Browsing Tag

Influencer marketing

TikTok Becomes Second Most Popular Social Media Platform Of Choice For Influencer Marketing As Marketers Focus On ROI, According To Linqia…

Interest in Using TikTok Increases 325% Since 2020, New Platforms Highlight the Need for Influencer ROI for Enterprise Marketers Linqia, the leading influencer marketing company, today released The State of Influencer Marketing 2021 report, its survey of how enterprise brand marketers and agencies use influencer marketing and how they plan to leverage the channel in 2021. TikTok exploded in the last year for consumers and marketers alike. The fifth annual survey found that TikTok became a key platform of choice for…

Tagger Secures $8.5M in Series A Funding

Funding round from Five Elms Capital will accelerate product roadmap development and momentum of its sales and marketing reach around the globe Tagger Media—the influencer marketing and social listening platform that guides global brands and agencies in influencer discovery, campaign management and measurement—today announced the close of a $8.5 million Series A investment from Five Elms Capital. Marketing Technology News: Global Study Reveals Need For Greater Understanding Of Data Security Responsibility As Cloud……

Critical Trends Reshaping Influencer Marketing In The Age Of COVID-19 Identified

Award-winning, integrated marketing and communications agency Cramer-Krasselt (C-K) has released key influencer marketing trends and tactics. In C-K's Guide to Influencer Marketing in the Age of COVID-19, the agency identifies how brands can better employ influencer marketing now, and in the months ahead, as a powerful vehicle to attain reach, drive sales, grow awareness and build brand loyalty. Marketing Technology News: Yotta Extends Infrastructure And Cloud-Hosted Workload Protection Via Partnership With Virsec New…

Becchetti Marketing Opens a Second Office in Chicago

Becchetti Marketing is proud to announce that it is opening a second office in Chicago, Illinois. The move is necessitated by the growing demand for its internet marketing services in the city. The company hopes that by opening the new office, it will make its services more accessible to its existing clientele and draw in new clients who want to use digital marketing techniques to grow their businesses. Through this office, customers will be able to access many services that include social media management, search engine…

Jetfuel Proves Influencer Marketing Outcomes Can Be Measurable While Ranking High on 10 of AppsFlyer’s Leaderboards for Performance…

Lading influencer marketing platform, Jetfuel announces its unprecedented rankings in 10 categories of AppFlyer's performance marketing leaderboard. Influencer marketing has long been criticized as a black box for advertisers who want to see measurable outcomes for their expenses. Jetfuel's high rankings in 10 categories of AppsFlyer's Performance Index XII, which has been ranking the top media sources in mobile advertising since 2015, demonstrate that not only can this kind of marketing be measurable, it can provide…

IZEA Announces Twitter Spaces Support in Shake®

Shake Becomes First Influencer Marketing Platform to Support Twitter Spaces IZEA Worldwide, Inc., the premier provider of influencer marketing technology, data, and services for the world’s leading brands, today announced that Shake has added support for Twitter Space, the social audio feature currently available in beta on the Twitter platform. Shake is IZEA’s first platform to offer brands the ability to sponsor Twitter Spaces . Influencers who have access to the beta feature are invited to begin submitting Shake listings…

IZEA Appoints Peter Biere as Chief Financial Officer

Executive brings 25+ years of Financial Leadership and Software Industry Experience to Team IZEA IZEA Worldwide, Inc., the premier provider of influencer marketing technology, data, and services for the world’s leading brands, announced the appointment of Peter J. Biere as Chief Financial Officer and Treasurer, effective April 1, 2021. Mr. Biere will serve on the IZEA Executive Leadership Team and will report directly to Ted Murphy, Chief Executive Officer of IZEA Worldwide. Marketing Technology News: MarTech Interview…

Light at the End of the COVID Tunnel: Advertisers Take Stock of Pandemic Best Practices

Advertisers have come a long way since the panic of March 2020. Last spring, when stay-at-home measures were first introduced around the country, out-of-home and movie theater advertising fell practically overnight. Meanwhile, consumers’ time spent on social media, publisher websites, mobile gaming, and streaming platforms (remember Tiger King?) shot up, and advertisers reacted by increasing their digital spends. Through trial and error, advertisers learned what approaches work best in a pandemic – and what pitfalls to…

Blogsvertise.com Relaunches Influencer Marketing Platform To Help Advertisers Reach New Audiences

The website connects advertisers and agencies with social media influencers to improve search engine marketing and increase brand awareness & website traffic. The original influencer marketing platform since 2006, Blogsvertise.com recently relaunched its website and revamped its service offerings to help connect advertisers and agencies with bloggers and social media influencers in order to reach new audiences, improve SEO and SEM, increase brand awareness, and drive more website traffic. This results in additional…

How Kieran O’Brien Is Disrupting The Influencer Marketing Industry With MediaKits.com

Kieran O’Brien is the 21 year old Co-Founder and Chief Executive Officer of MediaKits.com - a software as a service (SAAS) for social media influencers, bloggers and music artists to create electronic press kits, using real-time, application program interface (API) data and Google Analytics. Based in Scottsdale, Arizona, he is also the Founder of a digital marketing company that has helped hundreds of automotive shops around the world maximize revenue and grow their customer base. Marketing Technology News: Infor and…

IZEA Awarded Influencer Marketing Contract Expansion From Fortune 10 Customer

IZEA Worldwide, Inc. , the premier provider of influencer marketing technology, data, and services for the world’s leading brands, announced today that the company’s Managed Services bookings for Q1 2021 to date are now 60% greater than Managed Services bookings for all of Q1 2020. The sales momentum builds upon previous announcements throughout the quarter, as IZEA has seen a dramatic uptick in Managed Services contracts that began in Q4 of 2020. IZEA previously reported that its Managed Services bookings increased 48% in…

Mavrck Launches Influence University

New influencer marketing curriculum and online certification program educates marketers and rising experts Mavrck, the industry's leading all-in-one influencer marketing solution and team of experts, has launched Influence University, an influencer marketing curriculum and certification program for aspiring influencer marketing experts and practitioners. Marketing Technology News: Latest in Content Advertising: No more Facebook News for Australian Users Influence University is an influencer marketing curriculum and…

IZEA Announces Clubhouse Support in Shake

Shake Becomes First Influencer Marketing Platform to Support Clubhouse IZEA Worldwide, Inc., the premier provider of influencer marketing technology, data, and services for the world’s leading brands, today announced that Shake has added support for Clubhouse, the social audio app. Shake is IZEA’s first platform to offer Clubhouse sponsorships and influential individuals and club users are invited to begin submitting Shake listings for sponsored Clubhouse conversations. Shake will allow influential Clubhouse users to sell…

RankWorks Will Be One of the First Digital Marketing Agencies to Accept Bitcoin as a Payment Method to Run Google Ads Campaigns

RankWorks, a digital marketing agency and industry leader in web design and digital marketing, is pleased to announce that it will officially be accepting Bitcoin payments from clients in order to run digital marketing campaigns.  This will make RankWorks™ one of the first digital marketing agencies to accept Bitcoin payments to fund Google Ads campaigns in the US and Canada. With the number of Blockchain wallet users worldwide increasing at a significant rate, Bitcoin leads in value and market size compared to other…

BEN Expands Executive Team With Key Senior Hire For Its Product Placement Business

Pauline Malcolm-Thornton Joins as SVP of Client Development to Drive Sales Growth for Product Placement Division BEN, the entertainment AI company that integrates brands into influencer, streaming, TV, music, and film content, announced that Pauline Malcolm-Thornton will be joining the product placement team as Senior Vice President of Client Development. In her new role, Malcolm-Thornton will be focused on driving new business for BEN’s product placement division, as well as providing leadership to the company’s growing…

Humanz Launches Free Online Academy for Successful Collaborations Between Marketers and Influencers

The Humanz Influencer Marketing Academy arms marketers and influencers with knowledge on how to build, optimize, and track successful collaborations for their mutual benefit Humanz, an AI-powered platform for influencer campaigns of all levels, announces the launch of The Humanz Influencer Marketing Academy, a free online course designed to facilitate the successful collaboration between marketers and influencers. The roles of influencers and marketers are converging, and influencer marketing campaigns are one of the…

Jill Golder Rejoins IZEA Board of Directors

Former Chief Financial Officer of Cracker Barrel brings 30+ years of Fortune 500 Experience to the Company IZEA Worldwide, Inc., the premier provider of influencer marketing technology, data, and services for the world’s leading brands, announced the addition of Jill Golder to the company’s Board of Directors. Ms. Golder served as the Chief Financial Officer for Cracker Barrel Old Country Store until her retirement on December 31, 2020. As Chief Financial Officer, Ms. Golder managed all areas of Corporate Finance,…

The Perfect Match: What Brands Should Look Out for in an Influencer

The past year has transformed a number of industries, and although the influencer marketing industry has continued to flourish, it hasn’t been without its changes and adaptations. And over the last year, one thing that has become even more apparent is the need to create the perfect match between brands and influencers. Brand love is pivotal to creating a successful influencer marketing campaign, as is building trust and creating an honest and organic relationship between everyone involved. And to help brands find…

Adsmovil Social Influencer Solutions Tap Into Brand Affinity To Bring The Ideal Influencer and Maximum Results

Big Brands Turn To Adsmovil To Reach U.S. Hispanics Adsmovil, a leading digital advertising company with direct relationships with 1,200+ Latin American, Spanish, and U.S. Hispanic publishers, is pleased to announce the implementation of advanced audience profile tools for its Social Influencer offering which allows brands to reach their desired audiences more efficiently to maximize campaign results. As Amazon Social and Tik Tok join the ranks of Instagram, Facebook, Twitter, Snapchat and LinkedIn, brands seek to leverage…

Clubhouse Media Group Closes Acquisition of Magiclytics

Clubhouse Media Group, Inc., an influencer-based marketing and media firm with a global aggregate social media reach of over 100 million followers, is pleased to announce the closing of the Company’s acquisition of Magiclytics, the world’s first Revenue Prediction Software platform for influencer-based marketing. Wilfred Man, founder and CEO of Magiclytics, remarked, “Integrating our platform and team into the flourishing influencer model at Clubhouse Media creates enormous complementarity, and we are thrilled to come on…