Heartbeat, a marketing technology platform that connects brands with Millennial and Gen Z audiences has acquired Influencer Commerce company Iconery. …
Why Marketers Favor Press Release to Amplify their Content Marketing Reach
GoodFirms Survey Spotlights on the Advanced Link Building Tactics Leveraged by Digital Marketing Experts to Earn Backlinks and to Maintain …
Influencer Marketing Joins the Big Leagues by Becoming a Year-Round Approach According to New Linqia Report
66% of Marketers Surveyed Ran More Than Three Campaigns Last Year and 42% Have an Always-On Approach to Influencer Marketing …
CMC Study Shows Social Media Stars Cross Cultural Lines with Big Influence on All Teens and Millennials
King Bach, Lele Pons, Brent Rivera, Jordyn Woods…these are some of the top social media stars followed by teens, according …
Use of #Ad on Instagram Grew by 42% in 2018
The Influencer Marketing company Buzzoole has released the results of its new research on the use of #ad on Instagram …
Winners Announced at 2019 Influencer Marketing Awards
Over 270 Attended the Inaugural Awards Ceremony The Influencer Marketing Awards, championing the very best influencer marketing campaigns of the …
InfluencerDB Releases Highly Requested Campaigns Feature
Creates Pipeline for Brands to Easily Manage & Analyse Campaigns from Start to Finish; Identify Top Performing Partners InfluencerDB, …
Leading Influencer Marketing Platform Buzzoole Bolsters Global Growth with Senior Hires
Leading influencer marketing platform Buzzoole has added more strategic global firepower to its senior team with the appointments of Manola …
Marketing Technology Primer: Why Invest in Influencer Marketing?
The Fall of Old-School Advertising Has Given Rise to a New Form of Promotion, Which Is Now Influencer Marketing. Tapping …
Consumers Back ‘Honest Disclosure’ of Brand Partnerships as Instagram Ranks Top for Influencer Content
97% of Consumers Feel They Can Still Trust an Influencer Openly Partnered with a Brand A new global report compiled …
Linqia is the First Influencer Marketing Company to Offer a Complete Suite of Measurement Tools to Prove Effectiveness
The Linqia Intelligence Suite Includes Dynata, formerly Research Now SSI, for Ad Creative Impact, IRI for Sales Lift, Foursquare and …
Mavrck Enables Marketers to Scale Higher Quality Ratings and Reviews Through Expanded Influencer Marketing Campaigns
Mavrck, Digiday’s Best Influencer Marketing Platform of 2018, is helping marketers to more easily integrate proposals to influencers to generate …
Curacity Partners with CitizenNet to Turn Instagram into a Measurable, Revenue-Driving Platform for Hotels
Evolution of Influencer Marketing in the Travel Industry Curacity, a data analytics company serving the luxury hotel industry, announced that …
Buzzoole Launches Fraud Detection Tool for Influencer Marketing Based on Opt-In First-Party Instagram Data
In a bid to eradicate fraud from influencer marketing, Buzzoole has developed proprietary technology that can identify fake accounts, fake …
Sideqik Raises $5 Million Series A To Drive Innovation In Influencer Marketing Platform
Coca-Cola, Universal Music, Virgin Voyages, Under Armour, Procter & Gamble among Brands Leveraging AI-Powered Influencer Marketing and Engagement Platform Sideqik, …
Can Transparency Really Stop Fyre Burning Influencer Marketing?
The words “murky at best, and fraudulent at worst” still hang in the air over Influencer Marketing. Two years on …
How to Launch an E-Commerce Business
If your business is not online in 2019, it does not exist at all. The rapid development of digital technology …
Allison+Partners’ Study Uncovers the Divide Holding Back Influencer Marketing
Improving the Marketer and Influencer Relationship is a Must to Unleash Its Full Potential Allison+Partners’ latest study on influencer marketing suggests that …
Report: Influencer Marketing Is Quickly Maturing, But There Will Be Plenty of Awkward Growing Pains in 2019
Most Brands Plan to Spend More on Influencer Marketing in 2019… but Is It Paying Off? Evaluating how companies are …
Mavrck Releases New Features That Empower Marketers To Hyper-Personalize Their Influencer Databases And Insights
After a record 2018, advanced, all-in-one influencer marketing platform Mavrck is continuing its innovation in 2019 by announcing the deep integration of …