with Arron Shepherd, Co-Founder and Chief Storyteller, The Goat Agency
"The most effective influencers have built their following slowly through creating amazing content that resonates with their engaged following." Tell …
Mavrck Releases New Fraud Detection Tools to Evaluate and Manage Influencer Marketing Risk
With influencer fraud becoming more and more prevalent, and as the industry continues to search for ways to address fraudulent …