OneDash takes aim at tackling e-commerce cart abandonment by delivering personalized shopping experiences

OneDash, an e-commerce marketing technology startup today announced that it has launched a groundbreaking chat-to-checkout service. OneDash’s new messaging platform allows online shoppers to perform direct, in-app, add-to-cart functions, with the option to check out in the very same chat. This new capability eliminates the need to exit a chat session in order to complete a purchase. The announcement took place today at DX3 Canada 2020 in Toronto. OneDash is a bronze sponsor of the event, located at booth 226.

Cart abandonment is a major issue facing online retail. A Baymard 2019 Study showed that one out of four shoppers abandons a cart due to inefficient or time-intensive checkout processes. OneDash is addressing this pain point by optimizing the online shopping experience, providing a real-time service for customers to see their purchases from start to finish.

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“I was looking for a new way to talk about my creative world and showcase my jewellery. OneDash’s interactive application allows me to guide the customers into a completely new journey. I tell my story through a video and the spectators can interact at the same moment,” said Vanessa Martinelli, CEO of Vanessa Martinelli Fine Jewellery. “In just one click they receive all the information on a specific featured product and they can purchase it right at that moment, without breaking the momentum. It’s a fantastic new experience.”

OneDash’s app enables interactive video allowing customers to connect with retail outlets, in real time, bringing the online shopping experience to a new level with personal interaction for enhanced customer engagement to boost brand loyalty.

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“With the global growth of video content, and the promotion of short videos by platforms such as Instagram and TikTok, we realized that the hidden costs are enormous,” said Oleksandr Matviishyn CTO of OneDash. “We were driven by the idea of making video more affordable and providing the ability for every business to create, distribute, and monetize their video content, while at the same time, improving the production speed of interactive video content. During the implementation phase, we came up with a few additional ideas like advertising, Messenger commerce, and live streaming to make the platform even more robust.”

OneDash was ranked in the top five at Google’s ICCV 2019 Deepfashion2 Challenge for Artificial Intelligence in 2019. OneDash is supported by a team of well-known advisors from the industry such as Aarif Nakhooda, former CFO for Amazon Singapore.

Rayhan Perera, CEO of OneDash, founded the company in 2017 with a vision of creating a more immersive shopping platform, allowing consumers to better engage with brands online. The idea was inspired by his wife describing the challenges she faced while buying cosmetics online.“OneDash was born out of the consumer need for a seamless online shopping experience. Chatbots or live chat services are no longer enough. The deal is closed only when the payment button is clicked. Our goal is to create the simplest, most pain-free experience for customers who wish to chat with a brand or salesperson and complete a purchase without ever having to leave a chat,” explained Rayhan.

OneDash is available on Apple’s iTunes Store and will be available on the Android play store in July 2020. Users can also download for free through the OneDash platform or any official OneDash merchant.

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