Omnicom Public Relations Group (OPRG) announced the appointment of Erin Lanuti as Chief Innovation Officer. In this new position, Lanuti …
The Real Economic Losses from Influencer Fraud
If there was any doubt about the economic power of Influencer Marketing, then check out the SEC filing of the …
Canela Media Launches the World’s First Pure Play Multicultural Influencer Solution
Canela Media, a leading digital media technology company, announced the official launch of the first and only influencer solution dedicated …
TechBytes with Chris Bower, VP of Brand Partnerships at Fullscreen
Tell us about your role and the team/technology you handle at Fullscreen. As the VP of Brand Partnerships within the …
BEN Group Announces Record-Breaking Half Ahead of Shanghai Expansion
The Company’s Proprietary AI Proves a Key Success Driver for Brand Integrations Across All Entertainment Platforms BEN Group, Inc., the …
Dovetale Launches New Influencer Relationship Management Platform and Crosses 650 Customers Worldwide
Dovetale is Transforming How Marketing Teams Manage Their Influencer Programs Dovetale, a web-based influencer CRM, launches a first-of-its-kind custom database …
MarTech Interview with Pierre-Loic Assayag, CEO and Co-Founder at Traackr
"A brand has to genuinely be better than the alternatives and marketers have to be smarter than the competition." Tell …
Instagram #Ad Use Grew by 90% in the First Half of 2019
The Influencer Marketing company Buzzoole has released the results of its new research on the use of #ad on Instagram …
ACTIVATE Partners with Pinterest to Provide Deeper Influencer Analytics to Brands, Agencies & Media Companies
ACTIVATE, the leading end-to-end influencer marketing marketplace, has become an official Pinterest Partner. The partnership will allow for ACTIVATE’s marketplace …
True Influence InsightBase Named “Best Influencer Marketing Management Platform” in 2019 MarTech Breakthrough Awards Program
Prestigious Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World True Influence, the technology leader of …
TechBytes with Therese Little, Senior Sales Director at Traackr
June saw campaigns focused on Pride in every industry from beauty and fashion to enterprise technology - some landed with …
HireInfluence Challenges Brands to Be More Than Just Another #Ad
Global Agency Introduces New Vision and Branding to Coincide with Instagram’s Recent Shift in Audience Engagement Methods HireInfluence, a global …
Data Shows Influencer Marketing is on the up –Tools Are Needed to Empower Micro-Influencers
Micro-Influencers Need a Means to Start Monetizing Traffic with Tools That Allow Them to See All Websites That Have Affiliate …
Influencers Are Winning the Beauty Contest Across Southeast Asia
A New Study from Meltwater Explores How Social Media and Influencers Are Redefining the Way Beauty Shoppers in the Region …
Performance-To-Pay for Scaling Partner Marketing Programs
Affiliates and influencers are like athletes. At the end of the day, it’s all about how much they won (clicks …
TechBytes with Ilya Skripnik, VP of Marketing and Monetization at Gismart
Tell us about your journey to Gismart and your role now. I joined Gismart just two years ago, and at …
AdQuick Announces Max Polisar As Company’s New Chief Revenue Officer
Seasoned Digital Business Executive Joins Los Angeles Team to Accelerate Business Development and Sales Growth AdQuick.com, the first platform to …
TechBytes with Katie Paulsen, VP of Influencer Marketing at RhythmOne
Tell us about your role and the team/technology you handle at RhythmOne. As the VP of Influencer Marketing at RhythmInfluence, …
Influencer Marketing Is Maturing: Here’s What You Need to Know
Julius, a leading influencer marketing platform, recently published its State of Influencers Report 2019 in coordination with New York public …
Mobile Marketing Pioneer Isabel Rafferty Launches Canela Media
New Leading Digital Media Company Connects Brands to Multicultural Consumers at Scale Isabel Rafferty Wins Culture Marketing Council 2019 Rising …