Influencer marketing

Rad Technologies, Inc., doing business as Rad Intelligence, an artificial intelligence company that automates ROI-based creative intelligence, announced today that they have signed Jurny, a leading hospitality-tech company, as a client.…
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The prevalence of social media and our reliance on the Internet gave rise to influencer marketing, the concept of leveraging an individual’s audience to advertise our products. Despite being far from a new idea, influencer marketing…
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The latest edition of the India Influence report by Zefmo Media Private Limited (Zefmo), now in its fifth edition, chronicles the growth of the influencer economy in 2022 and provides a peek into the global trends of 2023. …
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The influencer market is predicted to reach a size of $17.4 billion by the end of 2023, representing a 14.47% increase from 2022. The report also reveals that the average initial spend on an influencer is $257, with 46% of paid…
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Krishna Subramaniam, Co-founder & CEO at Captiv8 discusses the growing role of influencer marketing in today's digital ecosystem: __________ Welcome to this MarTech Series chat, Krishna, tell us about yourself and more about…
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Social Native, a leading UGC and influencer content solution provider, announced that it is expanding its enterprise offering by introducing Creator Discovery™. The new feature enables brands to have further autonomy over the influencer…
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Available in the App Store and Google Play, Thumzup Aims to Democratize the Social Media Branding Industry by Incentivizing Virtually Everyone to Post about Brands and Businesses through Major Social Media Outlets Thumzup Media…
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Influencers have played an evolving role in brands’ marketing strategies, facilitating discovery, growing brand awareness, creating content and becoming advocates. Now, the emergence of social commerce is setting the scene for a new dawn of…
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MetaversusWorld is a web3 hyper-realistic and interactive, persistent virtual multiverse MetaVersusWorld has been on a mission to revolutionize how we interact with the metaverse and this mission has seen it attend functions with other…
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Pixlee TurnTo, an Emplifi company, surveyed influencers on a broad range of topics including payment terms, campaign involvement preferences, actual product use, and the importance of shared values. Emplifi, the leading unified…
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Appointment Comes as the Ad Management Leader Experiences Continued Success and Growing Demand from Publishers and Programmatic Partners Mediavine, the largest exclusive full-service ad management firm in the U.S., announced the…
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Audiense announced the acquisition of SOPRISM, the digital consumer insight tool which supports leading agencies and brands in developing their audience understanding. As part of the acquisition, Audiense will merge the SOPRISM team and…
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From hyper-localized communities and iCommerce to Artificial Influence and Subscription Services, Influence is set to create a New Order of Brands As the value of Influencer marketing increases globally from $1.7BN in 2016 to $16.4BN in…
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Surpassing 200,000 creators on the platform, Pearpop is the new standard in creator marketing Pearpop, the leader in creator marketing and collaboration, added $18M to its Series A from Ashton Kutcher and Guy Oseary’s Sound Ventures,…
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Rad Technologies, Inc., doing business as Rad Intelligence, an artificial intelligence company that automates ROI-based creative intelligence, announced today the appointment of Christopher Robert (“CR”) Celona as Strategic Advisor for…
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Author, podcaster, and award-winning strategist brings deep experience to expand community commerce marketing platform CIPIO.ai, the award-winning Community Commerce company, pulled off an unexpected get today, naming noted influencer…
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Should you prioritize your marketing efforts with more email campaigns? Or should social media overtake other channels and priorities? Find out what the experts think in this weekly martech highlight: _________ MarTech…
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A not so dated 2022 report once established that over 80% of B2B brands find success with influencer marketing campaigns. A well run influencer marketing campaign can also contribute to increased ROI and revenue: two important facets of any…
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Influencer marketing has skyrocketed in popularity as an advertising channel. The creator market is estimated to reach $104 billion this year, with influencer marketing expected to grow just over $16 billion. With more than 68% of…
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Influencer Marketing Technology Company Brings Influencer Profiles Center Stage on IZEA.com IZEA Worldwide, Inc, the premier provider of influencer marketing technology, data, and services for the world’s leading brands and agencies,…
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